COBA sends students and professors across the world every summer. It’s an initiative that ACU and the College of Business feel strongly about and one that always leaves the professor and the student changed. During the summer of 2019, COBA had two student groups in Asia and Oxford. While the classes offered and excursions were different, one thing is the same. Students unanimously endorse studying abroad.
MGMT 419: Global Entrepreneur was the two-week class that sent eight students to Asia – specifically China, Thailand, and Hong Kong SAR – and was led by professors Andy Little and Jim Litton. To make the most of the group’s short time on the continent, classes were held on campus during the spring semester, with some of the work being completed ahead of time online. While in Asia, students and faculty gathered for several academic class discussion sessions. The trip also included a day spent in the Thai mountains visiting coffee farms and a visit with a group of “digital nomads” in Chiang Mai, Thailand. Among the unique experiences that students had in Asia, they climbed the Great Wall of China, spent two days in the mountains of Thailand visiting Karen hill tribe villages and hiking through the jungle, had a fun session learning about Muay Thai (Thai boxing), explored Hong Kong, and visited numerous religious sites in Thailand and Hong Kong.
Litton and Little are not strangers to China but no matter how many times they go abroad; they learn something new during each trip as well. Dr. Little said, “I learned a lot about eight great students and four distinct cultures (traditional Chinese, Thai, Karen hill tribe, and Hong Kong). It was interesting to compare and contrast the Confucian values and culture of China with the predominantly Buddhist values and culture of Thailand.”
Emily Goulet, junior accounting major from Austin, Texas reflected on the trip. “Assessing this program in the literal sense is something that I have found hard to do because the benefits and knowledge that this trip has allowed for me to gain have an immeasurable value that doesn’t align with any quantitative scale in my mind. Travel allows for a certain intrinsic value to be added to one’s knowledge and perspective and these are how we end up having a new shape to our worldview. One way that I feel able to begin to understand and measure the impact of this program is within the amount of time I have spent in reflection after I returned home from the trip.”
Katie Norris, sophomore marketing major from Texas City, Texas said that Study Abroad gave her an opportunity to get to know her professors in a different setting. “It was really cool to have professors that I have not yet had in a traditional setting believe in me. I was the youngest one on the trip, but the professors did not make me feel like I was any less knowledgeable. I was also glad to pick their brain a bit about their journey and what they learned on their way to their current position in life.”
One of Katie’s favorite experiences was traveling to a small village in the Thailand mountains where students were greeted and taught to roast their own coffee. “This experience showed us how simple life could be when separated from the consumerism food chain. It also showed us the simple and pure joy that comes from creating something you are passionate about with your own hands and how important that is to take into a successful business as an entrepreneur.” She advises any student thinking about studying abroad to, “Choose a trip that is a culture you would be least likely to visit in the future.”
Professors Phil Vardiman and David Perkins took 27 students to Oxford, England with a side trip to Leipzig and Berlin, Germany. Students were able to earn up to 6 hours of course credit in International Business and a choice between Operations Management or Leadership in Organizations.
As part of the Operations Management course, the group visited the BMW and Porsche production plants in Leipzig, Germany. They learned about the automation innovations that have taken place at BMW and the craftsmanship approach that Porsche boasts in the assembly line at their facility. The group also visited Oxford Analytica. Oxford Analytica helps their clients “actively manage the impact of geopolitical, macroeconomic and global social factors on their performance.” One of the highlights of the trip for all involved was a project that the students completed with Asda, a British supermarket retailer whose parent company is Walmart. Students visited an Asda superstore and an Asda dark store as part of the International Business course to see first-hand the technological revolution happening overseas in the grocery industry. Students were asked to analyze Asda after visiting different store locations, give feedback about what they saw, and provide ideas for improvement in various areas. Near the end of the trip, student teams then gave professional presentations and recommendations to some of the corporate managers at Asda’s corporate auditorium.
Dr. Perkins and Dr. Vardiman were impressed with the students’ presentations and extremely proud of the way in which they represented COBA. They said that many of the recommendations were things that Asda was beginning to consider or would now look into considering because of the students’ findings. Vardiman also said that many of the Asda corporate managers encouraged the students to connect with them on LinkedIn and reflected, “You never know what kind of doors these presentations have opened for you and your career.”
Ben Fridge, sophomore financial management major from Sugar Land, Texas, enjoyed the experience that the Asda presentation gave to him. “Asda allowed us to visit some stores and examine the production and check-out systems they had. Towards the end of the month, after weeks of preparation, we came back together for a “Ted Talk-esque” presentation of innovations and plans that we had developed since visiting the store.” Ben said that the most unique experience of the trip involved the time spent at Asda. “Being courted by the division heads at Asda Superstores was an experience that I was beyond blessed to encounter as we were ushered into their facilities to tell them what we saw that could be improved in their stores. They allowed us to consult for them and offer multiple paradigm shifts that could benefit their company as a whole. The experience was nearly surreal as a group of (some still teen) college students offered ideas and innovations that were seriously considered and discussed by adults in executive positions.”
