Accomplishing their goal to add a new venture this semester, Wildcat Ventures acquired Right Hand Media (RHM), making it their sixth student-run business on campus. President of Wildcat Ventures, Riley Simpson, originally founded Right Hand Media as a freelance videographer. However, seeing that it would thrive in the market Wildcat Ventures caters to, the team made the decision to bring the business on board, hiring Tres Cox as the CEO.
Tres is a marketing and management major from Lewisville, TX. Working alongside Tres is account manager Bekah Penton, content creator David Mitchell, creative designer Ashley Lang, videographers/editors Emily Shafer and Tavian Miles, and videographer and web designer Matthew Jungling.
Tres sees RHM as helping to fill a communication gap on campus. “In this season, everyone is looking for an effective way to connect with their audience, and visual media is one the best ways to do that. Our services help our clients make an impression and make connections.” RHM specifically works in video production, digital marketing, photography, and design.
CEO, Tres Cox
Cox said that their customer base is varied. “Our services are businesses and organizations who want to present themselves and express their message with quality content. At Right Hand Media, we encourage our partners to play their best hand.”
RHM has worked on many projects over the semester that encapsulates the mission behind that statement. Every project has elegant evidence to show for the team’s workmanship. The company has been working closely with Dr. Dennis Marquardt and Nick Gonzales from the Lytle Center to produce the Leadership Link podcast. Nick is a fan of the work of RHM, saying, “What is unique about Right Hand Media is that they are an organization that is very easy to work with. Their adaptability is a trait that no one should take for granted. They have worked with the Lytle Center for multiple episodes and each time we pitch a new idea or have second thoughts on something they are quick to go with the flow, brainstorm, and even build upon ideas.” Gonzales noted that working with RHM means “working with excellence” and gives high praise to the team’s professionalism and collegiality.
RHM filming Mary Gregory’s Class
Another great testimony about what RHM is helping clients accomplish is the growth of painter Mary Gregory’s online painting class, Egg, Feather, Nest. Cox detailed how RHM has worked to help Gregory market her talents. “Our team films and produces the video lessons that go into her courses, creating graphics and promotional content, and managing the digital marketing strategy for the company’s online presence. It’s been an incredible journey, taking Mary from teaching only small workshops when she had the time to now teaching hundreds of students online.”
Account Manager, Bekah Penton
Not only have these client accounts created experiential learning opportunities for RHM student employees, but the students are also building on their strengths and gaining valuable experience for their future careers. Bekah Penton said, “Working at Right Hand Media has been different than any other position I have held before, but I have learned something new every day. While I have done freelance social media management before, this position at RHM has allowed me to take more of a leadership role on a team instead of independent work. It has also allowed me to continually grow in my knowledge of digital marketing such as social media, email, and content creation.”
Creative Designer, Ashley Lang
Ashley Lang told us that she loves her team because “Our people are diverse and incredibly creative in unique ways. Everyone has something different to bring to the table, and we get to utilize those strengths to create killer projects that cater to the needs of our clients. Each of us is heavily involved in things outside of RHM, and I think that reflects the potential for leadership and the amount of talent that exists within our team. These are people that come willing to learn and try new things together, and I couldn’t be more excited about it!”
Inspiring and equipping students is part of the vision of the College of Business – to connect business and technology professionals to honor God and bless the world. The creative spark that the Right Hand Media team shows through their work to help others shine while continuing to learn and excel at their professional skills is something that COBA aspires to instill in all of its students. To follow RHM’s team on their Instagram page click HERE.
We want to give a warm welcome to Dr. Julia Dare, Visiting Professor of Management Sciences. Before Dr. Dare began teaching, she worked in corporate strategy consulting and global management in the biopharmaceutical industry. Since Dr. Dare made the transition into academia, she says, “Inspiring and equipping my students is pure joy.”
