At a time when society can change as frequently and quickly as the Texas weather, Jozell Brister has been a stalwart presence in the College of Business Administration over the last three decades. Her steady presence, excellent eye for details, knowledge of the subject matter and compassion for her students have established her among alumni and peers as a “vision keeper.”
Brister came to ACU in 1980 to teach microeconomics, macroeconomics, and money and banking and became a trailblazer for female faculty members as she led a number of firsts for the college. In addition to teaching, she served as associate dean and as director of the first advising center for business students. She was instrumental in planning the design of the Mabee Business Building and went on multiple fundraising trips with COBA’s dean at the time, Dr. Bill Petty. Dr. Monty Lynn reflected, “She helped keep things running during a time of growth and with a college that was bursting at the seams.”
She’s helped educate generations of ACU students, seeing the children of parents she once taught occupy the same spot in her classroom. She’s been a mentor and role model for faculty as well. Lynn was grateful for the way Brister not only welcomed him to COBA but showed him how to be a teacher as well. The pair developed a strong friendship and would later collaborate on numerous research projects.
“Jozell’s knowledge of economics is deep and precise,” Lynn said. “When I was a young faculty member, I felt the need to do some catch-up work in microeconomics. I’ve never had the opportunity to take the course in my undergraduate studies. A psychology professor I knew had the same desire. We teamed up and sat side-by-side in MBB 201, sweating it out on all of those challenging exams next to our sophomore colleagues. I’m not sure who was more intimidated by whom.”
We asked Brister to share with us some of her memories and recollections about her time teaching at ACU.
What are some of your favorite memories about your time teaching at ACU?
My favorite memories are from the classroom. There were funny things that happened and some endearing things that I remember so fondly. Let me share what was a funny classroom experience for me.
One time on the first day of class, a student came down after class to talk to me. Typically, students would never ask certain questions in class. For example, after class, they would ask me about a test day scheduled in the syllabus when they had to be in Arkansas to be the best man or maid of honor in a wedding. They would want to know if they could make up a test scheduled on that day. This time a tall, handsome, young man was standing with a group of students waiting to ask me questions.
When it was his turn, he said, “Miss Brister, I’ve heard this rumor about you.” I thought he was going to say, “I’ve heard your tests are impossible,” or something like that. Instead, he said, “Is it true that the reason you always wear long sleeves to class is because you have so many tattoos?” Well, I do not have even one tattoo and have never been inclined to get one. So, I just burst out laughing. I imagine some of this young man’s buddies put him up to asking me that question. As it turned out, this very bright young man graduated with a 4.0 GPA and I had him as a student in macroeconomics, microeconomics, and money and banking. We became good friends over his years at ACU.
Many of my endearing classroom experiences were from my international students. For example, I had this clear plastic bag with samples of international currencies and coins from all over the world. Whenever I started the unit on money and banking, I would pass this bag around the classroom so the students could see what other countries’ currencies and coins looked like. Many other countries have beautiful currencies that are colorful and exquisite with intricate designs. My international students would look through the samples I had collected to see if their countries were represented. If they did not see their country’s currency, they would bring some samples to add to my collection. I was touched by their pride for their countries and their joy in helping me to complete my collection of international currencies.
Who were the people that inspired you?
There are so many people who have inspired me. I cannot list them by name because I would be sure to leave out someone very dear to me. So, I will just describe them in groups:
- My colleagues in COBA. They are such genuinely good, talented and wonderful individuals.
- My former student assistants (teaching assistants). They saved me so many times. They were competent, diligent, loyal and honest; and they knew more about the computer and how to use it for grading, etc., than I did.
- All the former and current deans of COBA. They had the vision and the leadership skills to lead the college into the future. All COBA owes a great debt of gratitude to these outstanding men.
- The staff of COBA. They are the people who made the college work properly each day. They were the internal combustion engine for COBA. Working behind the scenes, they guided students, helped the faculty with all their needs and set the standard for excellence throughout the college.
