Judith Barajas (’16) Lives Out International Dream

Judith Barajas in BarcelonaJudith Barajas (’16) knew working and living abroad was something she wanted to do eventually after she traveled to Oxford with COBA as a student in the spring of 2014. She just didn’t expect to be back in England so soon.

Barajas, a marketing major with a minor in international business, became very involved at ACU through Ko Jo Kai and the ACU chapter of the American Marketing Association. She traveled abroad again in 2016 when she led a team of 10 students on a mission trip to Honduras with Mission Lazarus as an officer for the Collegiate Entrepreneurs’ Organization.

After graduation, Barajas moved to Dallas, Texas, and accepted a job as an account manager at PFSweb, an eCommerce fulfillment provider. During her three years with the company, she worked with multiple accounts that helped her learn about different business models. As she grew professionally, she knew she wanted to expand that knowledge. So, in the summer of 2019, she took a leap of faith, quit her job and moved to Barcelona, Spain, thanks to her love of different cultures and travel.

Barajas continued her education in Barcelona, receiving her master’s in international business from EAE Business School in the summer of 2020. With the uncertainty of world markets during the pandemic, it became almost impossible to find work abroad. However, her experience with PFS in Dallas had gone so well that the company reached out to her after graduation and offered her a job in its new office in the UK. Barajas moved to London in October 2020 and is contracted to work there for three years.

While the last few years have been a roller coaster, Barajas is extremely grateful for where she is right now and looks forward to more adventures ahead, noting that “God’s timing is simply the best. It was definitely a challenge, but I had faith it was the best time of my life to make such a decision. I am extremely happy to have had a great experience and learned so much about business in other countries, not only through school but also through my classmates. My graduate school class represented 28 nationalities!” 

It is not lost on Barajas that she is living in a place where she once studied as an ACU student. “The craziest thing is that after I studied abroad in Oxford, I promised myself to move back one way or another. Oxford will always be in my heart. Little did I know it would happen this soon.”

Barajas continues to stay in touch with professors like Dr. Monty Lynn and Dr. Ryan Jessup to offer ways she can help educate and mentor COBA students who hope to live out their own adventures. 

Noah Brinegar Chooses Grad School as His Next Step

Noah Brinegar, senior marketing major from Round Rock, Texas isn’t ready to say goodbye to the classroom just yet. Brinegar was recently accepted into North Carolina State University’s graduate school in Raleigh, North Carolina where he will be pursuing a Master of Science in Analytics. The experiences that Noah was able to partake in both inside and outside of the classroom have fueled his desire to pursue graduate school and apply his marketing degree to the more specific field of analytics.

One of COBA’s Strategic Initiatives in the 2022 Strategic Plan is to encourage holistic student learning and development. Noah says that the way COBA works in tandem with the classroom and professional development for students helped him to better understand concepts that were being taught and apply the knowledge he was learning. “Specifically the hands-on learning from projects within the marketing classes made me feel really confident in my ability to handle large amounts of work as well as consulting.” An integral part of preparing students is the professional development program, COBA EDGE, headed by Professional Development Manager Steph Brown. “She helped me get an internship over the summer and in this semester that gave me valuable experience and connections.” Noah expressed his appreciation for the ways that Brown encouraged him to discover his values in order to create purpose statements and helped him build his resume for graduate school applications. 

Another holistic student development experience for Noah was being a part of the Griggs Center for Entrepreneurship and Philanthropy as a participant of the Fellows program. “I gained a passion for entrepreneurship and doing it in a way that redeems the wrongs of this world.” Noah says that the Fellows program grew him in many ways throughout his time here. “I had my eyes opened to many different perspectives from students and leaders of different races, backgrounds, and convictions that challenged me to open my mind and humble myself before others.” More than the programs that Noah was involved in, he also looks back on how ACU became the keystone community that pushed him to achieve personal and professional goals.

