by Neely Borger | Feb 28, 2014 | Faith Infusion, Placement stories, School of Information Technology and Computing
Imagine having a set of social listening tools that can measure exactly how effective your brand’s sharable content is. Well it is time to stop daydreaming and get social! In the fall of 2012, six founding members, including former ACU, SITC, and COBA graduates Brad Neathery (2011), Clay Selby (2011), and Braxton Huggins (2010), teamed up and created SocialRest, a set of specific tools designed to measure social shareability, engagement, and conversions made from a brand’s website content across social platforms. SocialRest measures how social users engage with a brand because of user-shared content from their website. SocialRest then follows that social user if they visit that brand’s website, listening to how they engage with content on the site and measuring conversion rates on the brand’s website.
In the fall of 2012, founder of SocialRest, Clay Selby who majored in IT in the School of Information Technology and Computing, pitched the idea at a conference in San Antonio called Three Day Startup. After the event, Clay and co-founder, Brandon Ashton, started developing the idea. After a long process of building, measuring, and learning, SocialRest became a reality, with potential to be one of the top start-ups of 2014. This set of social tools features social analytics, simple integration, impression tracking, customer behavior interest, and ROI tracking. SocialRest can also determine whether the content written on a regular basis is successful. News sites, brand-building blogs, and businesses that rely heavily on their content creators can benefit greatly with these measuring tools. SocialRest can help businesses observe, visualize, and adapt to customer responses on their site, making the process of seeing user engagement and conversion highly efficient.
The SocialRest team expects the site to become the premier listening tool for B2C (business to consumer) brands with shareable content on their website or blog. SocialRest has recently been ranked by ClubLab (a London philanthropic agency) as one of the 12 start-ups to watch in 2014, alongside high-caliber brands like Nest (acquired by Google), Topsy (acquired by Apple), and other legendary start-ups. In the month of February, SocialRest increased Twitter followers by 1200% and received over 20,000 social mentions. This company is definitely one to watch, with mentions from ClubLab’s “Top Start-ups to Watch in 2014” and Chelsea Krost’s “2014 The Year of the Millennial”.
Brad Neathery, an ACU and COBA graduate who majored in marketing, credits their success to a number of factors, including the positive mentoring influences and constant engagement with potential users of the tools. Brad also stressed how much the Lord has aided in the process, working in miraculous ways to bring glory to His kingdom. “Christ calls us to serve his people in everything that we do, and philanthropy is nothing more than an act of service. SocialRest is made up of team members that are constantly stumbling toward the cross together, and our foundation is built upon accountability in business and in life,” says Brad. SocialRest exemplifies the values COBA instills in students, preparing them to go into the world with a missional mindset and determination to bring glory to Christ and his kingdom through all aspects of business and in life. SocialRest is looking for interns for the summer of 2014. If any students are interested in the internship, they can contact COBA’s career development team, Tim Johnston or Samantha Matta.
“COBA craft’s the vision of its students to understand the world for what it is, and to then take their own approach on how to achieve their goals. There is an underlying belief that life should be seen as an opportunity, challenges seen as the first step to growth, and success to be seen as a humble awareness of how magnificent our creator is,” says Brad Neathery, former ACU and COBA graduate.
by Neely Borger | Jan 28, 2014 | Current Students, Faith Infusion
After an unforgettable experience in Moree, the group was eager to head to the big city of Sydney! After a long day of travel (8 hours on a bus and another hour on a plane to be exact), the weary group met Dr. Shepherd at the Adina Hotel in the heart of the city. With its tall buildings, beautiful beaches, quaint local coffee shops and cafes, and other unique attractions, students were ready to explore everything Sydney had to offer. Students met for one last class to discuss and debrief their experiences over the past week in Moree.
For the next couple of days, students spent their time exploring the grand city. Some local “must see places” included Patty’s Market, the famous Harry’s Cafe de Wheels, Darling Harbor, the Sydney Bridge, and the world famous Sydney Opera House. Some of the students joined Dr. Vardiman and his wife, Jackie, and took a dinner cruise around the Sydney Harbor one night. Many students went to see the showing of “The Magic Flute” at the Sydney Opera House. One day, the group went on a hike deep into the Blue Mountains, seeing a variety of forest life and high waterfalls. They also visited the Featherdale Wildlife Park, a zoo with Australian animals, including koala bears, kangaroos, and several different bird species. On the last day of the trip, a group of students went to the Hillsong Church in Sydney. Hillsong is a praise and worship band known throughout the world. Students were able to attend the worship service and meet some of the band members.