- The wonderful people who donated to COBA. Their unselfish gifts helped the college with special programs for students, research and travel for the faculty, and current technology for classrooms and faculty offices.
What did you find most helpful in connecting with and inspiring others?
I have found that a big smile goes a long way in this old world. Put humility together with a big smile and things tend to work out for the best.
What did you hope each of your students would learn from you?
I hoped every day that my students would see a spark of Christianity in the things I said and the way I treated my students. My discipline was economics and with respect to my teaching in that area, my goal was for students to have a strong idea of how to make the economy work for everyone and especially for the poor and disadvantaged.
If you could name what your legacy would be, what would you hope others would say about you?
I would hope that others would say that I was a Christian teacher, a helpful colleague and a happy, loyal Wildcat! In addition, I would be so pleased if others said that I was a good friend, someone without deceit or pretention.
COBA is honoring Jozell Brister by naming the second-floor classroom wing after her, a place where she spent so much time and invested so heavily into her students and colleagues. If you’d like to honor Jozell by donating to this campaign, please email firstname.lastname@example.org.
Karson Tutt, senior management major from Tuscola, Texas is a busy young entrepreneur. In addition to finishing her college courses, she is president of the Founders Club (part of the Griggs Center for Entrepreneurship and Philanthropy) and the owner of Karson’s, a jewelry and clothing boutique in downtown Abilene. Tutt began her business making jewelry that she sold online and to friends. In 2020, that small business expanded into a storefront with seven employees. Karson quickly experienced success in her new venture and saw an opportunity to start a new project that not only helped her own business but also helped other budding entrepreneurs. The Commons is a space connected to Karson’s that allows small businesses to set up a retail shop and have a chance to grow without the long-term contract and overhead fees normally associated with owning your own business or renting a space. The Commons features nine small businesses, two of which are run by current ACU students. Karson said that she was inspired to open this space because of a kindness that she was given when she was just starting out. “When I was in high school, my friend’s grandma let me do something similar in the front of her furniture consignment shop. She tracked all of my sales and checked everyone out, but I managed the inventory and advertising.” Having been inspired by Karson’s own experiences, she hopes the venture will benefit the vendors in many ways. “I am hoping it not only helps them make more sales but also gives them more exposure to customers who may not have known who they were before coming to The Commons. Between those 9 businesses and myself, we are encouraging tons of people from all different demographics to come to one place to shop.“
Being a highly involved ACU student and owner of two businesses, one might think that Tutt has her plate full managing both Karson’s and The commons but she says it’s gone well thus far. “It has been surprisingly smooth! There are a few things I wish I would’ve done before we opened (ex. signage outside, more social media content, etc.), but I can still get it done! All of the vendors have been so nice and are doing a great job with their booths.“
Karson received funding through the Griggs Center for Entrepreneurship and Philanthropy when she won the Springboard Student Venture Competition in 2020. She credits COBA and the Griggs Center in helping her throughout her entrepreneurial journey saying, “They have given me an amazing community of like-minded business people. I love leaning into that community and I know even after I graduate that my friends and professors will be people who I can reach out to if I ever need it. I also won a pitch competition in April that helped fund my store. Getting that money helped me solidify my decision to open the store in the first place.“
Hearing about Karson’s vision for The Commons made us curious about what this opportunity is like for the ACU students who are able to participate in this new concept so we asked them a few questions to learn more about their experience.
Melissa Huffines is a junior youth and family ministry major from Abilene, Texas. Her business, Sideline Social Club, primarily provides fashionable purple and white game day clothing. She was inspired to start her business when talking with a former manager about her future dreams. That manager was able to help her start Sideline Social Club. One of Melissa’s biggest goals in being a part of The Commons is to learn how to manage a storefront as a college student. Melissa has already learned one lesson from the experience in determining which products sell the best and which products shouldn’t make the cut. She said, “It helped me see how beneficial a storefront is!”