As every entering college student makes the transition into their university, there is always the initial challenge of finding community and understanding your purpose within that community. Noah told us that when he found his place within the ACU body, it quickly became his favorite part of his college experience saying, “It is truly a blessing to be a part of.” One of the memories he will take with him is of Dr. Ryan Jessup’s “Cheese Day”, held in his Data Mining class. Data Mining is a very challenging upper-level marketing course and “Cheese Day” is a learning-centered celebration day looked forward to all semester by Jessup’s students. One might even define the day as an “experiential learning” opportunity as Jessup allows students to work on their final projects in class so they can ask any last questions, while at the same time tasting different cheeses and filling out a form that collects opinionated data on the different qualities of the cheeses. Jessup always brings it back to analytics… as he students can attest.

Noah will take a part of ACU with him when he heads to North Carolina and advises students who are considering attending graduate school to look for a place that will help them continue to grow and develop. “When seeking grad schools, look for the programs that fit you the best (classes offered or jobs that often come from that specific program according to your goals), then tailor your preparation and application to their desires instead of trying to do everything and spreading yourself too thin.“ Congratulations to Noah as he prepares to graduate from ACU and on his acceptance to North Carolina State University. We can’t wait to see how he uses his talent to honor God and bless the world.

 

Karson Tutt Gives Entrepreneurs Space

Karson Tutt, senior management major from Tuscola, Texas is a busy young entrepreneur. In addition to finishing her college courses, she is president of the Founders Club (part of the Griggs Center for Entrepreneurship and Philanthropy) and the owner of Karson’s, a jewelry and clothing boutique in downtown Abilene. Tutt began her business making jewelry that she sold online and to friends. In 2020, that small business expanded into a storefront with seven employees. Karson quickly experienced success in her new venture and saw an opportunity to start a new project that not only helped her own business but also helped other budding entrepreneurs. The Commons is a space connected to Karson’s that allows small businesses to set up a retail shop and have a chance to grow without the long-term contract and overhead fees normally associated with owning your own business or renting a space. The Commons features nine small businesses, two of which are run by current ACU students. Karson said that she was inspired to open this space because of a kindness that she was given when she was just starting out. “When I was in high school, my friend’s grandma let me do something similar in the front of her furniture consignment shop. She tracked all of my sales and checked everyone out, but I managed the inventory and advertising.” Having been inspired by Karson’s own experiences, she hopes the venture will benefit the vendors in many ways. “I am hoping it not only helps them make more sales but also gives them more exposure to customers who may not have known who they were before coming to The Commons. Between those 9 businesses and myself, we are encouraging tons of people from all different demographics to come to one place to shop.“

Being a highly involved ACU student and owner of two businesses, one might think that Tutt has her plate full managing both Karson’s and The commons but she says it’s gone well thus far. “It has been surprisingly smooth! There are a few things I wish I would’ve done before we opened (ex. signage outside, more social media content, etc.), but I can still get it done! All of the vendors have been so nice and are doing a great job with their booths.“

Karson received funding through the Griggs Center for Entrepreneurship and Philanthropy when she won the Springboard Student Venture Competition in 2020. She credits COBA and the Griggs Center in helping her throughout her entrepreneurial journey saying, “They have given me an amazing community of like-minded business people. I love leaning into that community and I know even after I graduate that my friends and professors will be people who I can reach out to if I ever need it. I also won a pitch competition in April that helped fund my store. Getting that money helped me solidify my decision to open the store in the first place.“ 

Hearing about Karson’s vision for The Commons made us curious about what this opportunity is like for the ACU students who are able to participate in this new concept so we asked them a few questions to learn more about their experience.

Melissa Huffines is a junior youth and family ministry major from Abilene, Texas. Her business, Sideline Social Club, primarily provides fashionable purple and white game day clothing. She was inspired to start her business when talking with a former manager about her future dreams. That manager was able to help her start Sideline Social Club. One of Melissa’s biggest goals in being a part of The Commons is to learn how to manage a storefront as a college student. Melissa has already learned one lesson from the experience in determining which products sell the best and which products shouldn’t make the cut. She said, “It helped me see how beneficial a storefront is!”