“Hillsong is one of my absolute favorite bands! Going to this church was the perfect way to end our trip. I will never forget the memories and friendships that I made in Australia! Traveling abroad is definitely one of the highlights of my college career,” says Angela Conway, a junior math major minoring in business.
On January 12, it was time to say goodbye to the Aussies and travel back to America. Brisbane, Moree, and Sydney had been completely different, each offering unique Australian experiences in a new cultural context. Students came back to Abilene with a greater understanding of global entrepreneurship and how business operations function in a different country. Working with the native Aboriginal children in Moree allowed students to apply concepts learned in class to see the impact of technology and education in impoverished areas.
So long sunny skies, sandy beaches, and Aussie accents. It’s time to head back to Abilene! G’day-until we meet again!
The group says goodbye to Australia as they head to the Sydney airport.
by Neely Borger | Jan 22, 2014 | Current Students, Faith Infusion
After a week in Brisbane, the group headed to a small town called Moree in the Australian Outback. In Moree, students planned to work with native Aboriginal children with different forms of technology, including the iPad, Microsoft Office programs, and other programs on both the Mac and PC systems. The team was excited to partner with missionary Brad Johnson and expand upon the principles they had learned concerning global poverty and lack of education in class the previous week. Working with these less fortunate kids was a great way to broaden students’ perspectives with global mission work, focusing on education in an impoverished area. Unfortunately, Dr. Ian Shepherd was not able to come to Moree due to an illness he came down with in Brisbane. Dr. Phil Vardiman along with his wife, Jackie, and the 22 students stayed at a private school in Moree.
“I was not sure what to expect coming into Moree. By the end of our visit, I had built strong relationships with many of the Aboriginal children. It was neat knowing that I had planted a seed for the continuing of their education,” says Alex Cotton, a sophomore Accounting major.
Every day, around 25 students from the local community came to the private school. Each ACU student was partnered with one of the local kids from the neighborhood. For most of the day, ACU students would work with the kids using different technological programs, teaching them various functions on Microsoft Word and Microsoft Excel, iMovie, and other general applications on the iPad. After a couple of days, many of the local kids felt more comfortable using these programs. The kids were fast learners, quickly applying the new skills they had learned to projects they worked on throughout the week. The children did learn many new computer skills; however, seeing strong relationships form between ACU students and the kids was also a highlight of the trip.
For the final project, groups of students acted out and filmed parts of Bible stories with the kids. The Bible stories included Jonah and the whale, Moses and the 10 plagues, and David and Goliath. Using the iMovie program, students edited the videos and then showed them to the entire group at an “awards” ceremony the last day. Working with the Aboriginal kids allowed ACU’s students to take concepts learned in the classroom and apply those principles in a real life situation. ACU students walked away with a greater understanding of poverty and lack of education in a different culture. They also left Moree truly feeling how God’s presence had blessed both them and these children over the past four days.
by Neely Borger | Nov 12, 2013 | COBA Events, Current Students, Executives In Residence, Faith Infusion
This Fall Break, a group of 23 students along with professors Dr. Jonathan Stewart, Dr. Joyce Haley, COBA Executive in Residence David Swearingen, and ACU Chief Marketing Officer Jason Groves headed north to the single most competitive work environment in the country-New York City. While in New York, the group was able to visit Wall Street and meet with executives from companies like Johnson & Johnson, Magnet Media, Dentsu American, CNN and the NBA. Brandon Baker, a ’98 ACU graduate, hosted the group as they toured the New York Stock Exchange. Brandon now serves as the organization’s vice president of information technology. Seeing ACU alumni like Brandon succeed in such a competitive business environment shows how competitive ACU students are against graduates from larger elite schools, such as Harvard and Yale. ACU students are able to infuse faith into their work, offering a set of ethics and values to the marketplace. Swearingen states, “If there’s anything business needs more of, it is Christians who bring their ethics and values into the marketplace. That’s what ACU students and grads do.”
“Being in NYC was so empowering! There are opportunities everywhere you look. We have discussed businesses in a classroom setting, but actually meeting business CEOs and leaders gave us a whole new perspective of how companies operate,” states Gentry McMath, junior accounting major.
