We’ll admit it, we are biased. We think that we have some of the greatest business and technology faculty and staff in the country. This past year they went above and beyond to pursue excellence and care for students during the challenging school year. We’re excited to announce those faculty and staff who were named as 2020-2021 COBA award winners for the Department of Management Sciences, the Department of Accounting and Finance, and the School of Information Technology and Computing.
Dr. Phil Vardiman
By student vote, the 2020-2021 Teacher of the Year for the Department of Management Sciences is Dr. Phil Vardiman. Dr. Vardiman is a beloved professor who is known for his jokes, his enthusiasm, and his care for his students. He is often seen engaging with students in his office, the classroom, or on walks around campus. Presley Davis (’21) shared, “He has continued to be my number one supporter throughout my time with COBA. He cares for his students and wants to share our successes. He’s a lovely professor and friend.”
Skylar Morris (’21) expressed his gratitude for Dr. Vardiman saying, “This man is single-handedly the reason I am happy where I’m at with my choice of major and career. He is so exciting, passionate, and happy to be teaching us. He is also the reason I am pursuing grad school because he has made me feel like I can be better. Every time I have an accomplishment, I want to tell him because he cares so much about his students and gets so genuinely excited. This man is truly the best professor I’ve had.”
Dr. Jody Jones
By student vote, the 2020-2021 Teacher of the Year for the Department of Accounting and Finance is Dr. Jody Jones, another widespread student favorite. A newer addition to the COBA faculty, he stands out for his engagement with students and his ability to simplify hard topics. Senior finance major, Jon Bennett, explained, “He makes the topics interesting and applicable to real life. He goes above and beyond for his students. He makes going to class seem fun even at 8:00 AM.” Dr. Jones shared that it is a blessing and honor to know you are appreciated by your students and peers and to know one is valued.
Rebekah Jones, a senior finance and marketing major, expressed the impact Dr. Jones has had on her. “Jody goes above and beyond to ensure his students’ success not only in college but also post-graduation. His class has offered the most real-world applicable information in my COBA experience. Additionally, the level of difficulty is at a perfect point where you are motivated to try hard and learn, but he always offers grace with grades if you show that you are willing to work hard and redo assignments. Jody has a great sense of humor which makes him very approachable and easy to talk to before or after class. I appreciate getting to know him a bit each class and learn from his experiences. So much of why I love ACU is because of the opportunities there are to get to know professors who truly care about you – Jody has exemplified that.”
Dr. Brian Burton
By student vote, the 2020-2021 SITC Teacher of the Year is Dr. Brian Burton. Senior digital entertainment technology major Camila Rodriguez shared, “Dr. Burton is an amazing mentor. He always pushes us to do our best work and encourages us to pursue our goals and ambitions.” Dr. Burton is a valuable member of the SITC team and SITC Director Dr. John Homer shares why. “Dr. Burton has led the DET program for more than a decade, mentoring and working with every student who has gone through. He is dedicated to his work and cares deeply about his students. I think this award shows that his students feel similarly about him.”
Dr. Mindy Welch
Finally, the 2020-2021 Online Teacher of the Year is Dr. Mindy Welch. As a member of the ACU Dallas online team, Mindy has been a valuable asset to her students. Dr. Jennifer Golden explained that Dr. Welch loves her ACU students. “She is patient, encouraging, helpful, and a great professor overall. She receives consistent exceptional feedback in her classes. It is a pure joy to work with her because she is always coming up with new and innovative ideas to make the online classroom engaging, challenging, and spiritually encouraging. I cannot think of a better person for our Online Teacher of the Year.”
Director of the online MBA program, Dr. Vardiman, expressed, “Mindy is a teacher who not only wants her students to learn but also succeed in life. She loves teaching!!! Mindy is willing to go the extra mile for each of her students. She is wonderful to work with and sets the bar very high in her teaching style. She shares the example of Christ in how she cares for her students.” Upon receiving the award, Dr. Welch shared, “Honestly, it means so much to me! I know that Christian higher education is an act of service in God’s Kingdom. It is about preparing the next generation to show passion and leadership. Getting an award like this is just an affirmation from God that I am where he needs me to be.”
The Dean’s Award for Research was given to Dr. Monty Lynn for his outstanding research that resulted in the publication of two books this summer. Dr. Lynn hopes his research results in helping others. “Having these books recognized with the Dean’s Award for Research is an honor and adds to the hope that these works make a contribution to scholars, practitioners, the church, and students.”
