In the fall of 2019, Dr. Mark and Dr. Laura Phillips embarked on a semester long journey with a group of students on a study abroad trip to Leipzig, Germany. If you are interested in studying abroad, or simply hearing about the adventures that happen abroad, Dr. Laura Phillips has given us a beautiful recap of what it looks like to immerse yourself in a different culture for an extended period of time. Thank you to Riley Simpson, junior management major from Dripping Springs, TX, who studied in Germany with the Phillips for the amazing photos in this blog post.
“The students all took 6 hours of German through a local language school that was about a 30-minute walk or a 20 minute tram ride from the villa. We had class in three hour blocks and class met either two or three times per week. The classes were taught by native German speakers, which was great. (I took the German classes with the students.) All the students also took the Global Studies class which covers German history and culture. Mark taught that class and the in-class materials were supplemented with guest speakers and field trips within Leipzig as well as trips to Berlin, Wittenburg (important in the story of Martin Luthur and the reformation), and Weimar (where we visited Buchenwald, a Nazi concentration camp).”
There were also several business classes offered, including: Principles of Marketing, International Business, and Life Design, a class taught by both Mark and Laura as an honors colloquium and one hour business course. Students were allowed to take any online classes they wanted to add to their schedule. Most classes were taught at the villa in Leipzig, but they would also occasionally meet for field trips. These included: Spin Lab, a startup business accelerator, Blüthner Pianos, and the BMW factory
I asked Mark and Laura to recap their semester abroad and this was Laura’s response:
”How do you recap an entire semester abroad? A few things I can share that may give you a flavor of the trip/experience.
- We went to Berlin as a group after the students had been in Leipzig one week. Our trip was three days and we were able to see and do some very interesting things. Even after having lived in Leipzig for only a week, at the end of our Berlin trip multiple students expressed how glad they were to get back “home.”
- Over the course of the semester we all found some favorite cafés, restaurants, and parks.
- We became comfortable interacting with a city where all the signs are in German. Students who traveled outside of Germany for long weekends expressed how comforting it was to get back to the airport or train station in German and hear people speaking German again (even though we still couldn’t understand much of it).
- We had students who used their travel weekends and week to explore other regions of Germany as well as hit a number of other destinations in Europe, but it was cool because they didn’t just explore the normal destinations of London, Paris, Rome. They also went to Budapest, Vienna, Amsterdam, Copenhagen, Dublin, Milan, Pisa, Florence, and some less well-known destinations in Switzerland and Norway. Several of the students even rented cars and took road trips!
- We had a good sized group of students who became very involved at ICF–the church to which Lindsay (who lives on site at the villa) belongs. They became involved and connected even though the services were in German!
- We experienced true German culture by attending a Red Bull soccer game and participating in the crowd chant that occurs after every goal. We had numerous chances to practice the chant because Leipzig won 8-0! We also attended an orchestra concert (the Leipzig orchestra has been a performing group for over 200 years!) and a handball match. Over the course of the semester groups of students attended concerts and/or the ballet (Nutcracker) on their own.
- At one point some students from the Oxford group came to Leipzig to visit. Our students were surprised at how tentative the visitors were because of the language difference (which they hadn’t experienced in Oxford). Until then I don’t think our students realized how much they had grown because of the difference in languages and how comfortable they had become in spite of it. Knowing they can live and thrive in a country that speaks a different language gave them more confidence as they headed out to
explore other destinations.”
In their time abroad, the Phillips made sure to build time in to go on interesting excursions to different countries and experience different culture, one of these being Greece. “Greece was amazing. It came at a great time in the semester. We had just finished our first “semester” of German and the weather was getting cooler in Germany. It was awesome to take a break from classes and spend 10 amazing warm, sunny days in Greece! We saw super cool archaeological sites like the Acropolis, ancient Corinth, the ancient Olympic stadium in Olympia, the oracle of Delphi, etc. We had very knowledgeable tour guides that helped make each of these sites interesting and meaningful. We had a free day in each destination so we were able to explore the towns, hike, go to the beach, rent a boat, and so on.”