Maddie Rogers, a sophomore graphic design major from Abilene, Texas runs a business called Oh So Sunny that sells products consisting mainly of stickers and apparel. “I design and create products that send a message of joy, sunshine, and hope.” Maddie started her business in high school when she made a sticker to commemorate her acceptance into ACU. The “Scratch ‘Em Cats” sticker spiked her interest and led Maddie to design new creations. Rogers has learned a lot from being a part of The Commons. “I’ve learned how important it is to network and put yourself out there in order to succeed. Being at The Commons has also helped me meet so many other small business owners in Abilene and helped me find a support system through the many trials that come with this crazy endeavor!” The space has given Maddie the chance to help her business grow. “This opportunity has helped me reach new customers I wouldn’t have had access to otherwise! It also helped me see what the experience would be like to own my own store if I ever wanted to. Karson has really utilized her talent and taught me what hard work looks like. I truly don’t know how she does it!”
COBA seeks to inspire, equip and connect Christian business and technology professionals to honor God and bless the world. Karson Tutt is living out that vision and helping her fellow entrepreneurs along the way before she’s even walked the stage at graduation. If you’d like to learn more about opportunities for students like Karson through the Griggs Center for Entrepreneurship and Philanthropy, click here.
For students, the winter break can be one of the most optimal times to work on your resume and career search because you have spare time to search for internships or apply for jobs depending on where you are in your academic journey towards graduation. To help students get started, we have been posting Tip Tuesday advice on our social media that guides you through small and easy steps that you can take over the next four weeks to help you find interesting career options and get your resume and social media ready for potential employers.
To give you some encouragement on your internship journey, we wanted to share an internship story from one of our current students, senior management major Meagan Thomason from Midland, TX. She interned for ER Senior Management, LLC which provides service across Texas to owner-operated/managed senior living retirement communities. Meagan worked in one of their Abilene locations where she assisted in Human Resource (HR) functions. Meagan’s internship duties were varied as she told us, “This semester I have specialized in the Associate Satisfaction Surveys in pulling data and displaying the survey results. I mostly worked with Excel and Canva. I also assisted in recruitment by reading resumes, scheduling interviews, and sitting in on those interviews. Along with all that I assisted in coding insurance invoices among other HR-related tasks.”
Meagan found that seeing the tangible results of her labor was incredibly satisfying and made this the favorite part of her internship as she saw the findings being put to good use within the company. She told us, “I worked so hard on the surveys for so long and finally seeing the results and all my hard work being sent back out to the four different communities. It felt good to finally have others see what I had been working on for so long.”
Internships offer students more than just course credit or, in some cases, financial gain. They can also offer great experience and insight as Meagan found, telling us that she learned, “The stress of dealing with a crisis in the office along with the importance of writing a good solid resume. It’s important to keep a level head, especially when working in the healthcare industry during a pandemic. This internship also allowed me to figure out what part of the business I wanted to go into after graduation. I was unsure before, but this internship taught me the value of Human Resources and why HR exists.“
Looking forward, this internship is shaping her future as she gained invaluable hands-on experience teaching her lessons that she could not have learned in a classroom. Her internship helped her explore and discover what area of HR she was interested in and what it would take to be hired by another company in the future. Meagan told us that the experience as a whole has helped her to take initiative and prepare to make the transition from a university student to her future career in the industry.
Meagan advises future interns, “Keep a notebook and write down EVERYTHING you do. This will help you in updating your resume and in future interviews when you’re asked about what you did during your internship. It also helps you keep track of your tasks you’re assigned and if you’re asked about something you did a month previously, you can turn to that page and explain exactly what you did.” She also suggested to “Keep a google calendar of everything you have going on. This semester I worked at my internship and a part-time job. I’m also one of Delta Theta’s pledge officers and a full-time student. It can be a lot and Google Calendar helped me schedule out my weeks.”
Meagan said that the classes she took, particularly in excel and personal selling, prepared her for the internship and future employment as they directly applied to her internship as she developed surveys and assisted in recruitment and resume review. Meagan also felt that the mock interviews she participated in through COBA Edge assisted in her interview process.