Dr. Dare currently teaches courses in Strategic Management, and International Business, integrating Business Ethics and CSR, which are the fields that she worked in before she began teaching.“I fought some serious corporate ethical battles with God as my shield, compass, and strength. He never fails. My passion for traveling to different countries and enculturation began in the spring semester of my junior year at SMU. I studied abroad in Paris, and all of our courses were taught in French. I lived with a French family and quickly became a Parisienne. My friends and I decided to buy a Eurail pass and left every weekend to a different country. Our backpacking adventures were unforgettable. I stayed the summer in Europe to dive into as many countries and cultures we had yet to explore. None of us returned to America the same. We had become citizens of Europe and rather fearless. What seemed critical to us before our experience overseas seemed like foolishness after coming home. It’s a great analogy of the transformation we experience in laying our old life down with its rituals and idols to follow Jesus. He turns our worldly desires upside down when He opens our eyes to true riches as we radically pursue Him. When we become Kingdom citizens our lives are never the same. All other adventures fall short of life with our omnipotent Savior.”
Dr. Dare says what she enjoys most about teaching students is that “They come to class seeking truth, wisdom, and their calling. My students are excited to learn about global business, different cultures, ethical dilemmas, and how to navigate their careers with purpose and pursue God. We dive into these areas in each course but go deeper outside of class. After graduation, helping my students flourish as they pursue their unique calling is pure joy.”
Moving to Texas to teach has been an adjustment but Dare said that she is looking forward to learning “the depth and width of this assignment. My students teach me every semester and the hearts of my colleagues are Texas-sized. ACU is a powerful force for God’s Kingdom. I’m thrilled the Lord planted me here in this season of creation and transformation.”
Dr. Dare’s world-wide experiences have greatly influenced her passions and hobbies outside of teaching. She told us she really enjoys, “Skiing in Tahoe & the Swiss Alps, scuba diving the Great Barrier Reef and French Polynesia, connecting with God’s people and the ones He’s pursuing in countries around the world, Hope & Grace (my longhaired blonde and black & tan mini dachshunds), my irreplaceable family & friends who have become sisters, sailing to Catalina, hiking to hidden waterfalls through unmarked terrain, writing poetry, rugged coastal beauty, and getting lost in worship.”
Something that students might be surprised to find out about Dr. Dare is that: “My sister-in-law & niece are Taiwanese and my husband is South African. We have all lived & traveled across continents, so we are a very international family!”
To close, Dr. Dare wanted students to know, “Coming to Abilene from California is such an adventure. I specifically came for ACU students, so please don’t be shy. Join our small chapel group, stay after class, ask to meet, or find me walking Hope & Grace around campus. You are the reason I’m here — to strengthen and inspire you to pursue Jesus and His will for your life.”
Pre-COVID-19: Dr. James Prather with SITC students
COVID-19 has brought changes and challenges all across the country, including the ACU campus. From the middle of the spring semester to the current fall semester, our faculty have continuously adjusted how they deliver their class material and how to interact with their students. We interviewed Dr. Laura Phillips (’88), associate professor of management, Clint Buck, assistant dean and instructor of accounting, and Dr. Don Pope, associate professor of management to hear about their experiences teaching during the pandemic and how they are working to overcome the challenges that it has presented.
What challenges has COVID-19 brought to the classroom?
Phillips: “My challenges were in the spring and Maymester terms. In the spring I was teaching two semesters of stats that were supposed to start the week after spring break. When we took that extra week off to regroup, I lost 14% of my semester. Also, since we’d never met in person, I didn’t know any of the students and we had not been able to create a class culture before shifting to online. My other class was supposed to be a one-week Maymester in Dallas with about 20 guest speakers and several field trips. That class went virtual as well, which was a huge shift.”
Buck: “FACE MASKS! While I understand the need for face masks, they pose a great challenge in the classroom. It’s hard to ‘read’ the classroom and see if concepts are making sense, if jokes are landing, etc., and it is also hard to teach while wearing a mask. Seeing people’s faces, sending and receiving smiles, and shaking hands are all actions relied upon in the past to establish and nurture connection and community – hallmarks of the COBA and ACU experience. The current realities are forcing us to rethink how we establish and nurture our community, which is very challenging.”
Pope: “The inability to talk with and help students face to face, along with reduced interaction with faculty and staff colleagues.”
Dr. Laura Philips
What did you do to overcome those challenges?
Phillips: “Lots of trial and error! We’d try some things for a week in stats, and if it wasn’t working, we’d make adjustments for the next week. My coworkers were all very supportive but since we were working remotely and everyone was scrambling, there wasn’t a lot of time to sit around and think philosophically about how we should approach our classes. My schedule didn’t always allow me to attend but the weekly COBA Zoom prayer times have been great! And throughout the summer, the staff in the Adams Center and the crew they assembled to provide resources and training for the faculty have been outstanding.”