Dr. Monty Lynn
Dr. Lynn’s research and the resulting books were born from his own experiences in the classroom and his desire to teach others how to use their vocation to reach out to help a hurting world. “Several years ago, a couple of ACU business students inquired about how they might apply what they had learned in business within developing economies. Because of their inquisitiveness, we created a special topics course in the class, International Poverty and Development. The course was cataloged a couple of years later and we still offer it today. Although my training in this field was limited, I looked for learning and research opportunities. Two observations became clear along the way. One was that while many Christian congregations engaged in relief and development activities, they often did so without the benefit of international development insights. A second observation was that a wonderful history of Christian engagement in relief, development, and advocacy existed but few knew the actors or ideas that flowered through the ages.”
Dr. Lynn went on to explain how the books came to fruition. “I pursued these two questions and two books were published in summer 2021 which are the fruit of that labor. With the help of Rob Gailey (Point Loma Nazarene University) and Derran Reese (ACU), Development in Mission was released by ACU Press. It attempts to surface fresh insights in missions and development that can aid churches and individuals who engage in global poverty alleviation. The second book, Christian Compassion published by Wipf & Stock, recounts in quick procession, the thoughts and actions of Christians endeavoring to extend the love of Christ to others, from the first century to the present.”
The 2020-2021 COBA Staff Person of the Year was awarded to Professional Development Manager Steph Brown. Steph has taken the COBA professional development program to the next level with the implementation of COBA EDGE which helps prepare students for internships and jobs beginning their freshman year. She keeps business and technology students engaged and on track as they learn and grow professionally during their time in the college. Dean Brad Crisp explained why Steph is such a valuable member of the COBA team. “Steph took on two significant challenges for the college over the last year. First, she took over the Internship for Credit courses for each major, both administering the growing program and teaching the academic portion of the students’ internship course experience. Internships make a huge difference in the professional development and career placement of our students. Second, Steph partnered in the pilot of the Suitable platform, which was initially called Accelerate in the spring and will be called Compass this fall. COBA believes strongly in holistic student development, and we appreciate Steph’s contributions to not only help our students grow professionally but in all parts of their lives.”
Steph was humbled by the honor. “The award is, of course, sincerely appreciated. In all transparency, however, I have a difficult time accepting an award for myself when I have witnessed our other staff members have such a positive impact themselves. The past year has shown how every staff person in COBA has risen to the occasion and taken care of business, no pun intended. They have taken more responsibilities on top of their existing initiatives and done it with such a spirit of collegiality. I care for my colleagues and feel cared for by them. That, in itself, is better than receiving a reward.”
Dr. James Prather
The Outstanding Junior Faculty Member Award was given to SITC professor Dr. James Prather. Dr. Prather is known for engaging with students both inside and outside the classroom to help them pursue their goals. He said, “The Weathers Fellowship for Outstanding Junior Faculty is indicative of the excellent support we have here at ACU for teaching and research. I’m excited for what this award will enable me to do with my students over the next year. Many talented faculty have received this award in the past and I’m honored to be counted among their number.”
Dean Crisp added, “Drawing on his education in computer science and biblical studies, Dr. James Prather combines his passion for faith and technology in ways that inform and strengthen his teaching, scholarship, and service. He actively mentors students spiritually, inside and outside of class. James engages students in undergraduate research, supervising students as they present research at international conferences. And, he is a fun and loyal colleague. Dr. Prather shows that the future is bright for the School of Information Technology and Computing.”
Finally, the Dean’s Award for Service and Leadership was given to all of the COBA faculty and staff. Juggling what the year brought forth was not an easy task. Dr. Crisp was proud of the way the faculty and staff members showed students and their colleagues’ dedication and perseverance throughout the challenges of the pandemic.
Dr. Brad Crisp
“As I have watched COBA faculty and staff navigate a pandemic over the last year or more, I have seen our faculty and staff serving and leading in so many ways beyond their normal roles. Faculty learned new skills in online teaching, taught in classrooms scattered all across campus (while also engaging the students on Zoom), engaged in important and difficult conversations about how we can better serve our students, and all the while cared for students dealing with health challenges and other disruptions. And, our staff continued to advance their individual responsibilities while rising to unique challenges related to the pandemic, building renovations, the winter storm, and so much more. I couldn’t give the Dean’s Award for Service and Leadership to just one individual this year because all of our faculty and staff are so deserving.”
