Today’s blog is brought to us by Chase Hamilton.
Today, we finally got back on a normal schedule and spent the day here in Oxford. The morning started at 8:30 where a group of us got some much needed time to work on class projects and study for an upcoming quiz. Dr. Lytle took a smaller group of students to Oxford Analytica.
Oxford Analytica is a global advisory firm that provides analyses of worldwide events for governments and businesses across the globe. In the next few weeks, each of us will have a chance to listen in as these businesspeople share their thoughts on what is happening across the planet. After our first hour and a half session, we took a thirty-minute coffee, tea, and crumpets break.
We then dove into a lecture about what marketing really is, and how the external environment drives how businesses should present their products to consumers. Assistant Professor Golden gave us a very helpful metaphor: businesses can pinpoint their “target market” just like a bow and arrow. The consumer is the bull’s eye while the bow represents the tools a company can use to reach their customers (the 4 P’s; price, product, place, and promotion). Lastly, the metaphor presented outside factors that can affect how firms reach their buyers which include ethics, environment, data, and consumer behavior.
After the lecture we watched an eye opening video on World War II in preparation for our visit to Normandy, France this weekend. The video concentrated on the death tally of the war and really showed the class just how much the war impacted so many different countries. The most shocking fact I learned in the video was how many Soviet soldiers and civilians were killed throughout the war, totaling around 15 million. I loved the video because it made me contemplate how many lives were lost during the war and how I am so thankful to the men and women that have given their lives to protect people in our country and countries around the world. After the video, we came back to the houses for a quick lunch before our last class session in the afternoon where we went over different marketing strategies and learned the SWOT model. Despite not doing anything monumentally exciting today, we definitely learned a lot from both a marketing and historical standpoint. We ended the night gearing up for the weekend trip to France.