Buck: “My teaching colleagues have been invaluable in navigating these issues, and they have also been helpful in the tactical aspects of the job (great suggestions for teaching online and in a distanced classroom, things to look for, things to avoid, etc.). My administrative colleagues have been very good to normalize the challenges we face. It is not easy to be a good employee, a good spouse, and a good parent while navigating a global pandemic, and I am grateful for their faithful demonstration of grace throughout this season.”
Pope: “Through the use of technology tools – online teaching in Canvas and Zoom, we carry on and push through. I would like to compliment the IT people in the background here who work tirelessly ‘below the radar’ and receive little thanks. I would also like to thank the educational technology support staff in the Adams Center and the Library. They are amazing.”
What’s different about the current fall semester?
Phillips: “I can’t really address this question because I’m teaching online this semester. I am taking German, so I’ve experienced the classroom as a student, but not as a professor.”
Buck: “Can’t shake hands or see smiles; can’t see if a concept or idea is resonating or not. Things I took for granted – like handing out printed material in class! – are very noticeable in their absence. Also, I used to enjoy having a very special teaching assistant in class at least once each semester, but my eight-year-old daughter (Lillian) is unable to do so this semester. :( EVERYONE is very sad about this.”
Pope: “My classes ended up all being online this semester, so obviously that is really different. But when I/we return to in-person classes again, I plan to utilize many of the recorded lectures and clarified teaching materials that have been developed during the pandemic. In the past, I relied too much on being able to verbally explain something, and now I see that some of my notes are not very clearly written. So, the current situation is an opportunity to see things differently and learn and grow.”
COBA’s vision is to inspire, equip, and connect Christian business and technology professionals to honor God and bless the world. How are you integrating the vision with your students when you can’t always be with them?
Phillips: “I don’t start teaching until October this semester so most of my interaction with students is coming through a community group I’m leading for some COBA freshmen and meeting with students about study abroad next fall. I’m trying to stay connected to students even though I’m not in the classroom. I guess right now I’m spending a lot of time trying to inspire them to spend a semester abroad. It is such a transformational experience but sometimes it’s hard for students to visualize themselves doing something so vastly different from their normal life. I’m also trying to help some of our freshmen connect in our small group. They have such a great attitude but I think it’s harder to get to know people with the masks and social distancing in the classrooms. I’m hoping that our community group helps them get to know a handful of their COBA peers and that they will have a few classmates with whom they have connected at a deeper level.”
Buck: “I’m working hard to use Canvas better so information is accessible and organized for students.”
Pope: “In terms of connection, I am trying to encourage more emailed thoughts about prayer needs, scripture, and other personal concerns. My wife has, for 20 years, invited students into our home for meals and we typically have had large groups. This fall, she is going to considerable effort to plan, prepare, and host multiple smaller groups in a safe manner.”
Dr. Don Pope
What are you excited about for this semester?
Phillips: “Getting to know some of our new freshmen, seeing students get excited about spending a semester abroad, ‘meeting’ my students – even though we will not be gathering in person.”
Buck: “Seeing how we expand our vision of community. We’ve relied on very traditional definitions and expressions of community (e.g. shaking hands, sharing a meal, attending a sporting event or attending the performing arts) for a long time, and the current moment forces us to rethink them. When things return to something resembling what we used to call ‘normal’, we will hold these definitions/expressions even more sacred and special than before.”
Pope: “‘Excited’ is probably not a word that we would use about this situation. But, I do think that we are all learning some valuable lessons about the human need to be with other people, to accept each other’s different perspectives on things, and live together in community. It will be interesting to see how family, education, business, and church are changed long term by this experience.”
While the ACU campus looks and works differently in 2020, COVID-19 hasn’t stopped faculty members from looking for ways to put students first. Echoed in the comments of each of our faculty members is the theme that is so central to ACU – community. We value our students and our relationships with them as faculty and staff. We will continue to strive to connect in the best ways possible this semester and we look forward to the day that we can see those smiles in the classroom.
When Matt Boisvert (’97), President and co-founder of Pharos Resources, graduated from ACU with a degree in marketing he never would have dreamed that his professional life would be so heavily influenced by his time as a student and as an educator. Matt has given back to his alma mater by being consistently involved in helping current students with professional development by providing internships and support at Pharos Resources as well as serving on COBA’s Visiting Committee.