“Whatever we did during the day, whether it was together or on our own, we regrouped for a meal together each evening. It was a good time to reconnect and share stories from the day.” Next, they adventured to Prague and integrated what they had learned to what they were seeing. “We took a four day group trip to Prague late in the semester. For this trip the students served as tour guides for the different sites we visited. They prepared their research and then delivered their information to the rest of the group as we took a walking tour around the city. At one site a couple of women from Italy were sitting on a bench nearby. As our student went through her spiel, they held up numbers on their phones, rating her presentation. It was fun to interact with other people who were seeing the same cool sites that we were. In Prague we had our family meal at a Mexican restaurant! It was fun to have some “familiar” food in a far away place!”
(Picture by Laura Phillips
As with anything, there are always cool, funny, interesting, and strange stories to tell. Halloween was no exception to for the bunch. “We planned to have a pumpkin carving activity on October 30th so that afternoon we headed to the store as a very large group to pick out pumpkins. Lindsay said there were plenty in a big box outside the store but when we arrived, there were no pumpkins. We went to two other stores (as a very large group) but no luck. We ended up having to go back to the first store and the students picked out various things, such as small cooking pumpkins, butternut squash, and in one case two cabbages! Needless to say the carvings were interesting and unique and the students did an awesome job of improvising. Halloween isn’t as big of a deal in Germany but the students wanted to trick or treat at the villa. To make this feasible, students could volunteer to be a ‘host’ or they could choose to trick-or-treat or do both or nothing. Everyone who wanted to trick-or-treat had to dress up and then the hosts spread out around the villa. Since just visiting five or six rooms and getting candy would take about 10 minutes, it became a trick-and-treat activity. There was an activity at each ‘house.’ Some of the activities included solving riddles, playing MarioKart, playing pictionary, writing and then reading a Halloween poem, and doing a TikTok. Two of the students dressed up as us!”
And it is no surprise that a few travel issues were involved:
- “On one of the early weekends, a group of girls made their hostel reservations for the wrong nights and ended up having to sleep in the common room of the hostel the first night.
- A group of guys took a camping trip in Norway. Two of the guys slept outside in hammocks and it was a bit chillier than they were prepared for.
- Coming back from a small German town by myself (with my bicycle) the train I was on split into two pieces. Only one half want back to Leipzig and I was on the wrong half. I discovered this when we arrived at a city I knew was the wrong direction from where I wanted to go. I had to get on another train back to where I started and try again!”
To end their time in Germany, there was a closing ceremony in which many of the students demonstrated their musical talents. “One of the students spoke and then at the end, four of them went up for the closing number and unexpectedly busted out with a very energetic version of ‘I Will Survive’. It caught us all off-guard but was hilarious and so awesome! The students could give you many more funny moments.”
Phillips ended with, ”It was a great semester of exploration, bonding with the group, game nights, devos, group meals, getting lost, being confused…”
-Laura Phillips + a ditto from Mark
As we come to the end of our “Why I Teach” series, we (the student workers, Katie Norris and Maddy Crockett) wanted to take a moment to appreciate the professors.
Each and every one of the professors works endlessly and dedicates their time to us and for us. We have compiled a few comments from students around COBA to give snippets of appreciation for their professors. Many professors are not mentioned-but nevertheless, they are just as appreciated.
