Did you know that in 2021 business was the #1 minor at ACU? Many ACU students find that their degree is enhanced with a minor in business, giving them even more professional avenues to explore. Senior Allie Nichols, an Advertising and Public Relations major from Abilene, Texas, is one of those students who was able to meld her major and minor in an internship last summer. Allie interned at Imaginuity, a digital marketing agency based in Dallas and shared how her experience at ACU and in COBA aided her in her time with the company.
Allie’s position at Imaginuity was as a client partnership intern. She explains, “I would sit in on all client meetings, build decks for the clients, etc. I got to do client partnerships work, social media work, and even creative work.” She was able to see first-hand what the day to day operations of a marketing agency looked like. Allie also attained knowledge in how to communicate with co-workers, clients, and her audiences as well as learning how to work with teams at the company.
“I have grown in confidence in my ability to work and gained real work experience,” Allie shared. This experience at 
Imaginuity has proved very beneficial as it led to a future job and she continued to work for the agency remotely throughout the fall semester.
Allie’s internship enriched her learning environment, both on campus and at the agency. She advises students looking for marketing internships to take an internship where you can learn multiple parts of an agency or facility. “I love that I got a taste of three different aspects in my agency because they wanted me to learn it all to see what I like.”
Even though Allie is not majoring in business, she felt that the COBA professors have shown her the same kind of care and value that business majors receive. She has appreciated the ways her professors have included and poured into her, whether it be through hand-written cards or simply showing interest in her well-being. She has also enjoyed getting exposure to the business side of marketing in addition to what she has learned through her major, the blend of which has given her a broader foundation for her future career.
COBA seeks to help our majors and minors alike gain internship opportunities that provide them with experience for their future careers, whether at home or far away. Interested in receiving more information about our internship program? Email COBA’s professional development manager, Steph Brown, at stephanie.brown@acu.edu.