After graduating from ACU, Matt began his career at C&W Manufacturing in Alvarado, Texas as the Director of Marketing. It didn’t take long for Boisvert to return to the classroom. In 2001, while working on his MBA in Services Marketing and Management at Arizona State, he began interning with Hallmark Cards at their headquarters (Kansas City, MO) in their Specialty Retail Group, implementing and measuring the grand opening marketing strategy for Hallmark stores. Matt received his MBA in 2002 and came back to ACU’s College of Business Administration to become the Director of COBA’s Career Development Center, building a comprehensive career readiness and employer relations program for business majors.
Some of the colleges and universities that Pharos works with.
In 2004, Boisvert became the Director of Career Development for ACU and, in 2006, the Executive Director of the Office of Career and Academic Development. It was during these years that he learned about the challenges of student success, as this office was tasked with overseeing the “Support Our Students” program and related SOS software, as well as providing career development and academic counseling services to students. In 2007, Matt returned to COBA and served as the Assistant Dean of Marketing Operations and as a marketing instructor. He said, “Teaching taught me the power of actually ‘seeing’ your students in the classroom… identifying those who were struggling in academic and non-academic ways. At the same time, I was consulting with ACU to help commercialize the SOS software for the higher education market…which led to me making an offer to purchase and transfer the ACU-developed technology to a newly formed entity (Pharos Resources) in 2008.” In 2010, Matt entered Pharos Resources in the Springboard Ideas Challenge and won the “most fundable” business plan. It was time to fully pursue growing Pharos Resources – which meant leaving ACU in order to do so. However, this did not mark the end of his relationship with ACU. In fact, it has led to many opportunities for Matt to collaborate with COBA through Pharos Resources. Today, Pharos Resources serves 61 institutions across the United States and Canada. Its solutions are used by over 10,000 faculty and staff and provides support to over 125,000 college students.
Faith has played a vital role in Boisvert’s work throughout his life. “Having my identity in Christ has sustained me during the lows and keeps me humbly grateful in the highest highs. It is an incredible experience to be able to create value, impact lives, and build a team of people who are passionate about meaningful work. I feel so blessed to do this work.” Matt allows his faith to guide him day by day in all seasons, reminding him that he is uniquely made and loved by God. “God is investing in me, wanting to teach and continuously lead me for His plan. That has given me the freedom and confidence to create Pharos in a way that honors Him.” This is lived out by the way that Pharos treats their clients, how they interact with competitors, and how they invest in their client’s success.
Mission First with Anthony Melchiorri
Pharos’ current challenge, like most of the rest of the world, is helping clients navigate COVID-19. In May, COVID-19 forced universities to face difficult decisions about their summer and fall reopening plans. After hearing Anthony Melchiorri on the daily podcast “No Vacancy”, Matt reached out to the “Hotel Impossible” host and hospitality expert to see if he would share his insights from the hard-hit travel industry to improve the success of higher education institutions during the pandemic. Anthony is an expert on how to create clean, safe spaces with visual signs of sanitization, and provides an exceptional understanding of how to deliver service excellence. The Travel Channel host, Melchiorri, is known for being direct, honest, and committed to excellence. In addition, he is deeply passionate about student success! Melchiorri points to his own higher education and military experiences as life-changing and the fact that he has three daughters in college right now makes his investment clear and personal. He is also involved in the business of higher education, by serving on the board of Park University, his alma mater. Anthony’s response was immediate and definitive: “If this partnership can change the life of one student, it is worth it.” Pharos Resources is partnering with Anthony through 2020 and has already hosted four Mission First webinars with him, providing practical advice and encouragement with an engaging and entertaining format: readers can access those webinars at the links below.
Helping Boisvert and Melchiorri drive the Mission First marketing campaign is Tres Cox, senior marketing major from Lewisville, Texas. Tres has been a marketing intern with Pharos since fall of 2018. While the Mission First marketing campaign promotes the Pharos partnership with Anthony Melchiorri, Tres has had the opportunity to work on a wide range of marketing projects for Pharos including COVID-19 resources, brochures, conference sponsorships and exhibits, digital/social media marketing campaigns, and marketing new product launches. Boisvert is highly complimentary of Cox, saying, “He is incredibly talented, with a great combination of valuable skills. It is clear that COBA continues to develop talented students into business professionals. Tres has added significant value to our brand and the team.”