Dr. David Perkins
“Dr. Perkins was my first accounting professor in COBA. The thought of taking an accounting class was terrifying to me, but thank the Lord for Dr. Perkins. His heart is so gentle and kind and he cares SO much. He truly wants the best for his students and that is so evident in the way he builds relationships with them.” – Presley Davis, junior management major
“I appreciate Dr. Perkins’ attention to detail when it comes to teaching and making sure the class understands what is being taught.” – Sam Onstead, freshman financial management major
Dr. Dennis Marquardt
“He has given me great advice on pursuing my career and I always loved his class. He is always motivated and excited and he is also very personal with everyone in class.” – Joseph Crockett, sophomore management major
“He always sees the best in everyone and is a great listener!” – Bryce Adams, junior financial management major
Dr. Ryan Jessup
“Dr. Jessup cares deeply about good education and teaching students to think critically. He has challenged me personally to think more intentionally about my education, career, and faith. Furthermore, he has taught me about the importance of making good decisions in business and in life. His classes are rigorous and challenging, but very rewarding. I appreciate Dr. Jessup’s desire to help students truly learn.” – Luke Stevens, senior marketing major
“I appreciate Dr. Jessup because he really cares about his students and he does a great job of keeping us engaged throughout the semester. He is willing to help his students when we ask. Dr. Jessup is a great example of a professor who teaches us about marketing as well as challenges us in our faith.” – Sloan Polvado, senior marketing major
Dr. Andy Little
“It is clearly evident that Andy cares about his students by the way he shows up and shares his knowledge with us. His class made me love learning about law! I appreciate him!” – Emily Goulet, junior accounting major
Dr. Don Pope
“I appreciate how Dr Pope creates intrigue behind business stats and engages his class in exercises to better understand the advertising and business world we live in through stats.” – Ben Fridge, sophomore financial management major
Dr. Katie Wick and Dr. Monty Lynn
“Shoutout to Dr. Wick and Dr. Lynn for making my mornings really awesome!” – Jose Rodriquez, Freshman
Kelly Jeanne Lytle (’12) is flying high these days. Graduating with a B.B.A. degree in marketing from ACU and a M.B.A. from the University of North Texas, Kelly is using her marketing talents and customer service experience to bring extraordinary customer service at the next level at her position with American Airlines as a Senior Analyst for their Premium Guest Services. Customer service runs in the family. Kelly is the daughter of former Dean and Professor of Marketing, Dr. Rick Lytle and his wife, Jeanne. Dr. Lytle is known for his expertise in the area.
After graduating from ACU, Kelly worked as a Wilberforce Intern with Grace Nelson in Washington, D.C., as an Associate Marketing Manager at Walmart in Bentonville, Arkansas, and then as a Business Development and Loyalty Program Account Manager at American Airlines in DFW. All of these experiences have helped shape her work ethic, her ideas, and her faith.
Kelly’s faith in the workplace is important to her. She says that she strives to use faith as the lens that she views all of her decisions, interactions, and the words with which she speaks. She says, “It is the hope I cling to and the rock I stand on. I know that sounds cliché, but in this environment with a politically charged climate, I have to remember who has the final say and who I am ultimately accountable to.”
Young alums often acknowledge the stark difference in their working environment vs. the environment at ACU. Kelly’s experience has been no different. “Leaving the world of ‘hugs and smiles’ at ACU is vastly different in the workplace. You begin to transition to handshakes and learning how to work without constant compliments and reassurance. However, you bring that mentality into your interactions in a professional way and learn that at the end of the day everyone has a story and is human. Give grace to those around you because you don’t know what they may be going through.”
Kelly hosts ACU AMA students
We asked her if she felt she had faced any challenges as a young female in the workplace and if so, what advice she has for other young alums who will likely experience many of the same issues. Kelly said that working with other females has been the most challenging. “I would encourage everyone to stay out of workplace drama. If they are talking to you about others, they are talking to others about you. Try to use your words to build others up, use your time at work to get your tasks done with excellence, assume the best of each other, and don’t rely too heavily on affirmation from your boss or other female leaders. Make sure and keep a healthy line between personal and professional conversation until you feel like that relationship welcomes it and is a trusted confidant.”
Kelly’s time at ACU helped shape the person that she is today. “I wouldn’t trade my time at ACU for anything. Business professors like Dr. Lytle, Dr. Pope, Dr. Phillips, Ms. Brister, and many others taught me that the marketplace is our mission field as business professionals. It is easy to think that because you aren’t a missionary, a pastor, a youth minister, etc., that you do not have a direct impact on the kingdom, but that’s wrong! We have the opportunity to be an influence to everyone we come into contact with that may not go to church. In the gospel of Matthew, we can see Jesus teaching in towns, synagogues, houses, grain fields, boats, and temple courts to name a few. All that to say, I realized at ACU that the marketplace is my mission field and to be excited about the work/people that God can touch through me! What a cool thing!”