Allie Sorrells, junior management major from Waco, Texas said, “I think the Asda project was probably one of the most beneficial learning experiences I have ever had. We had to work together with our teams to come up with some really solid and creative ideas and learn how to professionally relay those to the managers at Asda. The presentation was very nerve-racking for me, but it was an excellent opportunity to grow in that area and learn how to express to others the ideas that our group worked so hard on. The Asda employees were so helpful and encouraging throughout the entire process and provided a lot of helpful feedback on our presentations. It was definitely an experience I will never forget.”
Along with gaining real world work experience, Allie and Ben grew as individuals and made life-long friends. Ben loved getting to know his professors outside of the classroom. He said, “I loved the ways our professors poured into us through intimate conversations about our plans and big vision items, encouraging us through what they had seen thus far on the trip. Two on ones (the two professors sitting down with each student individually) were incorporated at least once during the experience to dig deep into the things we’d seen, plans we had coming home and reflections on our growth and team bonding.”
Allie really appreciated the time and attention that Dr. Perkins and Dr. Vardiman gave to each student. “I really enjoyed that they were dedicated to spending time with the students outside of the classroom. Those 2-on-1 conversations allowed for the professors and students to learn more about each other and provide encouragement to each other. It was a favorite memory for me as well as for lot of other students. Their wives were also so great and kind and made an effort to get to know the students and provide encouragement for us whether that be in the form of homemade pastries one morning or endlessly praying for us as we took tests and embarked on journeys in smaller groups.”
Allie would encourage other students to study abroad. “DO IT! You won’t regret it. There are so many opportunities abroad for growth intellectually, socially, and spiritually. Even if you don’t know anyone else going, just go for it. It is so easy to make friends abroad because you are all going through the same culture shock and newness. You will make so many memories that you will cherish for the rest of your life, and you will get to see so many places you wouldn’t get to see otherwise. So yes, 100% do it!”
Ben is also a big proponent of Study Abroad. “Absolutely take on this journey. You will grow in obvious and non-obvious ways due to the cultural, environmental, social and academic ways that you are tested. I cannot recommend seeing the world in this way enough. I would recommend, for the bold, jumping into Study Abroad not knowing anyone or bringing close friends along, as I did. Going in, I planned to make connections that will last with every member of my team by the time we had finished. Coming out of the experience, I have twenty-six new best friends who I have crossed the globe with and made specific, diverse memories with that I will hold onto for longer than just these next few years in school.”
As an Associate Director of Advising and as advisor to Financial Management majors, Kent Akers spends a lot of time talking with students while helping them plan their academic career at ACU. With counseling degrees in psychology (B.S. ’09) and Marriage and Family Therapy (MMFT ’11), Kent also helps students with issues like pre-martial counseling, career aptitude, and more. Kent shared a few of his favorite memories with us on this Throwback Thursday.
What was your best memory from college?
My best memory from college was either being at the football game where ACU beat WTAMU 93-68 or playing baseball for Coach Britt Bonneau.
What is your best advice for college students?
My best advice would be to keep your dorm room door open as much as you can. My best friendships in college came from people who would walk through my open door and from the open doors I chose to walk through.
What do you wish you could tell your college self today?
I wish I could tell my college self that doing too many things is not a good thing. Choose a couple of things to be really involved in and do them well. Don’t spread yourself too thin.
Internships matter. That’s what the COBA Professional Development team and the ACU Career Center want to imprint in every student’s mind. According to a 2017 NACE Center for Career Development and Talent Acquisition study (click here to read), “Grade point average and the total number of internships a student completed as an undergraduate student are the major predictors of initial career outcomes.” What the study found was that participation in internships in college greatly increased a student’s chances of becoming employed within six months of graduation. In addition to creating better opportunities for employment, internships help students discern what types of careers they want to pursue after graduation. We talked to two students who completed internships this summer to see how their internships impacted them.
Jemimah Wavamunno, junior management major from Kampala, Uganda, interned for the U.S. House of Representatives in Washington, D.C., focusing on public and foreign policy. Her favorite part of the internship was, “Getting to grow alongside interns in my program (National Student Leadership). I feel in the professional work-space, I learned even more about my desired field of postgraduate study – Foreign Policy/ Affairs. Therefore, I have a better understanding of what I want to learn in the future.”
Jemimah’s advice for students who are looking for internships is to keep their options open while applying. “Don’t just search for what might look good on your resume. Look for something that will pertain specifically to you and your journey. Pray over all your offers to choose the right one, and don’t be so downcast over your rejections.”
