Dean Chronicles: The Pretty Good Student

May you be challenged to stand out from the crowd as we begin a new school year. A message from Dr. Rick Lytle:

After working with undergraduate business students at two universities for nearly twenty years, I’m very proud of the many who stand out from the crowd.

But I can also tell you that many students desire to be average or common. Most freshmen cower regarding greatness. They begin their collegiate experience attending to generic life. Their visions are shallow, myopic, and focused mainly on personal survival. Their benchmarks are set predominantly by their peers and society at large.

Few students have visions of excellence or distinction when they enter college. That is why I have dedicated my life to “higher education” – which is another way to say, “education from above” that is powered by God’s perspective. I seek to create visions of excellence and produce a brand of education that is eternal. I hope and pray someday all my students see their true potential.

Each year, my first attack against the notion of generic comes at the beginning of the semester. I have my students stand in our first class together and read aloud Charles Osgood’s poem entitled “Pretty Good.” I read the poem aloud. Students repeat the refrain, “pretty good.” Imagine the classroom scene the first day of class as a freshman.

There was once a pretty good student who sat in a pretty good class.
And he had a pretty good teacher who always let pretty good pass.
He wasn’t terrific at reading. He wasn’t a whiz-bang at math.
But for him, education was leading straight down a pretty good path.
He didn’t find school too exciting, though he wanted to do pretty well.
He did have some trouble with writing because nobody had taught him to spell.
When doing arithmetic problems, pretty good was regarded as fine.
Five plus five needn’t always add up to ten. A pretty good answer was nine.
The pretty good class that he sat in was there in a pretty good school.
And this student was not an exception. On the contrary, he was the rule.
The pretty good school that he went to was there in a pretty good town.
And nobody seemed to notice, he couldn’t tell a verb from a noun.
This pretty good student in fact, was part of a pretty good mob.
And the first time he knew what he lacked, was when he
looked for a pretty good job. It was then, when he sought
a position, he discovered that life could be tough.
And he soon had a sneaking suspicion, pretty good
might not be good enough. The pretty good town in our story
was there in a pretty good state, which had pretty good aspirations,
and prayed for a pretty good fate. There once was a pretty good nation,
proud of the greatness it had, which learned much too late,
if you want to be great, pretty good, is in fact, pretty bad.

All too often, the pretty good student wants opportunities to participate in the best classes, premium internships and high-paying jobs. Unfortunately, on earth and in heaven, pretty good earns few opportunities and rewards. time and again the “good enough” worker wonders why she was released from her job. Too often the “average” business finds itself in decline and financial turmoil. Ordinary church leaders discover, to their surprise, that the body is dying. Run-of-the-mill husbands and wives find their partners solemn and their marriages falling apart. Mediocre parents struggle over the moral and spiritual drift of their children. Please know that lives of distinction never result from ordinary living. Good enough never is!

Once while teaching in the marketplace, Jesus told a great story about true value. An employer gave three workers money according to their abilities. Two workers doubled their money. A third worker buried his money. When the employer asked how they were doing, he was happy that two of his workers doubled his investments. He was furious at the one who had buried the money and returned the same amount. The employer said the third worker could have at least put the money in the bank to draw interest. Then he fired the third worker, calling him a wicked, lazy servant.

Burying your talent is easy. You need no desire to be great, no set of deliberate practices,  and you certainly have no need for a distinctive and compelling set of promises and actions. You won’t stand for anything, and no one will follow.

On the other hand, if you want to do something extraordinary with what you have been given by God, you are moving toward the starting line in the race to build a brand that matters. You can take your talents and multiply them and not only bring your employer but your Creator a great return on the investment in your life.

 Excerpted from Abandon The Ordinary, by Dr. Rick Lytle

B-school professors travel to Honduras

Earlier this summer, three b-school professors, Dr. Jim Litton, Dr. Darryl Jinkerson and Dr. Andy Little headed to Mission Lazarus, in the Choluteca area of Honduras. ACU and the College of Business, in particular, have a unique relationship with Mission Lazarus. COBA grad Jarrod Brown co-founded the mission after a high-paying job was leaving him unsatisfied. Brown says, “The defining moment was seeing a need in the mission field where my business training from ACU could be a valuable asset for the Lord’s kingdom, rather than just for my pocketbook.”

Mission Lazarus focuses on four specific areas: agricultural teaching, medical clinics, educational programs and schools and spiritual formation ministries. To read more about Mission Lazarus, visit their website here.

We recently caught up with Dr. Little to find out more about their visit to Mission Lazarus:

  • What was the purpose of the trip? What did you all do while there?

The Griggs Center sponsored our trip to Honduras to scout potential locations and partners for future global business programs for COBA students.  Jim Litton, Director of the Griggs Center, invited Darryl Jinkerson and me to join him in visiting with Jarrod Brown and the Mission Lazarus staff on-site in the Choluteca area of Honduras.  We spent time touring the Mission Lazarus facility, meeting with Jarrod to discuss possible opportunities, and getting to know the Honduran people and culture.  We paid particular attention to ways in which COBA students interested in social entrepreneurship might be able to work with Mission Lazarus in some kind of short-term internship opportunity.  Future plans are still in the embryonic phase, but this trip gave us tangible data by which to assess the possibilities and inspired us to work to provide students with opportunities in Central America.

