by Amanda Pittman | Aug 16, 2011 | City of Abilene, College Decisions, Current Students, Springboard
Springboard Accelerator
We are thrilled to announce the official opening of our Springboard Accelerator, a part of the Griggs Center for Entrepreneurship & Philanthropy. The Accelerator, located in the eHub at the Moore House (across the street from Nelson Hall), was created to provide office space, mentoring, support, networking and basically everything a student created business could ever need.
If you are a current student interested in applying for space, or know of a student that would be interested in learning more about the Accelerator, the eHub or the Griggs Center for Entrepreneurship & Philanthropy, please click here.
by Amanda Pittman | Aug 3, 2011 | Careers In..., COBA Events, College Decisions, Current Students, Special Speakers
The College of Business Administration is excited to announce our Fall 2011 Distinguished Speaker Series special guest. On Thursday, November 3, Cheryl Bachelder, the President of Popeyes Louisiana Kitchen and chief executive of AFC Enterprises, Atlanta will be visiting our campus, teaching in a Consumer Behavior course, engaging students in one-on-one mentoring conversations and will speak at luncheon in the Hunter Welcome Center.
Cheryl Bachelder via New York Times, Dan Dry
We couldn’t be more thrilled and honored to host Mrs. Bachelder. Take a few minutes to read more about her in this recent New York Times article and here, in this article in the Franchise Times Magazine. Mrs. Bachelder has worked for Proctor & Gamble, RJR Nabisco (general manager of the LifeSavers division), and Domino’s Pizza. We are looking forward to hearing from Mrs. Bachelder and we hope you can join us for lunch on Thursday, Nov. 3rd.
by Amanda Pittman | Jul 29, 2011 | College Decisions, Current Students
Our COBA in Leipzig group has been there for almost three weeks now. They’ve been traveling around to Paris and Berlin since we last checked in with the students. We asked senior marketing major, GW Shaw, to answer a few questions for us:
1) What’s business class like in Germany? How is it different than in Abilene?
First it’s not at one set daily class schedule like it is back home and we’v ended up having class outside several times. We have class in the morning then in the afternoon we take a trip to see what we talked about in action instead of just hearing a lecture. One day we discussed how cars are manufactured, where the parts come from, and how plant locations are selected based on taxation and distribution then we took a tour of BMW to see it all in action.
2) What’s one thing you’ve learned about how marketing is different in Germany vs. America?
In America we love our choices; “have it your way” “mix and match” and other sayings marketers use to grab the attention of consumers. Here the choices are limited – even in American restaurants in Germany the menus are less than half of what they are at home and the employees are usually not willing to make changes to the menu. For example, there is a crepe stand in the train station were I have been trying to get a strawberry and blueberry crepe with vanilla sauce for over a week now and she refuses to make it because it is not on the menu even if I offer to pay for 2. Since then I have started making my own crepes so I could “have it my way”. BMW was one exception to the limited choices rule; our guide told us that they would do anything to the car as long as the customer was willing to pay.
by Amanda Pittman | Jul 27, 2011 | COBA Events, College Decisions, Current Students
You might remember when we told you about our students in the Digital Marketing class having the opportunity to do a market research project for ROOTS, the Canadian based apparel company. At the end of the semester, the students presented their findings to the VP of E-Commerce, Digital Marketing and New Media for ROOTS. You can read our blog entry about it here. And we were thrilled to see a nice write-up about the class, presentation and findings in the ROOTS Summer 2011 magazine. Click on the magazine cover above and a window will open on the Roots article about the class.
by Amanda Pittman | Jun 20, 2011 | COBA Events, College Decisions, Current Students
Riding the train from Oxford to London
Last Friday, COBA in Oxford hopped aboard our very first train to London. Excitedly, we stepped onto the platform of Paddington station. As we separated into groups, we were given our itinerary and left to explore the city until mid-afternoon. Most of us decided to take the tube (the subway) to the British Museum. We stood in the bustling station, confusedly trying to decipher the different lines and stops necessary to get there, as well as trying to avoid all the people who actually knew where they were going. Amidst the confusion, two of us were separated from the rest of the group. I happened to be in the minority.
Do not be concerned. My fellow derelict, Leigh Foith, and I did arrive safely at the British Museum, only to find our classmates visiting the ancient Egyptian pharaohs! This was a pleasant surprise, considering the magnitude of the museum itself, not to mention the traffic of visitors wandering its varied exhibits. After taking our individual allotments of history, different groups of us left to find some lunch. We then met, professors and all, at Trafalgar square to begin our tour of the Palace of Westminster, otherwise known as the Houses of Parliament.
Waiting in the rain for the Parliament tour
Dr. Pope and Dr. Phillips
We went through security and emerged into a huge stone building, with high wooden ceilings and steps leading up to Parliament itself. Our tour guide explained the history of the palace, and how it has affected England’s political system throughout hundreds of years. That huge stone building we first came into had been standing for almost 1000 years. It was so interesting to hear the history of England while we stood on the spot of its occurrence. And the art! The Palace of Westminister was extravagantly built by Queen Victoria; the richness and details of murals, carpeting, sculptures and the throne itself were astounding.
Our tour over, most of us took the train back to Oxford, and several left for Edinburgh, Scotland. The next day, a group of us girls went back to London for some shopping and the Queen’s royal birthday parade. We found the royal family, Portabello road market, and the lovely Hyde Park. A perfect combination! It was a busy, but unforgettable weekend.
Mrs. Pope at the Portabello Road Market
by Amanda Pittman | Jun 16, 2011 | College Decisions, Current Students, Mobile Learning
Dr. Ian Shepherd, associate professor in our Management Sciences department taught an Economics class this past semester where students used ipads as part of a pilot program on campus. He says in the CNBC article:
“It allows me to focus on coming up with a new application that perhaps is more relevant to a student,” he says. “It has reinvigorated my love for teaching.”
Click here to read the full story.
