User Scenarios
Location: Williamsburg, NY
Occupation: Mustache Curler
An ACU Course Blog
Suzy
Age: 27
Location: Austin, TX
Occupation: Homemaker
Suzy is a stay at home mother that loves to raise her two twin boys, Kyle and Kayden. Since the economy has plummeted, Suzy and her husband have tried to do everything they can to keep things the same to where Suzy can remain a stay at home mother. Suzy is planning a birthday party for her sons and is on a tight budget. She wants to plan a pizza party and so she googled cheap pizza parties in the Austin area. Whenever [company name] popped up, she remembered how a fellow mother said they were great and cheap. She clicked on the online ordering and found that for the size of the party she was wanting to have, the prices were reasonable.
Blaise
Age: 21
Location: Austin, TX
Occupation: Full-time Student
Meet Blaise. He is a full-time student at the University of Texas who is an avid fast food eater. Like any other student, Blaise is busy with studying and classes. With high pressure deadlines from his 19 hours, he doesn’t have time to go out and have fun, let alone and eat dinner. Blaise is looking for a pizza place that isn’t like all of the other food chains and their microwave pizza, but still delivers through out the late nights. Blaise remembered seeing a flyer about [company name] in the library on campus, but didn’t remember seeing about their delivery options or hours. He went on their website and found that they do indeed stay open late and even deliver. They also did college discounts, which was a major plus for Blaise.
Scenario 1
Age: 22
Location: Langley, WA
Hobbies: She loves skiing, photography, hiking and the outdoors.
Kristen and her friends just finished a rough week of finals at school,and they
wanted to go out together to celebrate the end of a semester. They decide they
want togo to a pretty nice bar and grill with vegetarian options, that wasn’t
to expensive, to celebrate. Kristen, being the tech savvy college student that sheis,
used social apps to find “Gilman’s” website. She looked over the menu and
decided that Gilman’s was a pretty nice restaurant with a fair price range for
dinner meals, and also had several vegetarian options while still being a
grill and a bar. She was able to reserve a table for her
and her friendsfor friday night right then, and the plans were made.
Scenario 2
Mark and Lilly Vanderbuiltenhøusen
Age: 68 and 65
Location: Langley, WA
Hobbies: Mark and Lilly enjoy golfing, fishing, hiking
and trips to the ocean where they sometimes go sailing.
Mark and Lilly are about to retire, and they want to find a restaurant to cater
their retirement party. They want to throw a retirement party at the country
club the go to so all of their friends and family can celebrate with them.
Mark wants to have a caterer with a bartender so his buddies and himself
can talk about the good old days while enjoying a beverage. Lilly wants
the caterer to have delicious foods and is not worried about the price.
They knew they wanted to use a steakhouse and decided to research different
ones in the greater Seattle area. They found Gilman’s website and saw
that they catered parties, had a bartender,and even had an online ordering
system that made it quick and easy to use, which they liked since
sometimes they have a hard time using the confounded internet.
Gilman’s fit all of their needs and because of its ease of use they
decidedto book their catering with them.