Jace

Age: 16
Occupation: High schooler
-Avid iPhone app user, socially awkward, dork. 

Jace has a friend that told him to download this new cool type app called {app name}. Jace doesnt nessissarily care a lot about font, typefaces, hand lettering or whatever; but he does use Instagram quite a bit. He thought since his friends were using it, it might actually be fun too. His friend thought he might enjoy being able to take pictures of cool lettering, pinning them where he saw them, and then figuring out what font it was. He may like the app or he may only use it a few times.

Lauren

Age: 26
Occupation: Hotel Manager
-Loves art in general, cool, very girly.

Lauren loves getting on Pintrest, Instagram, and her favorite art blogs to find and link things she finds cute or fun. She has recently understood typography and how some artist draw or make type. She thinks this is fun and cool and so she has a “typography” pin board on Pintrest. She was looking for apps in the Apple App Store for anything to do with type and stumbled across {app name}. She quickly downloaded and started taking pictures of cool fonts/hand lettering that was all around her.

Sheena & Amy
Age: 23 & 21
Location: Abilene, TX
Occupation: College Students
Sheena and Amy are college students that attend Abilene Christian University and live in Abilene Texas. Like all the other college students, Sheena and Amy often complain about there being nothing to do for college students in Abilene, even though there are three universities in town. One of Sheena’s friends tells her about an upcoming event in town and whenever Sheena asked how she heard about the event, her friend tells her about a new mobile app. Sheena downloads the app on her phone to look at what time the event starts that weekend and finds it quick and easy.

Jordan
Age: 23
Location: Abilene, TX
Occupation: College Student
Jordan is a college student at Hardin Simmons University whose parents are coming into town to visit. Jordan is tired of just going out to dinner and then hanging out at her house with her parents and her roommates (awkward). She remembered how a friend invited her to an event through a mobile app and how you can look at other events going on in town for the month. Jordan needed a family friendly atmosphere for her conservative parents, so she looked at the event calendar and found a concert at a coffee shop across town. Not knowing where it was at, she found the directions and map easily on the app. Her and her family had a bossin’ time.