View from the Mission

  • Why do you think it’s important that are students have the opportunity to visit and work with Mission Lazarus? 

Mission Lazarus is an amazing place, led by a dynamic team.  Jarrod is a visionary leader of the highest caliber, and he has surrounded himself with talented people and supporters who help him implement his dream of transforming an impoverished nation for Christ.  He has taken several otherwise traditional organizational models–evangelistic missions, for-profit business, rural health care, and education–and combined them in a way that is unique and all-encompassing.  I think COBA wants its students to have access to and be inspired by this kind of leadership.  More than this, Mission Lazarus fits perfectly with the social entrepreneurship emphasis in the Griggs Center.

  • What do you hope our students learn from the class? 

Our goal is to put together a multi-week program that combines stateside coursework with an internship at Mission Lazarus focusing on social entrepreneurship in the developing world.  If we are successful in making this offering happen, we think it can be a flagship program for the Griggs Center and give students real-world experience with social entrepreneurship.  Ultimately, I think much of what students could learn will be internal:  the experience we hope to create will help them find out who they are and what really matters to them.

the Refuge at Mission Lazarus

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If you are interested in learning more about this opportunity or the Griggs Center for Entrepreneurship & Philanthropy, feel free to send an email to coba@acu.edu. 

 

 

Announcing: The Springboard Accelerator

Springboard Accelerator

We are thrilled to announce the official opening of our Springboard Accelerator, a part of the Griggs Center for Entrepreneurship & Philanthropy. The Accelerator, located in the eHub at the Moore House (across the street from Nelson Hall), was created to provide office space, mentoring, support, networking and basically everything a student created business could ever need.

If you are a current student interested in applying for space, or know of a student that would be interested in learning more about the Accelerator, the eHub or the Griggs Center for Entrepreneurship & Philanthropy, please click here.

Announcing our Fall 2011 Distinguished Speakers Series Event

The College of Business Administration is excited to announce our Fall 2011 Distinguished Speaker Series special guest. On Thursday, November 3, Cheryl Bachelder, the President of Popeyes Louisiana Kitchen and chief executive of AFC Enterprises, Atlanta will be visiting our campus, teaching in a Consumer Behavior course, engaging students in one-on-one mentoring conversations and will speak at luncheon in the Hunter Welcome Center.

Cheryl Bachelder via New York Times, Dan Dry

We couldn’t be more thrilled and honored to host Mrs. Bachelder. Take a few minutes to read more about her in this recent New York Times article and here, in this article in the Franchise Times Magazine. Mrs. Bachelder has worked for Proctor & Gamble, RJR Nabisco (general manager of the LifeSavers division), and Domino’s Pizza. We are looking forward to hearing from Mrs. Bachelder and we hope you can join us for lunch on Thursday, Nov. 3rd.

 

Global Apprentice: What is business class like in Germany?

Our COBA in Leipzig group has been there for almost three weeks now. They’ve been traveling around to Paris and Berlin since we last checked in with the students. We asked senior marketing major, GW Shaw, to answer a few questions for us: 

1)     What’s business class like in Germany? How is it different than in Abilene?

 First it’s not at one set daily class schedule like it is back home and we’v ended up having class outside several times. We have class in the morning then in the afternoon we take a trip to see what we talked about in action instead of just hearing a lecture. One day we discussed how cars are manufactured, where the parts come from, and how plant locations are selected based on taxation and distribution then we took a tour of BMW to see it all in action.  

2) What’s one thing you’ve learned about how marketing is different in Germany vs. America?  

 In America we love our choices; “have it your way” “mix and match” and other sayings marketers use to grab the attention of consumers. Here the choices are limited – even in American restaurants in Germany the menus are less than half of what they are at home and the employees are usually not willing to make changes to the menu. For example, there is a crepe stand in the train station were I have been trying to get a strawberry and blueberry crepe with vanilla sauce for over a week now and she refuses to make it because it is not on the menu even if I offer to pay for 2. Since then I have started making my own crepes so I could “have it my way”.  BMW was one exception to the limited choices rule; our guide told us that they would do anything to the car as long as the customer was willing to pay.      

 

 

 

 

 

ROOTS covers COBA’s Digital Marketing class in Summer 2011 Magazine

You might remember when we told you about our students in the Digital Marketing class having the opportunity to do a market research project for ROOTS, the Canadian based apparel company. At the end of the semester, the students presented their findings to the VP of E-Commerce, Digital Marketing and New Media for ROOTS. You can read our blog entry about it here. And we were thrilled to see a nice write-up about the class, presentation and findings in the ROOTS Summer 2011 magazine. Click on the magazine cover above and a window will open on the Roots article about the class.