As a college, our vision is to inspire, equip and connect Christian business and technology professionals to honor God and bless the world. The past year has taught us that this vision is more than words on a page. This vision came alive in countless classrooms and offices all over this campus and inspires us to be the change we want to see. Let’s go change the world, Wildcats.
Judith Barajas (’16) knew working and living abroad was something she wanted to do eventually after she traveled to Oxford with COBA as a student in the spring of 2014. She just didn’t expect to be back in England so soon.
Barajas, a marketing major with a minor in international business, became very involved at ACU through Ko Jo Kai and the ACU chapter of the American Marketing Association. She traveled abroad again in 2016 when she led a team of 10 students on a mission trip to Honduras with Mission Lazarus as an officer for the Collegiate Entrepreneurs’ Organization.
After graduation, Barajas moved to Dallas, Texas, and accepted a job as an account manager at PFSweb, an eCommerce fulfillment provider. During her three years with the company, she worked with multiple accounts that helped her learn about different business models. As she grew professionally, she knew she wanted to expand that knowledge. So, in the summer of 2019, she took a leap of faith, quit her job and moved to Barcelona, Spain, thanks to her love of different cultures and travel.
Barajas continued her education in Barcelona, receiving her master’s in international business from EAE Business School in the summer of 2020. With the uncertainty of world markets during the pandemic, it became almost impossible to find work abroad. However, her experience with PFS in Dallas had gone so well that the company reached out to her after graduation and offered her a job in its new office in the UK. Barajas moved to London in October 2020 and is contracted to work there for three years.
While the last few years have been a roller coaster, Barajas is extremely grateful for where she is right now and looks forward to more adventures ahead, noting that “God’s timing is simply the best. It was definitely a challenge, but I had faith it was the best time of my life to make such a decision. I am extremely happy to have had a great experience and learned so much about business in other countries, not only through school but also through my classmates. My graduate school class represented 28 nationalities!”
It is not lost on Barajas that she is living in a place where she once studied as an ACU student. “The craziest thing is that after I studied abroad in Oxford, I promised myself to move back one way or another. Oxford will always be in my heart. Little did I know it would happen this soon.”
Barajas continues to stay in touch with professors like Dr. Monty Lynn and Dr. Ryan Jessup to offer ways she can help educate and mentor COBA students who hope to live out their own adventures.
Noah Brinegar, senior marketing major from Round Rock, Texas isn’t ready to say goodbye to the classroom just yet. Brinegar was recently accepted into North Carolina State University’s graduate school in Raleigh, North Carolina where he will be pursuing a Master of Science in Analytics. The experiences that Noah was able to partake in both inside and outside of the classroom have fueled his desire to pursue graduate school and apply his marketing degree to the more specific field of analytics.
One of COBA’s Strategic Initiatives in the 2022 Strategic Plan is to encourage holistic student learning and development. Noah says that the way COBA works in tandem with the classroom and professional development for students helped him to better understand concepts that were being taught and apply the knowledge he was learning. “Specifically the hands-on learning from projects within the marketing classes made me feel really confident in my ability to handle large amounts of work as well as consulting.” An integral part of preparing students is the professional development program, COBA EDGE, headed by Professional Development Manager Steph Brown. “She helped me get an internship over the summer and in this semester that gave me valuable experience and connections.” Noah expressed his appreciation for the ways that Brown encouraged him to discover his values in order to create purpose statements and helped him build his resume for graduate school applications.
Another holistic student development experience for Noah was being a part of the Griggs Center for Entrepreneurship and Philanthropy as a participant of the Fellows program. “I gained a passion for entrepreneurship and doing it in a way that redeems the wrongs of this world.” Noah says that the Fellows program grew him in many ways throughout his time here. “I had my eyes opened to many different perspectives from students and leaders of different races, backgrounds, and convictions that challenged me to open my mind and humble myself before others.” More than the programs that Noah was involved in, he also looks back on how ACU became the keystone community that pushed him to achieve personal and professional goals.
