Kelly Jeanne Lytle (’12) is flying high these days. Graduating with a B.B.A. degree in marketing from ACU and a M.B.A. from the University of North Texas, Kelly is using her marketing talents and customer service experience to bring extraordinary customer service at the next level at her position with American Airlines as a Senior Analyst for their Premium Guest Services. Customer service runs in the family. Kelly is the daughter of former Dean and Professor of Marketing, Dr. Rick Lytle and his wife, Jeanne. Dr. Lytle is known for his expertise in the area.
After graduating from ACU, Kelly worked as a Wilberforce Intern with Grace Nelson in Washington, D.C., as an Associate Marketing Manager at Walmart in Bentonville, Arkansas, and then as a Business Development and Loyalty Program Account Manager at American Airlines in DFW. All of these experiences have helped shape her work ethic, her ideas, and her faith.
Kelly’s faith in the workplace is important to her. She says that she strives to use faith as the lens that she views all of her decisions, interactions, and the words with which she speaks. She says, “It is the hope I cling to and the rock I stand on. I know that sounds cliché, but in this environment with a politically charged climate, I have to remember who has the final say and who I am ultimately accountable to.”
Young alums often acknowledge the stark difference in their working environment vs. the environment at ACU. Kelly’s experience has been no different. “Leaving the world of ‘hugs and smiles’ at ACU is vastly different in the workplace. You begin to transition to handshakes and learning how to work without constant compliments and reassurance. However, you bring that mentality into your interactions in a professional way and learn that at the end of the day everyone has a story and is human. Give grace to those around you because you don’t know what they may be going through.”
Kelly hosts ACU AMA students
We asked her if she felt she had faced any challenges as a young female in the workplace and if so, what advice she has for other young alums who will likely experience many of the same issues. Kelly said that working with other females has been the most challenging. “I would encourage everyone to stay out of workplace drama. If they are talking to you about others, they are talking to others about you. Try to use your words to build others up, use your time at work to get your tasks done with excellence, assume the best of each other, and don’t rely too heavily on affirmation from your boss or other female leaders. Make sure and keep a healthy line between personal and professional conversation until you feel like that relationship welcomes it and is a trusted confidant.”
Kelly’s time at ACU helped shape the person that she is today. “I wouldn’t trade my time at ACU for anything. Business professors like Dr. Lytle, Dr. Pope, Dr. Phillips, Ms. Brister, and many others taught me that the marketplace is our mission field as business professionals. It is easy to think that because you aren’t a missionary, a pastor, a youth minister, etc., that you do not have a direct impact on the kingdom, but that’s wrong! We have the opportunity to be an influence to everyone we come into contact with that may not go to church. In the gospel of Matthew, we can see Jesus teaching in towns, synagogues, houses, grain fields, boats, and temple courts to name a few. All that to say, I realized at ACU that the marketplace is my mission field and to be excited about the work/people that God can touch through me! What a cool thing!”
Some of Kelly’s favorite ACU memories revolve around being a member of Sigma Theta Chi, participating in Homecoming, playing in rivalry intramural games, and pledging. When asked who her favorite ACU professor was, the answer should not surprise anyone that knows her. “I have to say Dr. Lytle was my favorite professor….I am a little biased ! I was very nervous to have my Dad as the Dean and try to impress all his friends (all my business professors), but I am so thankful I did. I want to be like my Dad when I grow up; making the work environment fun, developing strategy for hard to solve problems, being able to craft a vision for the future, and making his personal interactions count. Like my Dad, I want to leave people feeling special after they talk with me, bringing energy into the room, having an easy laughter that’s contagious, and ultimately seeking God in everything – in the good times and bad. Obviously, I could go on and on, but this man has changed me for eternity and I am so blessed to have learned from him at ACU and every day.”
Kelly advises current students to, “Listen to your professors and ask them questions. They literally have dedicated their life to teach you, so they care a lot and want to help! At ACU, it is super unique in the fact that they want to invest in you, so invite them to your intramural games, go eat at their homes, and sit with them in chapel. I would also encourage you to learn more about how to read through legal contracts and write creative briefs; ask your professors about this and they would be happy to help you. Lastly, for interviews, dress business professional and arrive early; set up a practice run with your professors or Tim Johnston or the Career Center for free coaching.”
She advises incoming freshmen to, “Have fun, buckle up, and cling to friends that seek God in public and private (they may be your best friends for life). Be thankful to whoever is paying for your education or has granted you scholarships. Get involved. Get sleep. Dig deep into Jesus Christ and the opportunities in front of you to learn about him (chapel, bible class, World’s Backyard, Meals on Wheels, etc.).”