Luke Stevens, senior marketing major from Montgomery, Texas, interned with Pharos Resources, LLC in Abilene. Luke served as a Retention Intelligence Specialist performing data analytics and visualization tasks. His favorite part of the internship was learning the Tableau software. “It is an amazing
program and will be very useful in any business setting.” Not only did he enjoy acquiring new skills, but Luke sees this internship helping him in the future in large part due to the support he received from the Pharos staff. “Pharos is a great support system, not just a job. The leaders care about you and want you to succeed in your career. Having their support along with the skills that I’ve learned here will propel me into a career of success.” Luke felt as though his largest area of personal and professional growth came from gaining responsibility “to perform tasks that will actually be seen by clients. I never felt an overwhelming fear of making a mistake. Instead, I learned to have a healthy understanding that I must constantly give my best work.”
Luke advises students looking for internships, “Don’t stop looking for internships or making connections. The offer to intern at Pharos came late in my search and it turned out to be better than I could have hoped.”
We spoke with Steph Brown, COBA’s Professional Development Manager, to learn how she is working to get students engaged with her office and prepare them for successful outcomes after graduation. Building on relationships with faculty, the ACU Career Center, and her ten years of experience in counseling, advising, coaching and leadership training, Steph is working to implement a new program that strengthens COBA’s business and technology professional development. The EDGE Professional Development Program (E = Explore, D = Develop a Plan, G = Gain Experience, E = Employment) helps students take intentional steps each semester to prepare for entry into the professional world of work. Steph says, “Intentional professional development planning in college is critical for students to successfully compete for and gain internships and jobs. Students who begin this process their first year of college have significant advantages over students who do not.”
The EDGE Professional Development Program is designed to develop, equip, and connect business and technology students for career success. By utilizing online self-learning Canvas course modules, weekly workshops, one-on-one coaching appointments, and campus resources, students gain the necessary knowledge, skills, and experience that enables them to compete for internships and jobs. All business majors are encouraged to participate in this professional development program and all technology students have mandated requirements for participation.
Freshmen explore majors and career paths. In their sophomore year, students learn how to manage their professional impressions and create career plans. Each year, students update their resume and create professional portfolios to market themselves to employers. In their junior year, students begin developing professional networks in their industries of choice, learning how to search for, apply to, interview for, and secure internships. As a senior, students expand their networking skills and continue to market themselves professionally. Students also learn strategies to transition from college to the workforce.
COBA’s focus on internship and job preparation through the EDGE program is indicative of the importance placed on the investment that students and parents make in college; an investment of their money, time, and hard work. In the 2017 Job Outlook survey from NACE (click here to read), only 5 percent of employer respondents said that work experience is not a factor when hiring new graduates. The majority of employers are looking to hire college graduates who have completed an internship or gained some kind of work experience while in college. Professional development programs like EDGE and the ACU Career Center, along with internship experiences, accelerate entry-level career opportunities. We think that’s the kind of pay off a college investment should have. Do you have questions about the EDGE program? Email Steph Brown at firstname.lastname@example.org.
After a yearlong vacancy in the Professional Manager position in COBA, we’re excited to introduce you to Stephanie Brown, who was hired this summer to fill the post. Steph comes to us with an exceptional resume and a very interesting background as a collegiate and professional volleyball player. As a former athlete, here are Steph’s “stats”.
Steph grew up in Union, Missouri and earned a M.S. in College Counseling. She is married to Clint Brown, who is a Defensive Coordinator for ACU Football and they have one daughter, Ava, who is 11 years old. Their family also includes two German Shorthair pointers, Gunner, who is 14 and Buddy, who is 15 and a half.
In her position as Professional Development Manager for the College of Business Administration, Steph is tasked with orchestrating the Professional Development Program for all Business and Technology students, through teaching, training, coaching, leading, management and partnerships. She is highly qualified for such a large task. Steph worked for more than six years as a Career Coach at South Dakota State University (SDSU), for 3 years as a Professional Academic Advisor with SDSU, and for 2 years as an Academic Success Coordinator with SDSU. Prior to her work at SDSU, she had careers in social work, human resources, non-profit market management, teaching, coaching, counseling, and professional athletics.
We asked Steph what drew her to this work. “I have always known that I would work with people. Building upon an undergraduate major in psychology, I worked in the helping professions. My time spent in Division 1 athletics at the University of Nebraska (volleyball) and then later on the USA Olympic Team and professional athletic career abroad instilled in me a love for coaching people toward positive outcomes. When I went to solidify my Master of Science degree program, I chose college counseling as it was the best fit for my skill sets and career ambitions. I believe that college is such a formative time for students and if they get the right support and guidance, they can make effective decisions that will set them up for success for the rest of their lives.”