As every entering college student makes the transition into their university, there is always the initial challenge of finding community and understanding your purpose within that community. Noah told us that when he found his place within the ACU body, it quickly became his favorite part of his college experience saying, “It is truly a blessing to be a part of.” One of the memories he will take with him is of Dr. Ryan Jessup’s “Cheese Day”, held in his Data Mining class. Data Mining is a very challenging upper-level marketing course and “Cheese Day” is a learning-centered celebration day looked forward to all semester by Jessup’s students. One might even define the day as an “experiential learning” opportunity as Jessup allows students to work on their final projects in class so they can ask any last questions, while at the same time tasting different cheeses and filling out a form that collects opinionated data on the different qualities of the cheeses. Jessup always brings it back to analytics… as he students can attest.
Noah will take a part of ACU with him when he heads to North Carolina and advises students who are considering attending graduate school to look for a place that will help them continue to grow and develop. “When seeking grad schools, look for the programs that fit you the best (classes offered or jobs that often come from that specific program according to your goals), then tailor your preparation and application to their desires instead of trying to do everything and spreading yourself too thin.“ Congratulations to Noah as he prepares to graduate from ACU and on his acceptance to North Carolina State University. We can’t wait to see how he uses his talent to honor God and bless the world.
Karson Tutt, senior management major from Tuscola, Texas is a busy young entrepreneur. In addition to finishing her college courses, she is president of the Founders Club (part of the Griggs Center for Entrepreneurship and Philanthropy) and the owner of Karson’s, a jewelry and clothing boutique in downtown Abilene. Tutt began her business making jewelry that she sold online and to friends. In 2020, that small business expanded into a storefront with seven employees. Karson quickly experienced success in her new venture and saw an opportunity to start a new project that not only helped her own business but also helped other budding entrepreneurs. The Commons is a space connected to Karson’s that allows small businesses to set up a retail shop and have a chance to grow without the long-term contract and overhead fees normally associated with owning your own business or renting a space. The Commons features nine small businesses, two of which are run by current ACU students. Karson said that she was inspired to open this space because of a kindness that she was given when she was just starting out. “When I was in high school, my friend’s grandma let me do something similar in the front of her furniture consignment shop. She tracked all of my sales and checked everyone out, but I managed the inventory and advertising.” Having been inspired by Karson’s own experiences, she hopes the venture will benefit the vendors in many ways. “I am hoping it not only helps them make more sales but also gives them more exposure to customers who may not have known who they were before coming to The Commons. Between those 9 businesses and myself, we are encouraging tons of people from all different demographics to come to one place to shop.“
Being a highly involved ACU student and owner of two businesses, one might think that Tutt has her plate full managing both Karson’s and The commons but she says it’s gone well thus far. “It has been surprisingly smooth! There are a few things I wish I would’ve done before we opened (ex. signage outside, more social media content, etc.), but I can still get it done! All of the vendors have been so nice and are doing a great job with their booths.“
Karson received funding through the Griggs Center for Entrepreneurship and Philanthropy when she won the Springboard Student Venture Competition in 2020. She credits COBA and the Griggs Center in helping her throughout her entrepreneurial journey saying, “They have given me an amazing community of like-minded business people. I love leaning into that community and I know even after I graduate that my friends and professors will be people who I can reach out to if I ever need it. I also won a pitch competition in April that helped fund my store. Getting that money helped me solidify my decision to open the store in the first place.“
Hearing about Karson’s vision for The Commons made us curious about what this opportunity is like for the ACU students who are able to participate in this new concept so we asked them a few questions to learn more about their experience.
Melissa Huffines is a junior youth and family ministry major from Abilene, Texas. Her business, Sideline Social Club, primarily provides fashionable purple and white game day clothing. She was inspired to start her business when talking with a former manager about her future dreams. That manager was able to help her start Sideline Social Club. One of Melissa’s biggest goals in being a part of The Commons is to learn how to manage a storefront as a college student. Melissa has already learned one lesson from the experience in determining which products sell the best and which products shouldn’t make the cut. She said, “It helped me see how beneficial a storefront is!”