Kelly also advises students to use at least one summer for a professional internship and one to spend time in something that creates memories, helps you grow, and that you enjoy. “I was able to work at T Bar M Summer Camps for one summer and then PFSweb for the second summer. Also, study abroad and go to Leadership Summit! I dare you. You won’t be disappointed if your heart is in the right place.”
*The comments mentioned in this blog reflect the beliefs of the interviewee and not those of the company.
Written by junior marketing and art major, Isabella Maradiaga
With over 30,000 members, the American Marketing Association (AMA) is “the essential community for marketers” that offers national conferences, events, and professional training. As marketing continues to play an integral role in the business world, the demand for a similar community has grown in educational institutions. For this reason, AMA now has 390 college chapters and 14,000 student members across North America. Students are joined in collegiate chapters by faculty and staff who share their passion to grow in their field. ACU’s College of Business Administration wishes for students to have the same opportunity to be a part of this association and has officially re-joined this professional association with our own student chapter.
Reagan Morgan (’08), Director of Marketing for PFSweb, discusses marketing and customer service with AMA members
Marketing majors have been looking for real-world experience in their field and the American Marketing Association (AMA) chapter is back on campus, looking to provide opportunities for students to learn and grow. A few years ago, this student organization was very popular for organizing events like branding workshops and working along with faculty to develop marketing plans for the annual AMA International Collegiate Conference where students traveled to join over 1,700 marketers in New Orleans. At this competition, students presented their marketing plans on a case study determined by AMA to compete with other universities. AMA also provided students with the opportunity to have hands-on experiences, participate in networking events, and meet professionals in their field. Last spring, the newly formed AMA officer team hit the ground running to launch the return of this organization. In April, a group of five students led by AMA sponsor and Enrollment & Student Development Manager, Lindsay Palmer, went on a field trip to visit companies PFSweb, LiveArea, and American Airlines. In visiting these organizations, students had the opportunity to learn about the internal procedures that lead to successful marketing decisions and to meet with ACU alumni who are currently serving marketing roles in these companies. Because of the time volunteered by our alums, our students were able to learn about different areas in their field, such as: digital channels, customer loyalty programs, global marketing, channel strategy and customer service.
AMA members meet with Kelly Lytle (’12), Senior Analyst for American Airlines Premium Guest Services
At their visit to the American Airlines office, students were briefed on all of the different loyalty and customer service programs that American Airlines offers as well as having the opportunity to visit the Admiral’s Club, where they were able to observe the importance of the smallest marketing decisions, including things like partnerships with hand soap and printer brands, and how those decisions impact the customer experience.
After such a significant networking and learning experience, AMA’s officer team is working on a plan to provide similar opportunities to all of its members. This student organization wants to encourage students from every major to consider the chance to set themselves apart in the marketplace, gain some digital marketing skills, and enjoy networking events with business professionals. AMA’s President, Kaman Turner, says, “Everyone should be a part of AMA, especially marketing majors. The vast network and real life experiences AMA provides is THE place for young professionals to grow and build their own brand; while also working with others to impact the community and make a difference right now.”
Make sure you check out the ACU student chapter for AMA this fall and start gaining some real-world experience! For questions, contact Lindsay Palmer at email@example.com.
We are pleased to introduce you to Daniel Garcia (’04), who will be moving to a full-time faculty role within the College of Business Administration this fall. Garcia is from Cancún, Mexico and came to ACU as an international student. He graduated with majors in management and marketing, a certificate in missions, and a minor in global studies. Soon after graduation, Garcia began working in admissions as a multicultural marketing specialist to help recruit a more diverse student body across the U.S. and internationally. He has a masters degree in intercultural communication, a certificate in conflict resolution, and is finishing his M.B.A. through COBA’s new online program. He is currently the Director of Multicultural and International Enrollment and also teaches International Business (BUSA 419) and Principles of Marketing (MKTG 320). His wife, Yukari, is from Japan and they have two little girls and a one-month-old son. Garcia and his family attend the bilingual service at University Church of Christ.
Q: What drew you to teaching?
A: I never considered teaching as a career until fairly recently. Several years ago, I was in Hong Kong on a recruiting trip and met a COBA study abroad group lead by Dr. Phil Vardiman. I was flying to Shanghai to recruit students at a university and invited Dr. Vardiman to come along, as students like to hear from faculty during the recruiting process. After watching me give a presentation to the prospective students about ACU, Dr. Vardiman started a conversation with me about teaching. Many more conversations later, I started teaching part-time for COBA last semester and am excited to move to full-time in the fall.
Q: Why do you enjoy teaching and working with college students?