Meagan has enjoyed her time in COBA and says one of her favorite things about being a business major happened early on in her academic career. “I would say the Venture Out project in Monty Lynn’s Intro to Business class was one of my favorite classes. Trusting a bunch of freshmen with the funds to buy and sell products? That was a really fun first project for college.” Meagan’s hands-on holistic COBA experience has been extremely valuable to her in preparing her for her internship and in preparation for her future career.
We love assisting students as they journey through classes, internships, and career searches. If you would like help with your resume and internship or job search, you can contact Steph Brown with COBA Edge at email@example.com.You can also check out our social media every Tuesday during break to get tips on what you can be doing now to prepare for internships and future careers!
Accomplishing their goal to add a new venture this semester, Wildcat Ventures acquired Right Hand Media (RHM), making it their sixth student-run business on campus. President of Wildcat Ventures, Riley Simpson, originally founded Right Hand Media as a freelance videographer. However, seeing that it would thrive in the market Wildcat Ventures caters to, the team made the decision to bring the business on board, hiring Tres Cox as the CEO.
Tres is a marketing and management major from Lewisville, TX. Working alongside Tres is account manager Bekah Penton, content creator David Mitchell, creative designer Ashley Lang, videographers/editors Emily Shafer and Tavian Miles, and videographer and web designer Matthew Jungling.
Tres sees RHM as helping to fill a communication gap on campus. “In this season, everyone is looking for an effective way to connect with their audience, and visual media is one the best ways to do that. Our services help our clients make an impression and make connections.” RHM specifically works in video production, digital marketing, photography, and design.
CEO, Tres Cox
Cox said that their customer base is varied. “Our services are businesses and organizations who want to present themselves and express their message with quality content. At Right Hand Media, we encourage our partners to play their best hand.”
RHM has worked on many projects over the semester that encapsulates the mission behind that statement. Every project has elegant evidence to show for the team’s workmanship. The company has been working closely with Dr. Dennis Marquardt and Nick Gonzales from the Lytle Center to produce the Leadership Link podcast. Nick is a fan of the work of RHM, saying, “What is unique about Right Hand Media is that they are an organization that is very easy to work with. Their adaptability is a trait that no one should take for granted. They have worked with the Lytle Center for multiple episodes and each time we pitch a new idea or have second thoughts on something they are quick to go with the flow, brainstorm, and even build upon ideas.” Gonzales noted that working with RHM means “working with excellence” and gives high praise to the team’s professionalism and collegiality.
RHM filming Mary Gregory’s Class
Another great testimony about what RHM is helping clients accomplish is the growth of painter Mary Gregory’s online painting class, Egg, Feather, Nest. Cox detailed how RHM has worked to help Gregory market her talents. “Our team films and produces the video lessons that go into her courses, creating graphics and promotional content, and managing the digital marketing strategy for the company’s online presence. It’s been an incredible journey, taking Mary from teaching only small workshops when she had the time to now teaching hundreds of students online.”
Account Manager, Bekah Penton
Not only have these client accounts created experiential learning opportunities for RHM student employees, but the students are also building on their strengths and gaining valuable experience for their future careers. Bekah Penton said, “Working at Right Hand Media has been different than any other position I have held before, but I have learned something new every day. While I have done freelance social media management before, this position at RHM has allowed me to take more of a leadership role on a team instead of independent work. It has also allowed me to continually grow in my knowledge of digital marketing such as social media, email, and content creation.”
Creative Designer, Ashley Lang
Ashley Lang told us that she loves her team because “Our people are diverse and incredibly creative in unique ways. Everyone has something different to bring to the table, and we get to utilize those strengths to create killer projects that cater to the needs of our clients. Each of us is heavily involved in things outside of RHM, and I think that reflects the potential for leadership and the amount of talent that exists within our team. These are people that come willing to learn and try new things together, and I couldn’t be more excited about it!”