Maddie Rogers, a sophomore graphic design major from Abilene, Texas runs a business called Oh So Sunny that sells products consisting mainly of stickers and apparel. “I design and create products that send a message of joy, sunshine, and hope.” Maddie started her business in high school when she made a sticker to commemorate her acceptance into ACU. The “Scratch ‘Em Cats” sticker spiked her interest and led Maddie to design new creations. Rogers has learned a lot from being a part of The Commons. “I’ve learned how important it is to network and put yourself out there in order to succeed. Being at The Commons has also helped me meet so many other small business owners in Abilene and helped me find a support system through the many trials that come with this crazy endeavor!” The space has given Maddie the chance to help her business grow. “This opportunity has helped me reach new customers I wouldn’t have had access to otherwise! It also helped me see what the experience would be like to own my own store if I ever wanted to. Karson has really utilized her talent and taught me what hard work looks like. I truly don’t know how she does it!”

COBA seeks to inspire, equip and connect Christian business and technology professionals to honor God and bless the world. Karson Tutt is living out that vision and helping her fellow entrepreneurs along the way before she’s even walked the stage at graduation. If you’d like to learn more about opportunities for students like Karson through the Griggs Center for Entrepreneurship and Philanthropy, click here.

Right Hand Media Joins Wildcat Ventures

RHM Team

Accomplishing their goal to add a new venture this semester, Wildcat Ventures acquired Right Hand Media (RHM), making it their sixth student-run business on campus. President of Wildcat Ventures, Riley Simpson, originally founded Right Hand Media as a freelance videographer. However, seeing that it would thrive in the market Wildcat Ventures caters to, the team made the decision to bring the business on board, hiring Tres Cox as the CEO. 

Tres is a marketing and management major from Lewisville, TX. Working alongside Tres is account manager Bekah Penton, content creator David Mitchell, creative designer Ashley Lang, videographers/editors Emily Shafer and Tavian Miles, and videographer and web designer Matthew Jungling. 

Tres sees RHM as helping to fill a communication gap on campus. “In this season, everyone is looking for an effective way to connect with their audience, and visual media is one the best ways to do that. Our services help our clients make an impression and make connections.” RHM specifically works in video production, digital marketing, photography, and design. 

CEO, Tres Cox

Cox said that their customer base is varied. “Our services are businesses and organizations who want to present themselves and express their message with quality content. At Right Hand Media, we encourage our partners to play their best hand.” 

RHM has worked on many projects over the semester that encapsulates the mission behind that statement. Every project has elegant evidence to show for the team’s workmanship. The company has been working closely with Dr. Dennis Marquardt and Nick Gonzales from the Lytle Center to produce the Leadership Link podcast. Nick is a fan of the work of RHM, saying, “What is unique about Right Hand Media is that they are an organization that is very easy to work with. Their adaptability is a trait that no one should take for granted. They have worked with the Lytle Center for multiple episodes and each time we pitch a new idea or have second thoughts on something they are quick to go with the flow, brainstorm, and even build upon ideas.” Gonzales noted that working with RHM means “working with excellence” and gives high praise to the team’s professionalism and collegiality.

RHM filming Mary Gregory’s Class

Another great testimony about what RHM is helping clients accomplish is the growth of painter Mary Gregory’s online painting class, Egg, Feather, Nest. Cox detailed how RHM has worked to help Gregory market her talents. “Our team films and produces the video lessons that go into her courses, creating graphics and promotional content, and managing the digital marketing strategy for the company’s online presence. It’s been an incredible journey, taking Mary from teaching only small workshops when she had the time to now teaching hundreds of students online.”