Maddie Rogers, a sophomore graphic design major from Abilene, Texas runs a business called Oh So Sunny that sells products consisting mainly of stickers and apparel. “I design and create products that send a message of joy, sunshine, and hope.” Maddie started her business in high school when she made a sticker to commemorate her acceptance into ACU. The “Scratch ‘Em Cats” sticker spiked her interest and led Maddie to design new creations. Rogers has learned a lot from being a part of The Commons. “I’ve learned how important it is to network and put yourself out there in order to succeed. Being at The Commons has also helped me meet so many other small business owners in Abilene and helped me find a support system through the many trials that come with this crazy endeavor!” The space has given Maddie the chance to help her business grow. “This opportunity has helped me reach new customers I wouldn’t have had access to otherwise! It also helped me see what the experience would be like to own my own store if I ever wanted to. Karson has really utilized her talent and taught me what hard work looks like. I truly don’t know how she does it!”
COBA seeks to inspire, equip and connect Christian business and technology professionals to honor God and bless the world. Karson Tutt is living out that vision and helping her fellow entrepreneurs along the way before she’s even walked the stage at graduation. If you’d like to learn more about opportunities for students like Karson through the Griggs Center for Entrepreneurship and Philanthropy, click here.
Accomplishing their goal to add a new venture this semester, Wildcat Ventures acquired Right Hand Media (RHM), making it their sixth student-run business on campus. President of Wildcat Ventures, Riley Simpson, originally founded Right Hand Media as a freelance videographer. However, seeing that it would thrive in the market Wildcat Ventures caters to, the team made the decision to bring the business on board, hiring Tres Cox as the CEO.
Tres is a marketing and management major from Lewisville, TX. Working alongside Tres is account manager Bekah Penton, content creator David Mitchell, creative designer Ashley Lang, videographers/editors Emily Shafer and Tavian Miles, and videographer and web designer Matthew Jungling.
Tres sees RHM as helping to fill a communication gap on campus. “In this season, everyone is looking for an effective way to connect with their audience, and visual media is one the best ways to do that. Our services help our clients make an impression and make connections.” RHM specifically works in video production, digital marketing, photography, and design.
CEO, Tres Cox
Cox said that their customer base is varied. “Our services are businesses and organizations who want to present themselves and express their message with quality content. At Right Hand Media, we encourage our partners to play their best hand.”
RHM has worked on many projects over the semester that encapsulates the mission behind that statement. Every project has elegant evidence to show for the team’s workmanship. The company has been working closely with Dr. Dennis Marquardt and Nick Gonzales from the Lytle Center to produce the Leadership Link podcast. Nick is a fan of the work of RHM, saying, “What is unique about Right Hand Media is that they are an organization that is very easy to work with. Their adaptability is a trait that no one should take for granted. They have worked with the Lytle Center for multiple episodes and each time we pitch a new idea or have second thoughts on something they are quick to go with the flow, brainstorm, and even build upon ideas.” Gonzales noted that working with RHM means “working with excellence” and gives high praise to the team’s professionalism and collegiality.
RHM filming Mary Gregory’s Class
Another great testimony about what RHM is helping clients accomplish is the growth of painter Mary Gregory’s online painting class, Egg, Feather, Nest. Cox detailed how RHM has worked to help Gregory market her talents. “Our team films and produces the video lessons that go into her courses, creating graphics and promotional content, and managing the digital marketing strategy for the company’s online presence. It’s been an incredible journey, taking Mary from teaching only small workshops when she had the time to now teaching hundreds of students online.”
Account Manager, Bekah Penton
Not only have these client accounts created experiential learning opportunities for RHM student employees, but the students are also building on their strengths and gaining valuable experience for their future careers. Bekah Penton said, “Working at Right Hand Media has been different than any other position I have held before, but I have learned something new every day. While I have done freelance social media management before, this position at RHM has allowed me to take more of a leadership role on a team instead of independent work. It has also allowed me to continually grow in my knowledge of digital marketing such as social media, email, and content creation.”
Creative Designer, Ashley Lang
Ashley Lang told us that she loves her team because “Our people are diverse and incredibly creative in unique ways. Everyone has something different to bring to the table, and we get to utilize those strengths to create killer projects that cater to the needs of our clients. Each of us is heavily involved in things outside of RHM, and I think that reflects the potential for leadership and the amount of talent that exists within our team. These are people that come willing to learn and try new things together, and I couldn’t be more excited about it!”
Inspiring and equipping students is part of the vision of the College of Business – to connect business and technology professionals to honor God and bless the world. The creative spark that the Right Hand Media team shows through their work to help others shine while continuing to learn and excel at their professional skills is something that COBA aspires to instill in all of its students. To follow RHM’s team on their Instagram page click HERE.