Inspiring and equipping students is part of the vision of the College of Business – to connect business and technology professionals to honor God and bless the world. The creative spark that the Right Hand Media team shows through their work to help others shine while continuing to learn and excel at their professional skills is something that COBA aspires to instill in all of its students. To follow RHM’s team on their Instagram page click HERE.
We want to give a warm welcome to Dr. Julia Dare, Visiting Professor of Management Sciences. Before Dr. Dare began teaching, she worked in corporate strategy consulting and global management in the biopharmaceutical industry. Since Dr. Dare made the transition into academia, she says, “Inspiring and equipping my students is pure joy.”
Dr. Dare currently teaches courses in Strategic Management, and International Business, integrating Business Ethics and CSR, which are the fields that she worked in before she began teaching.“I fought some serious corporate ethical battles with God as my shield, compass, and strength. He never fails. My passion for traveling to different countries and enculturation began in the spring semester of my junior year at SMU. I studied abroad in Paris, and all of our courses were taught in French. I lived with a French family and quickly became a Parisienne. My friends and I decided to buy a Eurail pass and left every weekend to a different country. Our backpacking adventures were unforgettable. I stayed the summer in Europe to dive into as many countries and cultures we had yet to explore. None of us returned to America the same. We had become citizens of Europe and rather fearless. What seemed critical to us before our experience overseas seemed like foolishness after coming home. It’s a great analogy of the transformation we experience in laying our old life down with its rituals and idols to follow Jesus. He turns our worldly desires upside down when He opens our eyes to true riches as we radically pursue Him. When we become Kingdom citizens our lives are never the same. All other adventures fall short of life with our omnipotent Savior.”
Dr. Dare says what she enjoys most about teaching students is that “They come to class seeking truth, wisdom, and their calling. My students are excited to learn about global business, different cultures, ethical dilemmas, and how to navigate their careers with purpose and pursue God. We dive into these areas in each course but go deeper outside of class. After graduation, helping my students flourish as they pursue their unique calling is pure joy.”
Moving to Texas to teach has been an adjustment but Dare said that she is looking forward to learning “the depth and width of this assignment. My students teach me every semester and the hearts of my colleagues are Texas-sized. ACU is a powerful force for God’s Kingdom. I’m thrilled the Lord planted me here in this season of creation and transformation.”
Dr. Dare’s world-wide experiences have greatly influenced her passions and hobbies outside of teaching. She told us she really enjoys, “Skiing in Tahoe & the Swiss Alps, scuba diving the Great Barrier Reef and French Polynesia, connecting with God’s people and the ones He’s pursuing in countries around the world, Hope & Grace (my longhaired blonde and black & tan mini dachshunds), my irreplaceable family & friends who have become sisters, sailing to Catalina, hiking to hidden waterfalls through unmarked terrain, writing poetry, rugged coastal beauty, and getting lost in worship.”
Something that students might be surprised to find out about Dr. Dare is that: “My sister-in-law & niece are Taiwanese and my husband is South African. We have all lived & traveled across continents, so we are a very international family!”
To close, Dr. Dare wanted students to know, “Coming to Abilene from California is such an adventure. I specifically came for ACU students, so please don’t be shy. Join our small chapel group, stay after class, ask to meet, or find me walking Hope & Grace around campus. You are the reason I’m here — to strengthen and inspire you to pursue Jesus and His will for your life.”
Wildcat Ventures Team
Wildcat Ventures (WV), part of the Griggs Center for Entrepreneurship and Philanthropy, is a student organization that hosts six student-run businesses. Each business has its own student CEO and set of employees. WV includes the Crossing Cafe (located in the Mabee Business Building), Aperture Research Group, Purple Collar Tees, Wildcat Software, Purple Outfitters, and Right Hand Media.
Junior marketing and management major, Camyrn Eason, and junior marketing major, Ale Ceniceros, are serving as the vice presidents of Wildcat Ventures this year. They hope to see their CEOs grow, learn, and overcome the extra challenges that this year brings. We asked both of the VPs, as well as the president of WV, junior management major, Riley Simpson, to share some of their expectations for this year and the challenges that COVID-19 is bringing to the student-run ventures.