A: A large part of my job in admissions and recruiting was talking up ACU and describing why it is such a unique university. One of the biggest factors that set ACU apart from other universities is our faculty. They are remarkably caring, intentional, and truly make a difference in students’ lives. After talking with Dr. Vardiman, I realized that I did not just want to talk about that difference, I wanted to make that difference. I am excited to help students learn how to hold a more global worldview. The more we learn about other cultures, the more we learn about our own and discover peace as we begin to understand each other. I believe in not just teaching content, but presenting it in new and innovative ways that emphasize a continually expanding worldview.
Q: Outside of teaching, what passions/hobbies do you have?
A: I have traveled internationally for ten years for work. Traveling is one of those professions that when people hear what you do, they assume you are just on a glorified vacation. There are also different perceptions of some places over others and the idea of glamorous travel wears off very quickly. To continuously travel for work for so long, you have to have a passion for what you do and a passion for other cultures. I love learning how those different from myself think, why they do what they do, and watching people solve the universally same problems in different ways.
Q: What is something that students might be surprised to find out about you?
A: I play on the “Sunflowers of Death” soccer team with Dr. Jessup and have a superhero alter ego, Chido Man, who represents the idea that God has given us talents to make a difference in the world.
Garcia will continue to teach International Business and Principles of Marketing as he assumes his full-time position in the fall. We are excited to see what he does in this role and to welcome him further into the COBA family.
Caleb Casas, junior management and marketing major from Houston, TX.
Over spring break, the Griggs Center and Halbert Institute partnered to send a group of students led by Dodd Roberts with Dr. Sarah Easter to Honduras. The group collaborated with Mission Lazarus to work within the communities on a service trip. Caleb Casas, a junior marketing and management major from Houston, was one of the students who went and served. Part of the trip entailed meeting with small business owners to help them with current endeavors and to develop new business ideas. Led by Dr. Sarah Easter and Erika Teilmann, a junior management major from Houston, the group of students met for several weeks before their departure to learn about the business climate of the communities they would be working amidst in Honduras. They researched the businesses, resource availability, education levels, income levels, and more. The group kept it a priority to remember that they were not the experts and that they need to trust the people that actually live and work with people in those communities, the people that understand the everyday circumstances, to determine the feasibility of an idea. The students were challenged to read Philippians 2:1-8 before going into the communities to prepare a servant heart within themselves and to learn of and how to imitate Christ’s humility.
Caleb and the other students met with locals in Namasigue and Cedeño, villages in Honduras, to help build existing businesses and develop new ideas. The people talked about how they would use their businesses to help out the community: to make it possible for everyone to have a little money to buy from one another, to send kids to school, to give to the church, to employ others, and more. In the Namasigue village, all of the businesses are tied together. If only a few people operate a business, then the rest of the village would be unable to purchase from them and would force business owners to sell to ‘coyotes,’ people from bigger cities who come to purchase products in the villages at an extremely low price. It seemed to Caleb that the people had an excellent grasp of how to operate a business in the village but desired feedback on their ideas. They taught the villagers basic accounting so that they could better run their businesses by keeping accurate records, financial statements, and balancing the cost of the business. Both the students and the villagers were able to learn a lot from each other. For example, they met with a woman who planned to sell pigs and wanted to start off with ten. The group encouraged her to start off with three and to buy three pigs every few months so that she had a cycle of product and a steady stream of income instead of trying to sell all of her pigs at the same time. The group suggested that she purchase a male and female to begin breeding so that she wouldn’t have to buy pigs to resell but the women explained that the time and money it takes to breed with the resources available to her was too great for her to ever make a profit.
The students also built latrines in the villages as a part of Mission Lazarus’ public health campaigns that aim to engage the community through health promotion and prevention and share essential health teachings with families and communities. The latrines were a tremendous step in both sanitation and privacy for families in the communities. Caleb was struck by how something as small as a latch on a bathroom door gave people basic human dignity. “In America, we don’t have to ever worry about finding a private bathroom to use no matter where we go,” said Caleb. “But the simple act of installing a two-dollar latch allowed these people to go about their business in private and gave them dignity. There was a man who had gone over eighty years without a private bathroom and I was struck by how often I take something like a toilet for granted.” Caleb was also moved by the Hondurans’ gratitude and willingness to work. “They didn’t want us to do the work for them but wanted to work alongside us,” he noted. For the families to even receive a latrine, they had to dig the hole themselves before people would come install the physical latrine. For some people, this meant digging a twelve-foot hole with nothing but a shovel and a chisel. One man chiseled through two feet of solid rock alone. Even though they had done all of this back-breaking work to lay the foundation for the latrines, when the students came to install them, the villagers worked alongside them, helping mix and lay concrete, drilling, and installing the roof. After they had finished installing one of the latrines, a man came and gave them mangoes, which was all he had to give. Caleb was amazed that the people were so grateful that they were willing to give up all that they had to say thank you to the students.