Account Manager, Bekah Penton

Not only have these client accounts created experiential learning opportunities for RHM student employees, but the students are also building on their strengths and gaining valuable experience for their future careers. Bekah Penton said, “Working at Right Hand Media has been different than any other position I have held before, but I have learned something new every day. While I have done freelance social media management before, this position at RHM has allowed me to take more of a leadership role on a team instead of independent work. It has also allowed me to continually grow in my knowledge of digital marketing such as social media, email, and content creation.”

Creative Designer, Ashley Lang

Ashley Lang told us that she loves her team because “Our people are diverse and incredibly creative in unique ways. Everyone has something different to bring to the table, and we get to utilize those strengths to create killer projects that cater to the needs of our clients. Each of us is heavily involved in things outside of RHM, and I think that reflects the potential for leadership and the amount of talent that exists within our team. These are people that come willing to learn and try new things together, and I couldn’t be more excited about it!”

Inspiring and equipping students is part of the vision of the College of Business –  to connect business and technology professionals to honor God and bless the world. The creative spark that the Right Hand Media team shows through their work to help others shine while continuing to learn and excel at their professional skills is something that COBA aspires to instill in all of its students. To follow RHM’s team on their Instagram page click HERE.

Wildcat Ventures

Wildcat Ventures Team

Wildcat Ventures (WV), part of the Griggs Center for Entrepreneurship and Philanthropy, is a student organization that hosts six student-run businesses. Each business has its own student CEO and set of employees. WV includes the Crossing Cafe (located in the Mabee Business Building), Aperture Research Group, Purple Collar Tees, Wildcat Software, Purple Outfitters, and Right Hand Media. 

Junior marketing and management major, Camyrn Eason, and junior marketing major, Ale Ceniceros, are serving as the vice presidents of Wildcat Ventures this year. They hope to see their CEOs grow, learn, and overcome the extra challenges that this year brings. We asked both of the VPs, as well as the president of WV, junior management major, Riley Simpson, to share some of their expectations for this year and the challenges that COVID-19 is bringing to the student-run ventures.

What are your expectations this year for Wildcat Ventures?

WV President: Riley Simpson

Riley: “Wildcat Ventures is a club of the most entrepreneurial, problem-solving, ‘figure it out’ students on campus. We opened this year with an almost completely new team of executives and CEOs. I was hired the week that school went online (last spring) because of COVID, and our whole club is facing unprecedented challenges. Things started with a sense of what in the world are we going to do? But I am incredibly thankful for two vice-presidents and 5 CEOs who have rolled up their sleeves and dove into creative problem-solving. I’ve seen a lot of hard work in the face of adversity. We are approaching this year as a year of unique opportunity rather than a year where everything falls apart. I’m looking forward to a year of innovative solutions alongside an exceptional team.”

Camryn:I definitely think this year will be a big challenge and learning opportunity for everyone involved. I’m excited to watch our CEOs adapt and use creativity to solve problems.”

Ale: “I hope to just see learning. I think a big part of WV is learning from mistakes and hardships that come along. Learning to work through these with the people in your company is important. I believe that this is what will help us be better leaders and business professionals.”

WV Vice President: Ale Ceniceros

What changes do you see being made this year?

Riley: “In the past the CEOs of WV have operated in more independent ways, focusing on their companies without much connection to one another. This year we want everyone in WV to feel like they are a part of something bigger than themselves. We’re out to bring positive change to ACU and develop leaders that will carry the Kingdom into the business world. You can’t do that alone and this year we want to create a thriving collaborative community. We are also honing in on creating sustainable systems that will outlast this year’s team. With student organizations, the turnover rate is so high. This year we want to create club-wide systems that will keep the momentum going even when we are gone.”

Camryn: “I hope to see better systems put in place for WV this year and easier transitions. As an executive team, we are working super hard to reform the systems to make them more simple and eliminate a lot of communication gaps. We also want to focus on the transition process from year to year so that when a new executive team and new CEOs are put into place, they will have an easier time transitioning. Of course, I would also love to see Wildcat Ventures turn over a bigger profit than previous years.” 