What are your expectations this year for Wildcat Ventures?
WV President: Riley Simpson
Riley: “Wildcat Ventures is a club of the most entrepreneurial, problem-solving, ‘figure it out’ students on campus. We opened this year with an almost completely new team of executives and CEOs. I was hired the week that school went online (last spring) because of COVID, and our whole club is facing unprecedented challenges. Things started with a sense of what in the world are we going to do? But I am incredibly thankful for two vice-presidents and 5 CEOs who have rolled up their sleeves and dove into creative problem-solving. I’ve seen a lot of hard work in the face of adversity. We are approaching this year as a year of unique opportunity rather than a year where everything falls apart. I’m looking forward to a year of innovative solutions alongside an exceptional team.”
Camryn: “I definitely think this year will be a big challenge and learning opportunity for everyone involved. I’m excited to watch our CEOs adapt and use creativity to solve problems.”
Ale: “I hope to just see learning. I think a big part of WV is learning from mistakes and hardships that come along. Learning to work through these with the people in your company is important. I believe that this is what will help us be better leaders and business professionals.”
WV Vice President: Ale Ceniceros
What changes do you see being made this year?
Riley: “In the past the CEOs of WV have operated in more independent ways, focusing on their companies without much connection to one another. This year we want everyone in WV to feel like they are a part of something bigger than themselves. We’re out to bring positive change to ACU and develop leaders that will carry the Kingdom into the business world. You can’t do that alone and this year we want to create a thriving collaborative community. We are also honing in on creating sustainable systems that will outlast this year’s team. With student organizations, the turnover rate is so high. This year we want to create club-wide systems that will keep the momentum going even when we are gone.”
Camryn: “I hope to see better systems put in place for WV this year and easier transitions. As an executive team, we are working super hard to reform the systems to make them more simple and eliminate a lot of communication gaps. We also want to focus on the transition process from year to year so that when a new executive team and new CEOs are put into place, they will have an easier time transitioning. Of course, I would also love to see Wildcat Ventures turn over a bigger profit than previous years.”
Ale: “I think a big change this year is collaboration. The executive team is hoping to create a culture where WV is all one entity instead of 5 small companies with different systems, ideas, and beliefs.”
WV Vice President: Camryn Eason
How do you think COVID-19 will impact the businesses this year?
Riley: “COVID-19 changes the landscape that WV operates in. We are running a cafe without much seating, selling shirts when there are no events and doing marketing research for a constantly shifting market. The pandemic is forcing us to be creative, and it is also forging our leaders. I know we can have an incredibly successful year. When the pandemic pushes us to the limits we just have to push back.”
Camryn: “COVID-19 will definitely have a big impact on all of our business this year. With department budget cuts, some of our project-based companies could see less business, but I am confident in our CEO’s abilities to overcome this problem. There will also be several changes made in the Crossing Cafe to follow CDC and university guidelines.”
Ale: “COVID-19 has already impacted our businesses a lot. Some of them have been taken online, others are thinking of ways to stay open in person. This is where creativity and an entrepreneurial mindset will be helpful. It will be so fun to see what the CEOs come up with.”
While the president and vice-presidents of Wildcat Ventures oversee the entire operation, it is up to each individual CEO to manage their specific business. We interviewed two of the CEO’s, Ben Fridge and Maddy Crockett, to ask them what they anticipate the new year to bring. Ben is a junior management and marketing major and is the CEO of Aperture Research Group (ARG), a market research and analytics firm. Maddy is a junior management and accounting major and is the CEO of Purple Collar Tees, a custom apparel screen printing company specializing in t-shirt design.
Why did you apply to be a CEO?
Ben: “The WV President painted a vision of a club I wanted to be a part of. The opportunities we can provide the Wildcat and greater Abilene community is immense and exciting to be stepping into before I leave school.”