Steph may never have landed at ACU but her husband, Clint, interviewed for the Defensive Coordinator job in January of 2019 and Steph came with him on the interview. They were both very impressed with the mission of ACU, the campus personnel, facilities, and opportunities for students. Equally impressive was the family-friendly community of Abilene. The position for the Professional Development Manager was still open and Steph actively pursued applying for the position after she moved to Abilene in April, as it was a great fit for her skillsets and interests.
Steph enjoys working with college students because it’s such a formative period in their lives. “College students’ development happens across so many important domains and critical time frames in life. It is empowering to know that you can guide, coach, teach, and shape this development from a supportive position in their lives and know that you helped them on an aspect of their journey.”
When she’s not working, you’ll most likely find Steph enjoying the outdoors. “Growing up in Union, MO I lived in an area north of the Ozarks full of river convergences where rafting, canoeing, camping, hiking, and exploring were our chosen recreational pursuits. I enjoy service to people and community. If given time, you will find me serving our environment on clean ups like the one I recently did with volunteers at Abilene State Park. I am a dog lover and adopt senior dogs, as they are a pet population that are often overlooked. I enjoy mentoring youth and exposing kids to the outdoor opportunities that can restore them. I also enjoy doing small random acts of kindness. Listening to others’ passions and interests and fulfilling them with small tokens of kindness that match those passions and interests is fun for me. “
Students and new co-workers might be surprised to learn that Steph is a twin. “I have a twin brother named Roger and have two other brothers who are twins, as well (Barry and Brad). I come from a family of seven kids and at 6’2” I am the third SHORTEST in my family. My dream is to thru-hike the AT (Appalachian Trail), a 2,200 trail that runs from Georgia to Maine.”
As a competitive person, Steph has lofty goals and ambitions for her new job. “I want to be an effective Professional Development Manager for our students. I want to help them identify their career strengths, empower them to set and work toward their career goals, and help them gain opportunities as a result of their work. I want students to walk out of my office stronger and more confident in their professional identities than when they walked in.”
Assistant Professor of Management, Dr. Sarah Easter (’06) may be in front of the classroom teaching today, but not too long ago she was a student at ACU. In fact, she was a very involved student, participating in Beta Gamma Sigma, SHRM, Leadership Summit, Phi Eta Sigma, Spring Break campaigns, Alpha Kai Omega, Wildcat Week, and was named to Who’s Who and as a University Scholar. She’s got great advice for current students as she reflects on her time at ACU.
What was your best memory from college?
I had a wonderful group of friends as a student at ACU and I have so many fond memories from these years in Abilene – from movie nights complete with a jumbo Tron and stadium style seating in friends’ living rooms to themed parties to playing ultimate Frisbee followed by ice cream club. This was a fun and joyous time and my college friends and I still reflect fondly on our fun memories together.
What is your best advice for college students?
Enjoy the present journey. It passes by all too quickly!
What do you wish you could tell your college self today?
This relates to my advice for college students today above – I tend to be a planner (which can also correspond with being a worrier). I wish I would have learned to be more content in the present and enjoy right where God had placed me in Abilene as a college student rather than continually thinking about what was next after college.
It’s been quite a summer for Assistant Professor of Management, Dr. Dennis Marquardt. Marquardt was
Dr. Dennis Marquardt
voted as ACU’s 2019 Teacher of the Year in May, a prestigious honor as faculty member nominees are submitted by students, and he was named as the new Director for the Lytle Center for Faith and Leadership, succeeding founding Director, Dr. Rick Lytle. Dennis was also part of an award winning research team whose paper received recognition at the Academy of Management Conference in August in Boston, MA. The annual conference features over 10,000 management scholars from universities across the globe. We asked him to reflect on the awards, his new position, and what his plans are for the year ahead.
ACU’s Teacher of the Year award came as a surprise for Marquardt, who is deeply humbled, grateful and thankful for the honor. “When it was announced in the first graduation service, it took a little while for it to even register that they were talking about me. Since there are so many teaching giants at ACU that I deeply admire and respect, I really never thought I would get such an award.” When asked what drives his teaching, Marquardt explained, “It’s a sacred trust when a student comes into my classroom; something I try never to take for granted. Students are often told that the best way for me to show that I care for them is to maintain the highest of expectations for each of them. I want them to wrestle with tough questions, be exposed to new ideas, and be better equipped as a person than they were before coming to class. While learning is always a chief priority, the thing I care most deeply about as a professor is who my students are becoming as people. Dr. Martin Luther King, Jr. once wrote, ‘intelligence plus character-that is the goal of true education.’ I couldn’t agree more.”