Ale: “I think a big change this year is collaboration. The executive team is hoping to create a culture where WV is all one entity instead of 5 small companies with different systems, ideas, and beliefs.”

WV Vice President: Camryn Eason

How do you think COVID-19 will impact the businesses this year?

Riley: “COVID-19 changes the landscape that WV operates in. We are running a cafe without much seating, selling shirts when there are no events and doing marketing research for a constantly shifting market. The pandemic is forcing us to be creative, and it is also forging our leaders. I know we can have an incredibly successful year. When the pandemic pushes us to the limits we just have to push back.”

Camryn: “COVID-19 will definitely have a big impact on all of our business this year. With department budget cuts, some of our project-based companies could see less business, but I am confident in our CEO’s abilities to overcome this problem. There will also be several changes made in the Crossing Cafe to follow CDC and university guidelines.”

Ale: “COVID-19 has already impacted our businesses a lot. Some of them have been taken online, others are thinking of ways to stay open in person. This is where creativity and an entrepreneurial mindset will be helpful. It will be so fun to see what the CEOs come up with.”

While the president and vice-presidents of Wildcat Ventures oversee the entire operation, it is up to each individual CEO to manage their specific business. We interviewed two of the CEO’s, Ben Fridge and Maddy Crockett, to ask them what they anticipate the new year to bring. Ben is a junior management and marketing major and is the CEO of Aperture Research Group (ARG), a market research and analytics firm. Maddy is a junior management and accounting major and is the CEO of Purple Collar Tees, a custom apparel screen printing company specializing in t-shirt design.

Why did you apply to be a CEO?

Ben:The WV President painted a vision of a club I wanted to be a part of. The opportunities we can provide the Wildcat and greater Abilene community is immense and exciting to be stepping into before I leave school.”

Maddy:Wildcat Ventures drew my attention with the hands-on opportunity they provide to students. The leadership this year is top-notch, and I’m excited to be working with a team of like-minded people who will push me to be better.”

ARG CEO: Ben Fridge

What is your plan going into your business?

Ben:I want to streamline systems within ARG and grow our clientele this semester. Transition is a big part of student-run organizations that operate on a semester to semester basis, and I was blessed to be handed this company in great shape with exciting things on the horizon. For that reason, I want to be able to truly leave ARG better than I found it!”

Maddy: “My plan is to be persistent, be excellent, and be collaborative. My business is largely sales-driven, so communication with my team and our customers is key. Being excellent in customer service is our top value proposition, and we get countless opportunities for that throughout the year. Finally, collaboration with my team is a great way to create ideas and teamwork.”

What challenges do you anticipate?

Ben:I think the word ’streamlining’ can be hard to quantify and easy to boast about. If we truly want to maximize efficiency and simplify processes, we will need to be honest about what is truly serving our systems and what is ‘fluff’ that has no bearing whether it is cut or kept.”

Maddy: “I think the most challenging part of this position is the fact that we are all students, with several other commitments outside of Wildcat Ventures. The greatest aspect of change in my plan will be challenged in staying on task and of course, specifically when life outside of work gets crazy.”

What changes would you like to make?

Ben: “I want to greatly expand our portfolio of clients on ACU’s campus using referrals and my analyst’s network of connections. I believe there is a great need for more organizations to be data-driven (especially on ACU’s campus), so reaching further in our circles would reveal deficiencies to these groups. Also, with a broader range of projects behind us, ARG can focus on more involved ideas in future years.”

Maddy:I want our image on campus to be as a business that goes above and beyond with top-notch products. I’d like for our team to be unified in the way we sell to customers and be persistent in the way we communicate.”

PCT CEO: Maddy Crockett

How has COVID-19 impacted the way you are operating?