Some of Kelly’s favorite ACU memories revolve around being a member of Sigma Theta Chi, participating in Homecoming, playing in rivalry intramural games, and pledging. When asked who her favorite ACU professor was, the answer should not surprise anyone that knows her. “I have to say Dr. Lytle was my favorite professor….I am a little biased ! I was very nervous to have my Dad as the Dean and try to impress all his friends (all my business professors), but I am so thankful I did. I want to be like my Dad when I grow up; making the work environment fun, developing strategy for hard to solve problems, being able to craft a vision for the future, and making his personal interactions count. Like my Dad, I want to leave people feeling special after they talk with me, bringing energy into the room, having an easy laughter that’s contagious, and ultimately seeking God in everything – in the good times and bad. Obviously, I could go on and on, but this man has changed me for eternity and I am so blessed to have learned from him at ACU and every day.”
Kelly advises current students to, “Listen to your professors and ask them questions. They literally have dedicated their life to teach you, so they care a lot and want to help! At ACU, it is super unique in the fact that they want to invest in you, so invite them to your intramural games, go eat at their homes, and sit with them in chapel. I would also encourage you to learn more about how to read through legal contracts and write creative briefs; ask your professors about this and they would be happy to help you. Lastly, for interviews, dress business professional and arrive early; set up a practice run with your professors or Tim Johnston or the Career Center for free coaching.”
She advises incoming freshmen to, “Have fun, buckle up, and cling to friends that seek God in public and private (they may be your best friends for life). Be thankful to whoever is paying for your education or has granted you scholarships. Get involved. Get sleep. Dig deep into Jesus Christ and the opportunities in front of you to learn about him (chapel, bible class, World’s Backyard, Meals on Wheels, etc.).”
Kelly also advises students to use at least one summer for a professional internship and one to spend time in something that creates memories, helps you grow, and that you enjoy. “I was able to work at T Bar M Summer Camps for one summer and then PFSweb for the second summer. Also, study abroad and go to Leadership Summit! I dare you. You won’t be disappointed if your heart is in the right place.”
*The comments mentioned in this blog reflect the beliefs of the interviewee and not those of the company.
Written by junior marketing and art major, Isabella Maradiaga
With over 30,000 members, the American Marketing Association (AMA) is “the essential community for marketers” that offers national conferences, events, and professional training. As marketing continues to play an integral role in the business world, the demand for a similar community has grown in educational institutions. For this reason, AMA now has 390 college chapters and 14,000 student members across North America. Students are joined in collegiate chapters by faculty and staff who share their passion to grow in their field. ACU’s College of Business Administration wishes for students to have the same opportunity to be a part of this association and has officially re-joined this professional association with our own student chapter.
Reagan Morgan (’08), Director of Marketing for PFSweb, discusses marketing and customer service with AMA members
Marketing majors have been looking for real-world experience in their field and the American Marketing Association (AMA) chapter is back on campus, looking to provide opportunities for students to learn and grow. A few years ago, this student organization was very popular for organizing events like branding workshops and working along with faculty to develop marketing plans for the annual AMA International Collegiate Conference where students traveled to join over 1,700 marketers in New Orleans. At this competition, students presented their marketing plans on a case study determined by AMA to compete with other universities. AMA also provided students with the opportunity to have hands-on experiences, participate in networking events, and meet professionals in their field. Last spring, the newly formed AMA officer team hit the ground running to launch the return of this organization. In April, a group of five students led by AMA sponsor and Enrollment & Student Development Manager, Lindsay Palmer, went on a field trip to visit companies PFSweb, LiveArea, and American Airlines. In visiting these organizations, students had the opportunity to learn about the internal procedures that lead to successful marketing decisions and to meet with ACU alumni who are currently serving marketing roles in these companies. Because of the time volunteered by our alums, our students were able to learn about different areas in their field, such as: digital channels, customer loyalty programs, global marketing, channel strategy and customer service.
AMA members meet with Kelly Lytle (’12), Senior Analyst for American Airlines Premium Guest Services
At their visit to the American Airlines office, students were briefed on all of the different loyalty and customer service programs that American Airlines offers as well as having the opportunity to visit the Admiral’s Club, where they were able to observe the importance of the smallest marketing decisions, including things like partnerships with hand soap and printer brands, and how those decisions impact the customer experience.