Marquardt teaching at Leadership Summit
Marquardt’s passion for teaching students is evident in his classroom on the ACU campus and in his sessions at Leadership Summit, where he has served as a faculty member and mentor for the last four years. He’s also been involved with Lytle Center weekly chapels and a weekly morning men’s Bible Study that was born from Leadership Summit attendees asking Dennis and Tim Johnston to bring more of the lessons from the mountain to Abilene. Moving into the role of Director for the Lytle Center for Faith and Leadership is a natural fit for Marquardt. The Lytle Center is new to many people and Dennis looks forward to spreading the word about the mission of the Center. “Our slogan is: ‘Serving God in the Workplace, Serving the Workplace for God’. As people of faith in Jesus Christ, we believe our calling is to be leaders who influence others for the advancement of the kingdom of God (where hope, peace, and life abound). Because of this, we want the students, alumni, and faculty that we serve to be skilled and capable leaders. This means they can effectively promote a vision, drive change, resolve conflict, build teams, make decisions, and empower others. As highly capable leaders, our students and alumni become effective at the work they do and influential in the environments they operate in. We emphasize in the workplace since work is something we were all designed by God to do. The workplace is also a place of unique community, a unifier of sorts. Nearly everyone at some point in their life will engage in formal work. We work with and for people from all walks of life and backgrounds. While few go to church, nearly all go to work. If the world desires hope, peace, and life then the workplace is a great place to bring it”.
Dr. Marquardt is excited about the opportunity to continue and broaden the work of the Lytle Center. He
Dennis and his wife, Monique
has clear goals and a vision for where he would like to take the Center in the coming years. “The Lytle Center for Faith and Leadership exists to promote hope, peace, and life in the workplace. We do this by introducing individuals to the life and teachings of Jesus Christ and equipping them with cutting edge leadership competencies, so that they can be effective servant leaders in the workplace. That’s what coupling faith and leadership means to us.”
Dennis knows that this bold vision will come with some challenges, knowing that the most difficult challenge is in measuring the outcomes of the work done through the Center. “What we are really trying to do is promote spiritual leadership transformation and that requires a consistent commitment to character forming habits and behaviors over time. While we definitely want to inspire, inspiration holds limited power to change. Change requires building authentic relationships, having courageous conversations, and a lot of patience.”
Marquardt is very excited about adding more co-curricular options for students to learn important leadership competencies such as conflict resolution, time management, and ethics. He’s also looking forward to learning about and partnering with the “many great leaders across campus who are already doing great work in leadership development.”
Along with being a great teacher and mentor, Marquardt is proving that he is a strong researcher. A research project that he was invited to be a part of a several years ago by his doctoral advisor, Dr. Wendy Casper, was recently recognized at the Academy of Management Conference. He says, “This award is really a testament to the leadership and brilliance of my co-authors. I was fortunate enough to be invited onto this project by Dr. Casper. Our first author and tireless leader on the paper was Dr. Sabrina Volpone at the University of Colorado Boulder. Also, Dr. Derek Avery from Wake Forest University, a legend in management and diversity research, was a co-author. I learned so much from each of them and it was a great privilege to be a part of this meaningful work.”
The research team accepts the award at the conference – sans Marquardt who was not able to attend.
The team’s paper received recognition at the conference on August 14th in Boston, MA. The annual conference featured over 10,000 management scholars from universities across the globe. “Our author team is deeply honored that our paper was selected to receive the International HRM Scholarly Research Award, given annually to the most significant article published in international human resource management in the prior year (2018). This is awarded by the Human Resource Division of the Academy of Management. The conference theme this year is, Understanding the Inclusive Organization, which the findings of our paper fit well with.”
We asked Dr. Marquardt to summarize the paper for our readers. “We began our research with the question: Do individuals who grow up as a minority in their home country gain unique skills and abilities that might make them more effective as expatriate workers living in a host country? By analyzing the experiences of international students studying in the United States, we found that the more varied minority experiences people had in their home country positively related to more rapid acculturation as they studied in the U.S. This more rapid acculturation then related to higher levels of psychological well-being and lower intentions to leave the United States. We found that these relationships were influenced by cultural intelligence and the perceived diversity climate of the university. Overall, the paper demonstrates that minorities bring unique strengths to organizations, specifically those working in international assignments. The paper was published in the Journal of Applied Psychology and can be found by clicking here.
The topic was intriguing to Marquardt. “The richness of the minority experience has long been of interest to me. While there is a wealth of research on the challenges that minorities face, the unique strengths and abilities that minorities bring to the table because they have had to overcome those challenges are less well understood. It is my hope that our research helps shed some light in this area.”