Ben: “Beyond Zoom interactions with the employees hired, ARG can function in an online world more easily than many of the other companies. One of the exciting changes within our changed world is the potential for organizations needing data and insights about the way people are consuming and participating in commerce today. Market research opens the door to understanding how culture has shifted and how businesses or groups need to shift to retain individuals and thrive in this season.”

What does your business specialize in? 

Ben: “Market research and data analytics regarding the success of events or programs has been a major focus in past years. Reviewing collected responses to satisfaction surveys or creating focus groups to determine how well an organization is performing at a point in time is an area that ARG has mastered.”

Maddy:My business specializes in custom apparel and merchandise products for individuals and organizations around Abilene. We partner with people who have a design idea, and we help initiate and finish the process of bringing that design idea to life.”

Why should groups/students on campus use your business?

Ben: “The unique insights we provide have made waves in the decision-making process of all our clients. The value of having data and research behind initiatives deeply matters in an era that craves certainty and evidence. ARG strives to create the most value for whatever your business, organization, or campaign is driving.”

Maddy: “PCT serves the ACU community by providing top-notch products at a competitive price. Not only do we walk with you step-by-step through the creation process, but we also deliver your items directly to you – you never have to leave campus! If you can create it, we can make it a reality.” 

WV president, Riley Simpson, knows the plan going forward this year may likely change but feels that the organization is ready to adapt and grow. “We are currently working on launching two new companies this year. I know we can do it, but we have to have the right people in place. We need to find the people who see things differently, who aren’t afraid to fail, and who won’t quit when they get knocked down. We are in the business of developing resilient leaders who are crazy enough to think they will change the world. We know we will. If you’re one of those people, find me and let’s make it happen.”

We hope that this will encourage you to think of the services that Wildcat Ventures offers the next time you need a cup of coffee, a t-shirt made, or help to form a strong strategy for your organization. You can read more about each of the businesses by clicking here. If you are interested in becoming a part of Wildcat Ventures, fill out this form or check out their website. 

 

Alumni Spotlight: Matt Boisvert

Matt Boisvert

When Matt Boisvert (’97), President and co-founder of Pharos Resources, graduated from ACU with a degree in marketing he never would have dreamed that his professional life would be so heavily influenced by his time as a student and as an educator. Matt has given back to his alma mater by being consistently involved in helping current students with professional development by providing internships and support at Pharos Resources as well as serving on COBA’s Visiting Committee.

After graduating from ACU, Matt began his career at C&W Manufacturing in Alvarado, Texas as the Director of Marketing. It didn’t take long for Boisvert to return to the classroom. In 2001, while working on his MBA in Services Marketing and Management at Arizona State, he began interning with Hallmark Cards at their headquarters (Kansas City, MO) in their Specialty Retail Group, implementing and measuring the grand opening marketing strategy for Hallmark stores. Matt received his MBA in 2002 and came back to ACU’s College of Business Administration to become the Director of COBA’s Career Development Center, building a comprehensive career readiness and employer relations program for business majors.

Some of the colleges and universities that Pharos works with.

In 2004, Boisvert became the Director of Career Development for ACU and, in 2006, the Executive Director of the Office of Career and Academic Development. It was during these years that he learned about the challenges of student success, as this office was tasked with overseeing the “Support Our Students” program and related SOS software, as well as providing career development and academic counseling services to students. In 2007, Matt returned to COBA and served as the Assistant Dean of Marketing Operations and as a marketing instructor. He said, “Teaching taught me the power of actually ‘seeing’ your students in the classroom… identifying those who were struggling in academic and non-academic ways. At the same time, I was consulting with ACU to help commercialize the SOS software for the higher education market…which led to me making an offer to purchase and transfer the ACU-developed technology to a newly formed entity (Pharos Resources) in 2008.” In 2010, Matt entered Pharos Resources in the Springboard Ideas Challenge and won the “most fundable” business plan. It was time to fully pursue growing Pharos Resources – which meant leaving ACU in order to do so. However, this did not mark the end of his relationship with ACU. In fact, it has led to many opportunities for Matt to collaborate with COBA through Pharos Resources. Today, Pharos Resources serves 61 institutions across the United States and Canada. Its solutions are used by over 10,000 faculty and staff and provides support to over 125,000 college students.