In Honduras, Caleb experienced and was impacted by was God’s purpose and design in bringing us to a specific time and place. Caleb’s grandfather was a pastor in Mexico but came to the US to start a Spanish-speaking congregation within Bammel Church in Houston. Caleb remembered hearing stories about his grandma growing up in Saltillo – no running water, an outhouse that was a mile away, playing soccer with rocks – and realized that, if it had not been for his grandfather saying “yes” to the Lord and leaving his work in Mexico, Caleb could have been in a similar situation to the people he was serving in Honduras. “I was serving what could have been my grandpa,” Caleb realized. “Maybe in three generations, like my family, those people could be in America or helping grow Honduras. You never know what impact you or God will have on people and their life trajectory.”
Another surreal moment that Caleb experienced in Honduras was meeting Luis, the preacher of the Honduran church the group was working with. Luis was born in Honduras but moved to the US and actually attended Caleb’s Bammel. Bammel Church sponsored Luis to attend the Baxter Institute, a seminary school in Guatemala. Caleb’s grandfather also taught classes at Baxter during Luis’ time there. Once Luis graduated, he had twenty-three churches where he could have served but felt a calling to go to Namasigue. Caleb was amazed at how God brought them together and connected them at this specific time and place where they were both serving together. “There were so many points in our lives where things could have happened differently,” Caleb said. “Nonetheless, God intersected our lives and that made an impact on me.”
Caleb was absolutely impacted during his time in Honduras. The opportunity to serve and work alongside the people in Namasigue and Cedeño showed him how God works in incredible and mind-blowing ways and His plan is always good. Caleb looks forward to the potential to return to Honduras soon and is even talking about going back this summer.
Kate Hegi, senior, has had the amazing opportunity to intern in Denver working on the marketing side of the music industry with Denver Arts and Venues.
Kate Hegi is a senior marketing student from Fort Worth, TX. This summer Kate is interning with Denver Arts and Venues, specifically working with Red Rocks Amphitheatre.
Q: What have you done in your internship as of yet?
A: I mainly work with the sponsorship aspect of the venue. I help our sponsors activate with the concerts or events each night. So far, I have gotten to work with Coca-Cola, Chipotle, Clifbar, and many more sponsors. I also work on the ticketing process for the venues, sponsorship contracts, social media strategies and contests, and overall marketing plans for the summer.
Q: What has been your favorite part?
A: My favorite part is so hard to pick! Every time I work a concert, I say “okay, tonight is my favorite night.” Red Rocks is such a beautiful place. Being able to be outside and to bask in God’s creation almost every night is not a bad gig, to say the least.
Q: How do you see this experience aiding you in the future?
A: This experience has helped me in so many different ways. First and foremost, this job has really taught me more about sponsors, marketing, social media, and business contract law. Learning about these has been so beneficial. It has exposed me to different types of people and how to work with those types, whether that is based on age, experience, or personality.
Q: What has grown you as an individual the most in this internship?
A: Personally, the experience that has shaped me the most is simply living in a new state by myself. To be in a new place all by yourself can be intimidating and I would be lying if I said it was not hard at times. But overall it has been such a good way to really find myself and learn how to live in the real world. It’s been great!
Q: Do you have any tips for others?
A: Apply everywhere, no matter if you think it is too ‘far fetched’ or not! I never would have thought in a million years that I would actually get this internship, yet here I am, five weeks into it. Challenge yourself and I promise it will be worth it!
Our student spotlight this week is on Katherine Howell, a junior marketing major interning with a Financial Institution.
Katherine Howell is a junior marketing major from San Antonio, TX. This summer she has the opportunity to intern at a Financial Institution* and wanted to share about what she does and what she has learned so far.
Q: What have you done in your internship as of yet?
A: I am an IBM Marketing Operations intern for a Financial Institution. I have been learning the different marketing processes for each line of business (LOB; a general term describing the products or services offered by a business) at the Financial Institution. Soon, I will be helping IBM transition into new marketing roles for the Financial Institution
Q: What has been your favorite part?
A: My favorite part of working with the Financial Institution is learning the alliance LOB, which promotes the well-being of member households and provides support by leveraging relationships that provide value-added member solutions. I have also liked to see how the Financial Institution brands and markets with other companies.
Q: How do you see this experience aiding you in the future? What has grown you the most?
A: I have had to learn patience. It requires time to get used to how a company operates.
Q: What has been the most interesting aspect of your experience with this company?
A: It is interesting to me how the Financial Institution takes brand management very seriously. They have even outlined what the company would be like if it were a person!
*The name of the company at which Howell is interning has been removed due to client confidentiality agreements.