Dennis hopes that students and those in the workplace can make applications from the team’s findings now. “Our students are entering a workplace that is more globally minded than ever. David Livermore in his book, Leading with Cultural Intelligence, indicates that ‘Ninety percent of leading executives from sixty-eight countries identified cross-cultural leadership as the top management challenge for the next century.’ Our research demonstrates three significant resources worth considering when working and leading cross-culturally. The first is an understanding that having a minority experience provides an individual with vital resources for navigating novel cultural contexts. The second is the value of developing cultural intelligence, a personal capability related to understanding other cultures and behaving appropriately in different cultural environments. The third is the importance of fostering an organizational diversity climate that values unique backgrounds and provides support for people from non-dominant groups. I think students will largely learn about the importance of these resources as they see them modeled in the way that professors engage their classrooms.”
Dr. Dennis Marquardt’s dedication inside and outside of the classroom is evidence of his own personal mission to serve and mentor students to help honor God and bless the world. Congratulations on a much-deserved summer of accolades, Dr. Marquardt!
Dr. Laura (Cleek) Phillips and Dr. Mark Phillips at a Galaxy Spring Formal
Sometimes it’s hard to imagine that the person teaching your class was once a student like you are today. But, it’s true. Whether they are ACU alumni or received their degree from another institution, our faculty and staff have walked much the same paths that our current students tread. They’ve worried about midterms, finals, and dating. They’ve complained about curfews, Bean food and chapel credit. We thought it would be fun to highlight and share some of their memories of college life over the next few weeks. This week our blog features Dr. Laura Phillips (’88). She and her husband, Dr. Mark Phillips (’88), typically teach on our campus during the school year, will be teaching business classes this fall in our Study Abroad program in Leipzig, Germany. We hope you enjoy this walk down memory lane and the pictures that they shared with us.
p.s. I think I (M.C.) was one of the freshman involved in the colored water gun Capture the Flag game mentioned below…I remember being very pink, red, and blue afterward and have a picture somewhere that proves it. Thank you, Laura Phillips, for a fun memory. And sorry you had to bleach the steps of the Ad Building.
What was your best memory from college?
That’s a hard question. Some of my more memorable experiences include:
- The time I planned a campus-wide party in Bennett Gym featuring student bands, Southern food, and casino tables. To decorate I hung metallic streamers from the ceiling by attaching them to helium balloons. It looked super cool. We had some trouble with power outages throughout the evening. I attributed them to the bands overtaxing the very old Bennett electrical systems. We learned, when the police arrived at the party, that the outages were actually caused by the balloons slipping through the open windows near the ceiling and shorting power lines all around the north side of Abilene. Apparently, we knocked out the computers on campus, the traffic lights in the area, and who knows what else. Oops.
- The time I planned a Capture the Flag game for Welcome Week that used water guns and colored
Mark and Laura at Galaxy Grub
water. Each team had its own color. I used a LOT of dye to make sure that you could see the evidence when someone got shot. Unfortunately, the dye was so strong that it colored the front of the Ad Building as well as the steps, meaning that I spent a few hours after the game bleaching the front of the Ad Building and the steps. Oops.
- The time I planned a HUGE pizza party in the double gym for all of the Sing Song participants. I ordered the pizza from the Bean because it normally was pretty good. In this case, it was truly terrible and the students responded by using it in a gym-wide food fight. Fortunately, the gym floors were covered with brown paper so no actual damage was done. The pizza was so bad that the Bean actually acknowledged its pathetic-ness and provided snow cones for everyone on campus later that semester.
What is your best advice for college students?
You have your whole life to be an adult and you can have many different careers. Don’t rush through
everything. Take time to do memorable things. Share experiences with the people around you. Do something weird. Definitely do what you need to do to get a job but don’t worry so much about starting out in the perfect job.
What do you wish you could tell your college self today?
I would tell my college self the very things I listed in #2.
Kelly Jeanne Lytle (’12) is flying high these days. Graduating with a B.B.A. degree in marketing from ACU and a M.B.A. from the University of North Texas, Kelly is using her marketing talents and customer service experience to bring extraordinary customer service at the next level at her position with American Airlines as a Senior Analyst for their Premium Guest Services. Customer service runs in the family. Kelly is the daughter of former Dean and Professor of Marketing, Dr. Rick Lytle and his wife, Jeanne. Dr. Lytle is known for his expertise in the area.
After graduating from ACU, Kelly worked as a Wilberforce Intern with Grace Nelson in Washington, D.C., as an Associate Marketing Manager at Walmart in Bentonville, Arkansas, and then as a Business Development and Loyalty Program Account Manager at American Airlines in DFW. All of these experiences have helped shape her work ethic, her ideas, and her faith.
Kelly’s faith in the workplace is important to her. She says that she strives to use faith as the lens that she views all of her decisions, interactions, and the words with which she speaks. She says, “It is the hope I cling to and the rock I stand on. I know that sounds cliché, but in this environment with a politically charged climate, I have to remember who has the final say and who I am ultimately accountable to.”
