Written by junior marketing and art major, Isabella Maradiaga
With over 30,000 members, the American Marketing Association (AMA) is “the essential community for marketers” that offers national conferences, events, and professional training. As marketing continues to play an integral role in the business world, the demand for a similar community has grown in educational institutions. For this reason, AMA now has 390 college chapters and 14,000 student members across North America. Students are joined in collegiate chapters by faculty and staff who share their passion to grow in their field. ACU’s College of Business Administration wishes for students to have the same opportunity to be a part of this association and has officially re-joined this professional association with our own student chapter.
Reagan Morgan (’08), Director of Marketing for PFSweb, discusses marketing and customer service with AMA members
Marketing majors have been looking for real-world experience in their field and the American Marketing Association (AMA) chapter is back on campus, looking to provide opportunities for students to learn and grow. A few years ago, this student organization was very popular for organizing events like branding workshops and working along with faculty to develop marketing plans for the annual AMA International Collegiate Conference where students traveled to join over 1,700 marketers in New Orleans. At this competition, students presented their marketing plans on a case study determined by AMA to compete with other universities. AMA also provided students with the opportunity to have hands-on experiences, participate in networking events, and meet professionals in their field. Last spring, the newly formed AMA officer team hit the ground running to launch the return of this organization. In April, a group of five students led by AMA sponsor and Enrollment & Student Development Manager, Lindsay Palmer, went on a field trip to visit companies PFSweb, LiveArea, and American Airlines. In visiting these organizations, students had the opportunity to learn about the internal procedures that lead to successful marketing decisions and to meet with ACU alumni who are currently serving marketing roles in these companies. Because of the time volunteered by our alums, our students were able to learn about different areas in their field, such as: digital channels, customer loyalty programs, global marketing, channel strategy and customer service.
AMA members meet with Kelly Lytle (’12), Senior Analyst for American Airlines Premium Guest Services
At their visit to the American Airlines office, students were briefed on all of the different loyalty and customer service programs that American Airlines offers as well as having the opportunity to visit the Admiral’s Club, where they were able to observe the importance of the smallest marketing decisions, including things like partnerships with hand soap and printer brands, and how those decisions impact the customer experience.
After such a significant networking and learning experience, AMA’s officer team is working on a plan to provide similar opportunities to all of its members. This student organization wants to encourage students from every major to consider the chance to set themselves apart in the marketplace, gain some digital marketing skills, and enjoy networking events with business professionals. AMA’s President, Kaman Turner, says, “Everyone should be a part of AMA, especially marketing majors. The vast network and real life experiences AMA provides is THE place for young professionals to grow and build their own brand; while also working with others to impact the community and make a difference right now.”
Make sure you check out the ACU student chapter for AMA this fall and start gaining some real-world experience! For questions, contact Lindsay Palmer at lindsay.palmer@acu.edu.
The end of the school year brings about the season of awards, recognition and many changes, whether it occurs in elementary school, high school, or college. We’d love to share a recap of our celebrations over the last month as we honored our graduates and their transition into the next chapter of their lives.
MAcc Class of 2019
The Master of Accountancy program holds an annual luncheon honoring their graduates and recognizing an outstanding student. This year’s luncheon, sponsored by Ernst & Young, featured an inspiring speech from 2008 MAcc alum, Dustin Marshall who works as a Senior Assurance Manager with EY in Fort Worth, Texas. He encouraged the graduates not to make working their sole priority but to get involved with a church and develop a support system there, noting that the support of your spiritual family is invaluable in helping you navigate the difficulties that life will inevitably bring to each of us. Lexi Koon, from Arvada, CO, received the Outstanding MAcc Graduate Award for 2019 for her excellent grades, character, and integrity. Of her time at ACU, Lexi said, “The professors, the faculty, and the students have shown me what it is to look at those who are different from me and want to learn from them, to learn how to love them, and to be surrounded by a circle of people who have your back 100%. As I leave ACU, I feel completely supported and surrounded by an extraordinary amount of love and I am thankful.”
Lexi Koon
Dustin Marshall
You can view and download or order pics of the MAcc luncheon by clicking here.
Business Graduates from the Class of 2019
The COBA Senior Dinner was held on May 10th, giving faculty, staff, grads and their families time to reflect on their years in the College of Business and to recognize outstanding faculty and staff. It’s COBA tradition to have students speak on behalf of their class and to have a parent speak on behalf of the families of the graduates. This year’s speakers expressed their gratitude for their experience in COBA and challenged their peers to integrate their faith into their vocation and personal life.
Dr. Kathy Crockett
Parent speaker, Dr. Kathy Crockett, mom to Calley (’19) an accounting major and Maddy, a sophomore marketing major, said she was, “Grateful for faculty and staff who strive for excellence and also love the Lord. That my daughter is taught by excellent professors living out their faith is incredibly important to us. My husband, Steve, and I are so confident in the curriculum of what Calley learned. She did well in her internship and was offered a full time position, which is another marker of the excellence of the program. We are grateful for the ways the faculty and staff also served Calley. They knew her name, said hello even off campus, assisted with resume and career advice, and also life advice at times when things may have been hard. We hope the faculty and staff will always remember the good you do – in and out of the classroom. We certainly will.”