After such a significant networking and learning experience, AMA’s officer team is working on a plan to provide similar opportunities to all of its members. This student organization wants to encourage students from every major to consider the chance to set themselves apart in the marketplace, gain some digital marketing skills, and enjoy networking events with business professionals. AMA’s President, Kaman Turner, says, “Everyone should be a part of AMA, especially marketing majors. The vast network and real life experiences AMA provides is THE place for young professionals to grow and build their own brand; while also working with others to impact the community and make a difference right now.”
Make sure you check out the ACU student chapter for AMA this fall and start gaining some real-world experience! For questions, contact Lindsay Palmer at firstname.lastname@example.org.
We are pleased to introduce you to Daniel Garcia (’04), who will be moving to a full-time faculty role within the College of Business Administration this fall. Garcia is from Cancún, Mexico and came to ACU as an international student. He graduated with majors in management and marketing, a certificate in missions, and a minor in global studies. Soon after graduation, Garcia began working in admissions as a multicultural marketing specialist to help recruit a more diverse student body across the U.S. and internationally. He has a masters degree in intercultural communication, a certificate in conflict resolution, and is finishing his M.B.A. through COBA’s new online program. He is currently the Director of Multicultural and International Enrollment and also teaches International Business (BUSA 419) and Principles of Marketing (MKTG 320). His wife, Yukari, is from Japan and they have two little girls and a one-month-old son. Garcia and his family attend the bilingual service at University Church of Christ.
Q: What drew you to teaching?
A: I never considered teaching as a career until fairly recently. Several years ago, I was in Hong Kong on a recruiting trip and met a COBA study abroad group lead by Dr. Phil Vardiman. I was flying to Shanghai to recruit students at a university and invited Dr. Vardiman to come along, as students like to hear from faculty during the recruiting process. After watching me give a presentation to the prospective students about ACU, Dr. Vardiman started a conversation with me about teaching. Many more conversations later, I started teaching part-time for COBA last semester and am excited to move to full-time in the fall.
Q: Why do you enjoy teaching and working with college students?
A: A large part of my job in admissions and recruiting was talking up ACU and describing why it is such a unique university. One of the biggest factors that set ACU apart from other universities is our faculty. They are remarkably caring, intentional, and truly make a difference in students’ lives. After talking with Dr. Vardiman, I realized that I did not just want to talk about that difference, I wanted to make that difference. I am excited to help students learn how to hold a more global worldview. The more we learn about other cultures, the more we learn about our own and discover peace as we begin to understand each other. I believe in not just teaching content, but presenting it in new and innovative ways that emphasize a continually expanding worldview.
Q: Outside of teaching, what passions/hobbies do you have?
A: I have traveled internationally for ten years for work. Traveling is one of those professions that when people hear what you do, they assume you are just on a glorified vacation. There are also different perceptions of some places over others and the idea of glamorous travel wears off very quickly. To continuously travel for work for so long, you have to have a passion for what you do and a passion for other cultures. I love learning how those different from myself think, why they do what they do, and watching people solve the universally same problems in different ways.
Q: What is something that students might be surprised to find out about you?
A: I play on the “Sunflowers of Death” soccer team with Dr. Jessup and have a superhero alter ego, Chido Man, who represents the idea that God has given us talents to make a difference in the world.
Garcia will continue to teach International Business and Principles of Marketing as he assumes his full-time position in the fall. We are excited to see what he does in this role and to welcome him further into the COBA family.
Caleb Casas, junior management and marketing major from Houston, TX.
Over spring break, the Griggs Center and Halbert Institute partnered to send a group of students led by Dodd Roberts with Dr. Sarah Easter to Honduras. The group collaborated with Mission Lazarus to work within the communities on a service trip. Caleb Casas, a junior marketing and management major from Houston, was one of the students who went and served. Part of the trip entailed meeting with small business owners to help them with current endeavors and to develop new business ideas. Led by Dr. Sarah Easter and Erika Teilmann, a junior management major from Houston, the group of students met for several weeks before their departure to learn about the business climate of the communities they would be working amidst in Honduras. They researched the businesses, resource availability, education levels, income levels, and more. The group kept it a priority to remember that they were not the experts and that they need to trust the people that actually live and work with people in those communities, the people that understand the everyday circumstances, to determine the feasibility of an idea. The students were challenged to read Philippians 2:1-8 before going into the communities to prepare a servant heart within themselves and to learn of and how to imitate Christ’s humility.