Young alums often acknowledge the stark difference in their working environment vs. the environment at ACU. Kelly’s experience has been no different. “Leaving the world of ‘hugs and smiles’ at ACU is vastly different in the workplace. You begin to transition to handshakes and learning how to work without constant compliments and reassurance. However, you bring that mentality into your interactions in a professional way and learn that at the end of the day everyone has a story and is human. Give grace to those around you because you don’t know what they may be going through.”
Kelly hosts ACU AMA students
We asked her if she felt she had faced any challenges as a young female in the workplace and if so, what advice she has for other young alums who will likely experience many of the same issues. Kelly said that working with other females has been the most challenging. “I would encourage everyone to stay out of workplace drama. If they are talking to you about others, they are talking to others about you. Try to use your words to build others up, use your time at work to get your tasks done with excellence, assume the best of each other, and don’t rely too heavily on affirmation from your boss or other female leaders. Make sure and keep a healthy line between personal and professional conversation until you feel like that relationship welcomes it and is a trusted confidant.”
Kelly’s time at ACU helped shape the person that she is today. “I wouldn’t trade my time at ACU for anything. Business professors like Dr. Lytle, Dr. Pope, Dr. Phillips, Ms. Brister, and many others taught me that the marketplace is our mission field as business professionals. It is easy to think that because you aren’t a missionary, a pastor, a youth minister, etc., that you do not have a direct impact on the kingdom, but that’s wrong! We have the opportunity to be an influence to everyone we come into contact with that may not go to church. In the gospel of Matthew, we can see Jesus teaching in towns, synagogues, houses, grain fields, boats, and temple courts to name a few. All that to say, I realized at ACU that the marketplace is my mission field and to be excited about the work/people that God can touch through me! What a cool thing!”
Some of Kelly’s favorite ACU memories revolve around being a member of Sigma Theta Chi, participating in Homecoming, playing in rivalry intramural games, and pledging. When asked who her favorite ACU professor was, the answer should not surprise anyone that knows her. “I have to say Dr. Lytle was my favorite professor….I am a little biased ! I was very nervous to have my Dad as the Dean and try to impress all his friends (all my business professors), but I am so thankful I did. I want to be like my Dad when I grow up; making the work environment fun, developing strategy for hard to solve problems, being able to craft a vision for the future, and making his personal interactions count. Like my Dad, I want to leave people feeling special after they talk with me, bringing energy into the room, having an easy laughter that’s contagious, and ultimately seeking God in everything – in the good times and bad. Obviously, I could go on and on, but this man has changed me for eternity and I am so blessed to have learned from him at ACU and every day.”
Kelly advises current students to, “Listen to your professors and ask them questions. They literally have dedicated their life to teach you, so they care a lot and want to help! At ACU, it is super unique in the fact that they want to invest in you, so invite them to your intramural games, go eat at their homes, and sit with them in chapel. I would also encourage you to learn more about how to read through legal contracts and write creative briefs; ask your professors about this and they would be happy to help you. Lastly, for interviews, dress business professional and arrive early; set up a practice run with your professors or Tim Johnston or the Career Center for free coaching.”
She advises incoming freshmen to, “Have fun, buckle up, and cling to friends that seek God in public and private (they may be your best friends for life). Be thankful to whoever is paying for your education or has granted you scholarships. Get involved. Get sleep. Dig deep into Jesus Christ and the opportunities in front of you to learn about him (chapel, bible class, World’s Backyard, Meals on Wheels, etc.).”
Kelly also advises students to use at least one summer for a professional internship and one to spend time in something that creates memories, helps you grow, and that you enjoy. “I was able to work at T Bar M Summer Camps for one summer and then PFSweb for the second summer. Also, study abroad and go to Leadership Summit! I dare you. You won’t be disappointed if your heart is in the right place.”
*The comments mentioned in this blog reflect the beliefs of the interviewee and not those of the company.
COBA is pleased to welcome Dr. Jody Jones as our new Assistant Professor of Finance as he replaces the retired Dr. Terry Pope. Dr. Jones comes to ACU from Oklahoma Christian University. We interviewed Dr. Jones and found out what drives his love of teaching, what he likes to do in spare time, and why he came home to Texas.
A self-proclaimed “Army Brat”, Jody was born in Fort Knox, Kentucky but calls Lubbock his hometown. Jones did most of his undergraduate work at Texas Tech before earning his B.S.B.A. from Oklahoma Wesleyan University, his M.B.A. from Oklahoma City University, and his Ed.D. from Oklahoma State University.
Jody has been married to Lisa Morgan Jones for 26 years and they have two daughters, Tristen (Edmiston) and Belle, and a son, Beaux. Son-in-law Austin Edmiston and granddaughter Annie complete their family (for now), along with their two dogs and three horses.