Wildcat Ventures Team
Wildcat Ventures (WV), part of the Griggs Center for Entrepreneurship and Philanthropy, is a student organization that hosts six student-run businesses. Each business has its own student CEO and set of employees. WV includes the Crossing Cafe (located in the Mabee Business Building), Aperture Research Group, Purple Collar Tees, Wildcat Software, Purple Outfitters, and Right Hand Media.
Junior marketing and management major, Camyrn Eason, and junior marketing major, Ale Ceniceros, are serving as the vice presidents of Wildcat Ventures this year. They hope to see their CEOs grow, learn, and overcome the extra challenges that this year brings. We asked both of the VPs, as well as the president of WV, junior management major, Riley Simpson, to share some of their expectations for this year and the challenges that COVID-19 is bringing to the student-run ventures.
What are your expectations this year for Wildcat Ventures?
WV President: Riley Simpson
Riley: “Wildcat Ventures is a club of the most entrepreneurial, problem-solving, ‘figure it out’ students on campus. We opened this year with an almost completely new team of executives and CEOs. I was hired the week that school went online (last spring) because of COVID, and our whole club is facing unprecedented challenges. Things started with a sense of what in the world are we going to do? But I am incredibly thankful for two vice-presidents and 5 CEOs who have rolled up their sleeves and dove into creative problem-solving. I’ve seen a lot of hard work in the face of adversity. We are approaching this year as a year of unique opportunity rather than a year where everything falls apart. I’m looking forward to a year of innovative solutions alongside an exceptional team.”
Camryn: “I definitely think this year will be a big challenge and learning opportunity for everyone involved. I’m excited to watch our CEOs adapt and use creativity to solve problems.”
Ale: “I hope to just see learning. I think a big part of WV is learning from mistakes and hardships that come along. Learning to work through these with the people in your company is important. I believe that this is what will help us be better leaders and business professionals.”
WV Vice President: Ale Ceniceros
What changes do you see being made this year?
Riley: “In the past the CEOs of WV have operated in more independent ways, focusing on their companies without much connection to one another. This year we want everyone in WV to feel like they are a part of something bigger than themselves. We’re out to bring positive change to ACU and develop leaders that will carry the Kingdom into the business world. You can’t do that alone and this year we want to create a thriving collaborative community. We are also honing in on creating sustainable systems that will outlast this year’s team. With student organizations, the turnover rate is so high. This year we want to create club-wide systems that will keep the momentum going even when we are gone.”
Camryn: “I hope to see better systems put in place for WV this year and easier transitions. As an executive team, we are working super hard to reform the systems to make them more simple and eliminate a lot of communication gaps. We also want to focus on the transition process from year to year so that when a new executive team and new CEOs are put into place, they will have an easier time transitioning. Of course, I would also love to see Wildcat Ventures turn over a bigger profit than previous years.”
Ale: “I think a big change this year is collaboration. The executive team is hoping to create a culture where WV is all one entity instead of 5 small companies with different systems, ideas, and beliefs.”
WV Vice President: Camryn Eason
How do you think COVID-19 will impact the businesses this year?
Riley: “COVID-19 changes the landscape that WV operates in. We are running a cafe without much seating, selling shirts when there are no events and doing marketing research for a constantly shifting market. The pandemic is forcing us to be creative, and it is also forging our leaders. I know we can have an incredibly successful year. When the pandemic pushes us to the limits we just have to push back.”
Camryn: “COVID-19 will definitely have a big impact on all of our business this year. With department budget cuts, some of our project-based companies could see less business, but I am confident in our CEO’s abilities to overcome this problem. There will also be several changes made in the Crossing Cafe to follow CDC and university guidelines.”
Ale: “COVID-19 has already impacted our businesses a lot. Some of them have been taken online, others are thinking of ways to stay open in person. This is where creativity and an entrepreneurial mindset will be helpful. It will be so fun to see what the CEOs come up with.”
While the president and vice-presidents of Wildcat Ventures oversee the entire operation, it is up to each individual CEO to manage their specific business. We interviewed two of the CEO’s, Ben Fridge and Maddy Crockett, to ask them what they anticipate the new year to bring. Ben is a junior management and marketing major and is the CEO of Aperture Research Group (ARG), a market research and analytics firm. Maddy is a junior management and accounting major and is the CEO of Purple Collar Tees, a custom apparel screen printing company specializing in t-shirt design.
