P2: E-commerce Product Photo

Project 2: E-commerce Product Photography (group project)

Brief

As a photography shop, you’ve been asked to develop a small portfolio for an E-commerce client. Images will be created for the website online sales. Carefully select products for the photo-shoot according to business type.

For this specific project, you will be working in teams: 3 students each as follows:

Art Director – decisions about lighting, creative direction, final approvals,
Photographer – executing the lighting, photography, set up,
Stylist – gathering props, placing objects on set, perfecting/finessing the placement, etc.

Suggestions of local clients:
Redthread Movement, Relics, McKays Bakery, Monks Coffee, Grace Museum, Antique Mall

Deliverables
At the end of the project, each team must be ready to present and deliver the following saved as PDF:
• Client name, existing (current) photos of products if available
• Pre-shooting research: idea file and/or concept board for style (background, lighting, etc.
• First round shots
• 6 different products (minimum of 12 images – two per product)

Calendar
9/20 Project brief
9/25-27  Idea file, concepts: research online, and collect some images to help you set the tone and overall look-and-feel of your shots. This should ‘define’ your visual approach to the project (composition, light, color balance, etc). Studio: Initial photo-shooting
10/02 More photos: have at least 20 images for class discussion and initial feedback.
10/04 Editing, pre-presentation critique
10/09 Final Presentation (digitally only – email or upload images to drop-box folder)

Groups

1 – Kelcie, Aubree, Hannah H.

2 – Amy, Leanne, Kelsie

3 – Ashley, Brittany, Amanda

4 – Brittany, Ashley Hall, Victoria

5 – Haleigh, Hannah J., Blake

Research/Inspiration

Fossil,
Anthropologie
MoMA Design Store,
DWR,
Warby Parker,
Apple,
BHLDN,
Hermes,
Pottery Barn,
Channel

Professional Samples