Maddy: “Wildcat Ventures drew my attention with the hands-on opportunity they provide to students. The leadership this year is top-notch, and I’m excited to be working with a team of like-minded people who will push me to be better.”
ARG CEO: Ben Fridge
What is your plan going into your business?
Ben: “I want to streamline systems within ARG and grow our clientele this semester. Transition is a big part of student-run organizations that operate on a semester to semester basis, and I was blessed to be handed this company in great shape with exciting things on the horizon. For that reason, I want to be able to truly leave ARG better than I found it!”
Maddy: “My plan is to be persistent, be excellent, and be collaborative. My business is largely sales-driven, so communication with my team and our customers is key. Being excellent in customer service is our top value proposition, and we get countless opportunities for that throughout the year. Finally, collaboration with my team is a great way to create ideas and teamwork.”
What challenges do you anticipate?
Ben: “I think the word ’streamlining’ can be hard to quantify and easy to boast about. If we truly want to maximize efficiency and simplify processes, we will need to be honest about what is truly serving our systems and what is ‘fluff’ that has no bearing whether it is cut or kept.”
Maddy: “I think the most challenging part of this position is the fact that we are all students, with several other commitments outside of Wildcat Ventures. The greatest aspect of change in my plan will be challenged in staying on task and of course, specifically when life outside of work gets crazy.”
What changes would you like to make?
Ben: “I want to greatly expand our portfolio of clients on ACU’s campus using referrals and my analyst’s network of connections. I believe there is a great need for more organizations to be data-driven (especially on ACU’s campus), so reaching further in our circles would reveal deficiencies to these groups. Also, with a broader range of projects behind us, ARG can focus on more involved ideas in future years.”
Maddy: “I want our image on campus to be as a business that goes above and beyond with top-notch products. I’d like for our team to be unified in the way we sell to customers and be persistent in the way we communicate.”
PCT CEO: Maddy Crockett
How has COVID-19 impacted the way you are operating?
Ben: “Beyond Zoom interactions with the employees hired, ARG can function in an online world more easily than many of the other companies. One of the exciting changes within our changed world is the potential for organizations needing data and insights about the way people are consuming and participating in commerce today. Market research opens the door to understanding how culture has shifted and how businesses or groups need to shift to retain individuals and thrive in this season.”
What does your business specialize in?
Ben: “Market research and data analytics regarding the success of events or programs has been a major focus in past years. Reviewing collected responses to satisfaction surveys or creating focus groups to determine how well an organization is performing at a point in time is an area that ARG has mastered.”
Maddy: “My business specializes in custom apparel and merchandise products for individuals and organizations around Abilene. We partner with people who have a design idea, and we help initiate and finish the process of bringing that design idea to life.”
Why should groups/students on campus use your business?
Ben: “The unique insights we provide have made waves in the decision-making process of all our clients. The value of having data and research behind initiatives deeply matters in an era that craves certainty and evidence. ARG strives to create the most value for whatever your business, organization, or campaign is driving.”
Maddy: “PCT serves the ACU community by providing top-notch products at a competitive price. Not only do we walk with you step-by-step through the creation process, but we also deliver your items directly to you – you never have to leave campus! If you can create it, we can make it a reality.”
WV president, Riley Simpson, knows the plan going forward this year may likely change but feels that the organization is ready to adapt and grow. “We are currently working on launching two new companies this year. I know we can do it, but we have to have the right people in place. We need to find the people who see things differently, who aren’t afraid to fail, and who won’t quit when they get knocked down. We are in the business of developing resilient leaders who are crazy enough to think they will change the world. We know we will. If you’re one of those people, find me and let’s make it happen.”
We hope that this will encourage you to think of the services that Wildcat Ventures offers the next time you need a cup of coffee, a t-shirt made, or help to form a strong strategy for your organization. You can read more about each of the businesses by clicking here. If you are interested in becoming a part of Wildcat Ventures, fill out this form or check out their website.