Why did you apply to be a CEO?
Ben: “The WV President painted a vision of a club I wanted to be a part of. The opportunities we can provide the Wildcat and greater Abilene community is immense and exciting to be stepping into before I leave school.”
Maddy: “Wildcat Ventures drew my attention with the hands-on opportunity they provide to students. The leadership this year is top-notch, and I’m excited to be working with a team of like-minded people who will push me to be better.”
ARG CEO: Ben Fridge
What is your plan going into your business?
Ben: “I want to streamline systems within ARG and grow our clientele this semester. Transition is a big part of student-run organizations that operate on a semester to semester basis, and I was blessed to be handed this company in great shape with exciting things on the horizon. For that reason, I want to be able to truly leave ARG better than I found it!”
Maddy: “My plan is to be persistent, be excellent, and be collaborative. My business is largely sales-driven, so communication with my team and our customers is key. Being excellent in customer service is our top value proposition, and we get countless opportunities for that throughout the year. Finally, collaboration with my team is a great way to create ideas and teamwork.”
What challenges do you anticipate?
Ben: “I think the word ’streamlining’ can be hard to quantify and easy to boast about. If we truly want to maximize efficiency and simplify processes, we will need to be honest about what is truly serving our systems and what is ‘fluff’ that has no bearing whether it is cut or kept.”
Maddy: “I think the most challenging part of this position is the fact that we are all students, with several other commitments outside of Wildcat Ventures. The greatest aspect of change in my plan will be challenged in staying on task and of course, specifically when life outside of work gets crazy.”
What changes would you like to make?
Ben: “I want to greatly expand our portfolio of clients on ACU’s campus using referrals and my analyst’s network of connections. I believe there is a great need for more organizations to be data-driven (especially on ACU’s campus), so reaching further in our circles would reveal deficiencies to these groups. Also, with a broader range of projects behind us, ARG can focus on more involved ideas in future years.”
Maddy: “I want our image on campus to be as a business that goes above and beyond with top-notch products. I’d like for our team to be unified in the way we sell to customers and be persistent in the way we communicate.”
PCT CEO: Maddy Crockett
How has COVID-19 impacted the way you are operating?
Ben: “Beyond Zoom interactions with the employees hired, ARG can function in an online world more easily than many of the other companies. One of the exciting changes within our changed world is the potential for organizations needing data and insights about the way people are consuming and participating in commerce today. Market research opens the door to understanding how culture has shifted and how businesses or groups need to shift to retain individuals and thrive in this season.”
What does your business specialize in?
Ben: “Market research and data analytics regarding the success of events or programs has been a major focus in past years. Reviewing collected responses to satisfaction surveys or creating focus groups to determine how well an organization is performing at a point in time is an area that ARG has mastered.”
Maddy: “My business specializes in custom apparel and merchandise products for individuals and organizations around Abilene. We partner with people who have a design idea, and we help initiate and finish the process of bringing that design idea to life.”
Why should groups/students on campus use your business?
Ben: “The unique insights we provide have made waves in the decision-making process of all our clients. The value of having data and research behind initiatives deeply matters in an era that craves certainty and evidence. ARG strives to create the most value for whatever your business, organization, or campaign is driving.”
Maddy: “PCT serves the ACU community by providing top-notch products at a competitive price. Not only do we walk with you step-by-step through the creation process, but we also deliver your items directly to you – you never have to leave campus! If you can create it, we can make it a reality.”
WV president, Riley Simpson, knows the plan going forward this year may likely change but feels that the organization is ready to adapt and grow. “We are currently working on launching two new companies this year. I know we can do it, but we have to have the right people in place. We need to find the people who see things differently, who aren’t afraid to fail, and who won’t quit when they get knocked down. We are in the business of developing resilient leaders who are crazy enough to think they will change the world. We know we will. If you’re one of those people, find me and let’s make it happen.”
We hope that this will encourage you to think of the services that Wildcat Ventures offers the next time you need a cup of coffee, a t-shirt made, or help to form a strong strategy for your organization. You can read more about each of the businesses by clicking here. If you are interested in becoming a part of Wildcat Ventures, fill out this form or check out their website.