Matt’s student experience at ACU, especially with faculty members, was formative as he described each of his COBA professors as exceptional and still appreciates them for connecting him to real-world applications while in the classroom. He said that COBA gave him confidence in his ability and instilled in him the value of service as a Christian leader in business. Dr. Rick Lytle was Matt’s overall favorite professor for the reason that “he modeled a life in Christ through his love and leadership” which has greatly influenced who Matt has become.
Boisvert’s favorite ACU memory? That would be Welcome Week during his senior year. “For my friends, roommates and me, it was junior/senior wars and my house was the de facto headquarters for seniors. My roommates and I had crates of eggs set on the roof of Bob Hunter’s rent house as massive egg fights erupted. In the middle of this ‘war’, I met my wife Melissa and we have been together ever since.”
Matt advises incoming freshmen to complete at least one internship before graduation. “They expand your network, allow you to explore your career options, and will test your competence.” And to current students, he says, “I would strongly encourage COBA students to invest in learning more about who they are and how they can make an impact in the world. Then, to prepare for their future, I really encourage students to develop their ACU network: peers, faculty, mentors. The value of a college degree is more than the classes you take…the people who love the ACU mission will be valuable connections for life.”
Jenni Trietsch, Director of Administration
We want to give a warm welcome to Jenni Trietsch (’98), the new Director of Administration in the College of Business Administration. Jenni comes to us with a wealth of accounting and administration experience having worked as a CPA for the past 20 years. In this new role, Jenni assists and supports the COBA Dean and leadership in strategic and operational initiatives, and oversees COBA’s human resource functions, finances, building, and technology resources.
We asked Jenni what drew her to this current position in COBA: “My dad worked at ACU for 30 years, so I’ve been on campus most of my life. I graduated with a BBA in Accounting and Finance in 1998 and a Master’s of Accountancy in 1999. I’ve always loved the idea of giving back to COBA and ACU and, when the opportunity presented itself, I couldn’t pass it up.” Looking forward, Jenni says, “It is so interesting to me how higher education has evolved since I was a student. I’m looking forward to seeing that in action and learning how our faculty integrates faith and learning in the classroom in new ways.”
We asked Jenni to share a little about herself and she told us, “My family is very important to me – I have two nieces and spend much of my time and energy with them. I love to travel and explore new places. The art of Dale Chihuly particularly captured my interest a few years ago after a trip to Seattle. Something surprising [about me]: one interesting experience I had in a former job was visiting an oil production platform offshore in the Dutch sector of the North Sea.” Jenni was also one of the first students to enter the MAcc program at ACU.
As a product of COBA and ACU, Jenni is a living, breathing example of alumni that carry the vision of the college, to honor God and bless the world, into the workplace. We’re excited about the experiences and ideas that she brings to the college and look forward to the ways that she will contribute to our mission to educate business and technology professionals for Christian service and leadership throughout the world.
The Lytle Center is excited to welcome Nick Gonzales (’20) to the team. Nick will serve as the administrative coordinator for the Lytle Center for Faith and Leadership. Nick will be handling all administrative tasks while working alongside Director Dr. Dennis Marquardt to plan, prepare, and execute events for the Lytle Center such as Leadership Summit.
Nick received his undergraduate degree in ministry and vocation this past May before he began working with the College of Business Administration. He told us that he is excited to learn about everything that goes on in COBA and to be a part of some of the events that he was not involved in as a Bible major.
Nick said, “I became interested in this position because of my previous experience working with SGA (Student Government Association) and Midnight Worship last year as a student at ACU. While I was Chief of Staff, I had a lot of administrative tasks that I learned that I really enjoyed doing and I was also part of a team that helped create strategic yet meaningful events and ideas for ACU’s campus. The position at the Lytle Center combined the best of both worlds!”
Nick and his wife, Sarah
Nick recently married Sarah Ross Gonzales (’20) who he met during his freshman year at ACU. His hobbies “Include loving photography and actively taking pictures with my camera, playing guitar and drums, as well as being the most avid John Mayer Fan.”
Nick is a great addition to the COBA and Lytle Center team. We encourage our students to come by, meet him, and learn how you can become involved with the Lytle Center.