Amanda Clary, Shannon Ball, Sarah Hailey, Whitney Stevens, Jaci Isham, Gentry McMath, Natalie Goin, Allie Rostron, Savannah Smith, Amy Sloan and Meghan Eager on the NYC fall break trip.
by Neely Borger | Oct 10, 2013 | Careers In..., COBA Events, Current Students, Faith Infusion, Special Speakers
Earl Young
COBA was proud to host the legendary world class Olympic Gold medalist Earl Young. Mr. Young spoke to COBA students at a COBA Career Connect session on October 9. Earl’s list of accomplishments and accolades is quite remarkable on the track field and in the business field. Earl was brought to ACU by track coach Oliver Jackson from the orange trees of the San Fernando Valley in California. At the age of 19, he was a member of the 1960 United States Olympic Track and Field Team, winning a Gold Medal in the 1600 meter relay while also setting a new World and Olympic record. He is an All-American in Track and Field and participated on numerous international teams establishing four World records and four American records. Earl Young attended ACU and graduated with an undergraduate degree in Business along with History and Religion and graduate studies in Business Management.
Earl also shines in the field of business. Mr. Young has served in the role of Advisor, Corporate Officer and Director of companies in the United States and abroad. He has worked with Fortune 500 companies and Investment Banking firms in New York, Los Angeles, Toronto, Vancouver, and London. He has also worked with the World Bank and U.S. senators and congressmen. One of the organizations he has worked with is the Madagascar World Voice, a philanthropic organization partnering with World Christian Broadcasting to broadcast news, education, and entertainment with the fundamental message of hope and freedom to over 2 billion listeners throughout the world. Earl’s connections in Madagascar started the process of a scholarship funded by the World Bank for ACU students who are from the Republic of Madagascar.
Mr. Young’s resume also includes work with the Diamond Fields International Ltd., Earl Young and Associates, Renaissance Capital Group, AMI Investment Corporation, and Chafin and Young. Mr. Young is a member of the Abilene Christian University Council and a Director of the American Studies Institute Advisory Board of Harding University.
Earl is truly the definition of an exceptional performer in all aspects of life. Earl told students how he used to doubt all of the talk about God’s direct provision and intervention in people’s lives. Looking back on his life, he now sees how God was the sole reason for all of his opportunities and achievements. His gold medal in the 1960 Olympics has opened many doors for him throughout his life time. Earl encouraged students to think about their own gold medal and what achievements and blessings in their lives they have that will open the numerous doors for them. ACU and COBA are proud to recognize Mr. Young as an ambassador for God through his actions and achievements throughout the world. Earl currently lives in Dallas and continues to exemplify the faith-based truth that with God, all things are possible.
“Once the door of opportunity has been opened for you, you have to have value to offer before the door closes. Embrace every opportunity or that door will close too quickly.”
Earl Young addresses students at COBA’s Career Connect
“The workforce is looking for hard working Christians with integrity. With all of the high pressures in business, honesty is such a valuable characteristic for businesses today.”
by Allison Phillips | May 1, 2013 | Current Students, Faith Infusion
On April 3, four ACU students, accompanied by Dr. Vic McCracken, traveled to Washington D.C. in order to attend the IJM Student Conference and Global Prayer Gathering. These students made the trip as part of their involvement in ACU’s chapter of International Justice Mission, or IJM. IJM is committed to raising awareness and stopping trafficking around the world, whether that be sex trafficking, child soldiers, or forced labor.
Kayla, Carlee, and Sarah in D.C.
The Global Prayer Gathering, an event at which students gather to pray and hear the stories of former trafficking victims and caseworkers from the field, was very meaningful to Carlee Finkelstein, a junior marketing major from Plano.
“For me it was really amazing to pray with people all across the world for IJM and their mission,” she explained. “As a college student I know that I can’t just write a huge check to IJM to help with their work, but I can pray and that is what God has called us to do.”
Kayla Lawrence, senior accounting major from Cross Plains, felt that the student conference provided a lot of insights on running an event like Justice Week, ACU’s annual event focusing on social justice.
“I learned the most at the student conference by hearing ideas from other schools on how we can improve our Justice Week even more,” she elaborated. “It was very interesting to talk with students from across the states and hear what events and strategies have worked on their campus to spread awareness and what earned the most success. I thought it was very helpful and we plan to incorporate some of those cool ideas into ACU Justice Week 2014!”
In addition to learning, a couple of ACU students were asked to speak at the Student Conference about Justice Week and the way their social justice organizations are run here on campus.
Sarah Ratliff, a senior marketing major from Lake Kiowa, who was asked to speak at the Student Conference, said she really enjoyed getting to talk about what IJM is doing here at ACU.
“Getting to go is so exciting,” she said, “but being asked to speak and display our leadership is another thing. I hope that we can continue to have great leaders that can continue to set a great example on campus and off so we can make more trips like this.”
There’s a lot of opportunity for COBA students to make a difference in the world, so be sure to check out opportunities like IJM!
The IJM Group in Washington D.C.