Jones will be helping students manage the STAR Fund as well as teaching Financial Theory and Practice. Jody brings not only educational experience to the classroom, but experience in the field as well. He previously held positions at Oklahoma Christian University as Professor of Finance (2006-2019), AGS Director of Enrollment Services for Oklahoma Wesleyan University (2006-2006), Comptroller for TPI Billing Solutions in Tulsa, Oklahoma (2004-2006), and Assistant Vice-President for Bank One, Oklahoma (1998-2004). Jones also served as an adjunct faculty member from 2002-2006 and was a part-time college minister from 2007-2009.
With such a diverse work background, we asked Jody what drew him to education. He said, “I was asked by a former faculty member to teach an economics class one summer—and quickly refused. She talked me into it, and here I am 16 years later. After years in banking, corporate finance, and accounting, moving to education allowed me to share my experiences with young people seeking the same career paths. It also affords me more time with my family.”
Jones and his family have spent much of their lives in Oklahoma but it is his love for education and his Texas roots that drew him to ACU. “I’m a West Texas guy. I get to do what I love in the place I love. It’s closer to friends and family.”
Jody says that one of the things he loves most about teaching is the growth that students have during their time in college. “Watching young women and men grow in God’s Kingdom by nurturing the gifts He gave them amazes me. There is nothing more rewarding than seeing a former student go on to do great things, not only professionally, but especially personally and spiritually.”
When Jones isn’t teaching, you’ll most likely find him spending time with his family, hunting, fishing, scuba diving or traveling. When asked if there’s anything that students might be surprised to find out about him he said, “At one time—way back in the late 80’s and early 90’s— I had long hair.”
As he begins his time at ACU, Jones hopes that he is able to help students apply their knowledge and talents in what will eventually become their careers. “My prayer is that I do so in a way that gives glory to God and furthers His Kingdom.”
We’re excited to begin this new academic year with Dr. Jody Jones and we look forward to seeing the tremendous impact that he will have on our students and our campus.
Written by junior marketing and art major, Isabella Maradiaga
With over 30,000 members, the American Marketing Association (AMA) is “the essential community for marketers” that offers national conferences, events, and professional training. As marketing continues to play an integral role in the business world, the demand for a similar community has grown in educational institutions. For this reason, AMA now has 390 college chapters and 14,000 student members across North America. Students are joined in collegiate chapters by faculty and staff who share their passion to grow in their field. ACU’s College of Business Administration wishes for students to have the same opportunity to be a part of this association and has officially re-joined this professional association with our own student chapter.
Reagan Morgan (’08), Director of Marketing for PFSweb, discusses marketing and customer service with AMA members
Marketing majors have been looking for real-world experience in their field and the American Marketing Association (AMA) chapter is back on campus, looking to provide opportunities for students to learn and grow. A few years ago, this student organization was very popular for organizing events like branding workshops and working along with faculty to develop marketing plans for the annual AMA International Collegiate Conference where students traveled to join over 1,700 marketers in New Orleans. At this competition, students presented their marketing plans on a case study determined by AMA to compete with other universities. AMA also provided students with the opportunity to have hands-on experiences, participate in networking events, and meet professionals in their field. Last spring, the newly formed AMA officer team hit the ground running to launch the return of this organization. In April, a group of five students led by AMA sponsor and Enrollment & Student Development Manager, Lindsay Palmer, went on a field trip to visit companies PFSweb, LiveArea, and American Airlines. In visiting these organizations, students had the opportunity to learn about the internal procedures that lead to successful marketing decisions and to meet with ACU alumni who are currently serving marketing roles in these companies. Because of the time volunteered by our alums, our students were able to learn about different areas in their field, such as: digital channels, customer loyalty programs, global marketing, channel strategy and customer service.
AMA members meet with Kelly Lytle (’12), Senior Analyst for American Airlines Premium Guest Services
At their visit to the American Airlines office, students were briefed on all of the different loyalty and customer service programs that American Airlines offers as well as having the opportunity to visit the Admiral’s Club, where they were able to observe the importance of the smallest marketing decisions, including things like partnerships with hand soap and printer brands, and how those decisions impact the customer experience.
After such a significant networking and learning experience, AMA’s officer team is working on a plan to provide similar opportunities to all of its members. This student organization wants to encourage students from every major to consider the chance to set themselves apart in the marketplace, gain some digital marketing skills, and enjoy networking events with business professionals. AMA’s President, Kaman Turner, says, “Everyone should be a part of AMA, especially marketing majors. The vast network and real life experiences AMA provides is THE place for young professionals to grow and build their own brand; while also working with others to impact the community and make a difference right now.”
Make sure you check out the ACU student chapter for AMA this fall and start gaining some real-world experience! For questions, contact Lindsay Palmer at email@example.com.