Faith has played a vital role in Boisvert’s work throughout his life. “Having my identity in Christ has sustained me during the lows and keeps me humbly grateful in the highest highs. It is an incredible experience to be able to create value, impact lives, and build a team of people who are passionate about meaningful work. I feel so blessed to do this work.” Matt allows his faith to guide him day by day in all seasons, reminding him that he is uniquely made and loved by God. “God is investing in me, wanting to teach and continuously lead me for His plan. That has given me the freedom and confidence to create Pharos in a way that honors Him.” This is lived out by the way that Pharos treats their clients, how they interact with competitors, and how they invest in their client’s success.

Mission First with Anthony Melchiorri

Pharos’ current challenge, like most of the rest of the world, is helping clients navigate COVID-19. In May, COVID-19 forced universities to face difficult decisions about their summer and fall reopening plans. After hearing Anthony Melchiorri on the daily podcast “No Vacancy”, Matt reached out to the “Hotel Impossible” host and hospitality expert to see if he would share his insights from the hard-hit travel industry to improve the success of higher education institutions during the pandemic. Anthony is an expert on how to create clean, safe spaces with visual signs of sanitization, and provides an exceptional understanding of how to deliver service excellence. The Travel Channel host, Melchiorri, is known for being direct, honest, and committed to excellence. In addition, he is deeply passionate about student success! Melchiorri points to his own higher education and military experiences as life-changing and the fact that he has three daughters in college right now makes his investment clear and personal. He is also involved in the business of higher education, by serving on the board of Park University, his alma mater. Anthony’s response was immediate and definitive: “If this partnership can change the life of one student, it is worth it.” Pharos Resources is partnering with Anthony through 2020 and has already hosted four Mission First webinars with him, providing practical advice and encouragement with an engaging and entertaining format: readers can access those webinars at the links below.

Tres Cox

Helping Boisvert and Melchiorri drive the Mission First marketing campaign is Tres Cox, senior marketing major from Lewisville, Texas. Tres has been a marketing intern with Pharos since fall of 2018. While the Mission First marketing campaign promotes the Pharos partnership with Anthony Melchiorri, Tres has had the opportunity to work on a wide range of marketing projects for Pharos including COVID-19 resources, brochures, conference sponsorships and exhibits, digital/social media marketing campaigns, and marketing new product launches. Boisvert is highly complimentary of Cox, saying, “He is incredibly talented, with a great combination of valuable skills. It is clear that COBA continues to develop talented students into business professionals. Tres has added significant value to our brand and the team.” 

Matt’s student experience at ACU, especially with faculty members, was formative as he described each of his COBA professors as exceptional and still appreciates them for connecting him to real-world applications while in the classroom. He said that COBA gave him confidence in his ability and instilled in him the value of service as a Christian leader in business. Dr. Rick Lytle was Matt’s overall favorite professor for the reason that “he modeled a life in Christ through his love and leadership” which has greatly influenced who Matt has become.

Boisvert’s favorite ACU memory? That would be Welcome Week during his senior year. “For my friends, roommates and me, it was junior/senior wars and my house was the de facto headquarters for seniors. My roommates and I had crates of eggs set on the roof of Bob Hunter’s rent house as massive egg fights erupted. In the middle of this ‘war’, I met my wife Melissa and we have been together ever since.”

Matt advises incoming freshmen to complete at least one internship before graduation. “They expand your network, allow you to explore your career options, and will test your competence.” And to current students, he says, “I would strongly encourage COBA students to invest in learning more about who they are and how they can make an impact in the world. Then, to prepare for their future, I really encourage students to develop their ACU network: peers, faculty, mentors. The value of a college degree is more than the classes you take…the people who love the ACU mission will be valuable connections for life.”