User Scenarios

Kyle Henderson

Age: 19 years

Occupation: College Freshman

Hobbies/Interests: Kyle is very athletic – he enjoys playing soccer, cycling, swimming, and running at track meets. He also plays Xbox with friends whenever he has extra time (or when he doesn’t want to do homework).

Scenario: Kyle recently graduated from high school, and when he did, he got quite a few gift cards for restaurants in the area. He had eaten at {restaurant name} several times before with friends, and wasn’t sure whether he had any money left on the gift card. Since he was running low on cash, he decided to see if he could figure out if there was enough left to pay for a full meal. He logged on to {restaurant name}’s website and quickly noticed the gift cards menu option, which he selected. Once on the menu card page, he quickly noticed the tool to check card balances. He entered in the bar code number from the back of the card and was instantly shown his remaining balance – $14.20. To be on the safe side, he then navigated to the menu section and checked lunch prices – he was quickly able to tell he would have more than enough left on the card to eat a nice lunch.

Timothy Bailey

Age: 37 Years

Occupation: Database Administrator / Analyst

Hobbies/Interests: Timothy is fascinated by science and technology – he enjoys watching the Discovery Channel and reading tech blogs. He also loves being with his wife, Renee, who he has been married to for almost ten years.

Scenario: After a particularly busy and stressful week, Timothy wanted to take Renee out to a nice new place to eat. He had heard good things about {restaurant name} and decided that he would check out the website to see if it looked like a place that he and Renee would both enjoy. After reading the “about” page to get a general feel for the restaurant, he navigated to the menu page and the dinner subpage. He then decided to see what desserts and drinks that were available. He was impressed by the selection and pricing, so he then navigated to the locations page and typed in his zip code to find the nearest location – where a link to directions was also provided through Google Maps. He saved the map to his smartphone for easy access when they were ready to go.