Caleb and the other students met with locals in Namasigue and Cedeño, villages in Honduras, to help build existing businesses and develop new ideas. The people talked about how they would use their businesses to help out the community: to make it possible for everyone to have a little money to buy from one another, to send kids to school, to give to the church, to employ others, and more. In the Namasigue village, all of the businesses are tied together. If only a few people operate a business, then the rest of the village would be unable to purchase from them and would force business owners to sell to ‘coyotes,’ people from bigger cities who come to purchase products in the villages at an extremely low price. It seemed to Caleb that the people had an excellent grasp of how to operate a business in the village but desired feedback on their ideas. They taught the villagers basic accounting so that they could better run their businesses by keeping accurate records, financial statements, and balancing the cost of the business. Both the students and the villagers were able to learn a lot from each other. For example, they met with a woman who planned to sell pigs and wanted to start off with ten. The group encouraged her to start off with three and to buy three pigs every few months so that she had a cycle of product and a steady stream of income instead of trying to sell all of her pigs at the same time. The group suggested that she purchase a male and female to begin breeding so that she wouldn’t have to buy pigs to resell but the women explained that the time and money it takes to breed with the resources available to her was too great for her to ever make a profit.
The students also built latrines in the villages as a part of Mission Lazarus’ public health campaigns that aim to engage the community through health promotion and prevention and share essential health teachings with families and communities. The latrines were a tremendous step in both sanitation and privacy for families in the communities. Caleb was struck by how something as small as a latch on a bathroom door gave people basic human dignity. “In America, we don’t have to ever worry about finding a private bathroom to use no matter where we go,” said Caleb. “But the simple act of installing a two-dollar latch allowed these people to go about their business in private and gave them dignity. There was a man who had gone over eighty years without a private bathroom and I was struck by how often I take something like a toilet for granted.” Caleb was also moved by the Hondurans’ gratitude and willingness to work. “They didn’t want us to do the work for them but wanted to work alongside us,” he noted. For the families to even receive a latrine, they had to dig the hole themselves before people would come install the physical latrine. For some people, this meant digging a twelve-foot hole with nothing but a shovel and a chisel. One man chiseled through two feet of solid rock alone. Even though they had done all of this back-breaking work to lay the foundation for the latrines, when the students came to install them, the villagers worked alongside them, helping mix and lay concrete, drilling, and installing the roof. After they had finished installing one of the latrines, a man came and gave them mangoes, which was all he had to give. Caleb was amazed that the people were so grateful that they were willing to give up all that they had to say thank you to the students.
In Honduras, Caleb experienced and was impacted by was God’s purpose and design in bringing us to a specific time and place. Caleb’s grandfather was a pastor in Mexico but came to the US to start a Spanish-speaking congregation within Bammel Church in Houston. Caleb remembered hearing stories about his grandma growing up in Saltillo – no running water, an outhouse that was a mile away, playing soccer with rocks – and realized that, if it had not been for his grandfather saying “yes” to the Lord and leaving his work in Mexico, Caleb could have been in a similar situation to the people he was serving in Honduras. “I was serving what could have been my grandpa,” Caleb realized. “Maybe in three generations, like my family, those people could be in America or helping grow Honduras. You never know what impact you or God will have on people and their life trajectory.”
Another surreal moment that Caleb experienced in Honduras was meeting Luis, the preacher of the Honduran church the group was working with. Luis was born in Honduras but moved to the US and actually attended Caleb’s Bammel. Bammel Church sponsored Luis to attend the Baxter Institute, a seminary school in Guatemala. Caleb’s grandfather also taught classes at Baxter during Luis’ time there. Once Luis graduated, he had twenty-three churches where he could have served but felt a calling to go to Namasigue. Caleb was amazed at how God brought them together and connected them at this specific time and place where they were both serving together. “There were so many points in our lives where things could have happened differently,” Caleb said. “Nonetheless, God intersected our lives and that made an impact on me.”
Caleb was absolutely impacted during his time in Honduras. The opportunity to serve and work alongside the people in Namasigue and Cedeño showed him how God works in incredible and mind-blowing ways and His plan is always good. Caleb looks forward to the potential to return to Honduras soon and is even talking about going back this summer.