User Scenarios

Name: Stephanie

Age: 17

Location: Houston, TX

Occupation: Student

Hobbies & Interests: Trumpet (band), swimming, spending time with friends, surfing the web, texting

Stephanie is a typical high school band girl in Northwest Houston. She is very passionate about playing the trumpet and has met most of her friends from band in Junior high and High school. Stephanie is very outgoing and is always looking for new places to hang out with friends or to go out on dates, and she is constantly texting or on Facebook socializing. She would describe herself as computer-savvy enough, and owns an older Macbook Pro for casual web browsing and homework. While looking on Yelp for new ice cream shops around town, Stephanie stumbled upon [restaraunt name], and plans on bringing a few of her good friends there next Saturday.

Name: Brad

Age: 36

Location: Houston, TX

Occupation: Marketing Director

Hobbies & Interests: Tennis, skiing, fishing, hiking and spending time with his family

Brad is a full-time marketing director for a well-known firm based in Katy, and he lives in northwest Houston with his wife and three sons. Because of his occupation, Brad is always looking for restaurants to take clients out to whether fancy and expensive or modest and budget-oriented. In addition to this, Brad volunteers as a soccer coach for his sons’ team at the local YMCA, and he usually takes them out to eat after most games. While driving  home from work last week, he noticed a new ice cream shop had filled the vacant lot across the street, and he decided to search for [restaurant name] to find out more about them, taking him to their website.