Student speakers Hanna Roberts (’19), management/marketing major from Corpus Christi, Texas, and Kevin Pantoja (’19), finance/management/accounting major from Roscoe, Texas spoke on behalf of graduating COBA students. Hanna said, “We are grateful for the leadership and examples of character that have been set for us by professors and faculty who became mentors and friends. Most of all, we are grateful for the presence of Christ on this campus and in the Mabee Business Building that fills those within it. We are forever changed for the faith and life that has been poured into us during our time here.”
Hanna Roberts
Kevin Pantoja
Kevin added, “It’s important to be thinking of the path you are currently on and asking yourself if it will truly make you happy. In other words, asking, ‘Am I happy with where I am right now?’ and understanding that you can always keep learning and keep pushing yourself to higher standards even after college. I am so thankful to everyone at COBA for helping me to believe in myself and helping me find new opportunities that I would enjoy after graduation. COBA is definitely blessed to have some of the best professors in the business and their compassion has reached every student in more than one way.”
Dr. Jonathan Stewart, Accounting and Finance Teacher of the Year
Dr. Dennis Marquardt, Management Sciences Teacher of the Year
At the end of the academic year, students have the opportunity to show their appreciation for their professors by voting for the COBA Teacher of the Year for Management Sciences and for Accounting and Finance. This year’s winners were Dr. Dennis Marquardt (Assistant Professor of Management) and Dr. Jonathan Stewart (Professor of Finance). Dr. Marquardt said, “Every graduation is special and this one was especially so since several of this year’s graduates started at ACU the same time I did in August 2015. Many students at the senior dinner were in my Introduction to Business courses that very first semester and it has been such a unique privilege to walk alongside them each year until now. These graduates not only worked hard learning skills and abilities worthy of a resume, but it was inspiring to also see them grow in virtues worthy of eternity. Thank you for your hard work and for the ways you challenged and inspired me. As you go from here may you seek God and His ways with all of your being, you will not regret it!”
Tim Johnston, Outstanding COBA Staff Person of the Year
Dean Brad Crisp gave the Staff Person of the Year Award for COBA to Assistant Dean, Tim Johnston. Dr. Crisp said, “Tim offers great mentorship to our students, both professionally and personally. His fingerprints can also be seen in our efforts at professional development and external connections.” Johnston added that, “Each year it is a privilege to meet and thank the parents of our graduating seniors.”
Dr. Katie Wick
The Weathers Fellowship for Outstanding Junior Faculty recognizes an untenured faculty member who shows outstanding potential for the classroom and for research. This year’s recipient was Dr. Katie Wick, who Crisp said, “Has in a very short period of time, re-established a strong stream of research and become a valued colleague.”
Dr. Monty Lynn
The Dean’s Award for Research was awarded to Dr. Monty Lynn, who has recent publications in outlets as diverse as the Journal of Business Education, Journal of Biblical Integration in Business, and Journal of Development Studies in his distinguished research career.
Dr. Andy Little
The Dean’s Award for Service and Leadership was given to Dr. Andy Little for leading the charge of COBA’s accreditation efforts as we successfully navigated another re-accreditation process with AACSB International.
Dr. Brad Crisp
Dr. Terry Pope
Dr. Terry Pope gave a blessing to the students through scripture, encouraging them to stay close to the Lord and lean on Him as they go through life. Dr. Crisp concluded the evening saying, “Students, as you prepare for graduation, know that your relationship with ACU and COBA does not end. We want to continue to be a part of your life, and we want you to be a part of ours. We want to hear from you about your experiences, to encourage you in exploring additional learning opportunities, to provide opportunities for you to financially invest in COBA, to invite you to mentor current students, and most importantly, we want to support you as you discover the places where your faith and business converge.”
Congratulations to the Class of 2019. Go change the world, Wildcats!
This year, ACU Student Productions is premiering the ‘Sing Song Archives,’ a website that hosts video, audio, and pictures from the many years of Sing Song history and tradition. We decided to dig up some COBA Sing Song history. Read more to find out which of your faculty and staff were Sing Song legends as students!
Dr. Brad Crisp, Dean
First, our very own dean, Dr. Brad Crisp was involved in Sing Song all four years. He performed in six Sing Song acts, including directing the Fraternity of Galaxy in 1993 when they were hockey players.
Freshman Class – 1990: “Paving the Road to our Future”
Sophomores – 1991: “Happy Together”
Galaxy – 1991: “Galaxy’s Field of Dreams”
Galaxy – 1992:
Senior Class – 1993: “We’re Not Scared, We’re Just Chicken”
Galaxy – 1993: “On Frozen Pond”
M.C. Jennings
M.C. performed in Sing Song all four years as a student in both class and club acts and performed in two winning acts with Ko Jo Kai. Watch her performances here!
Freshman Class – 1988: “Sesame Street Live”
Ko Jo Kai – 1989: “We’re All Keyed Up”
Ko Jo Kai – 1990: “It’s Nice to Have Friends in High Places”
Senior Class – 1991: “Coming to America: The ACU Pilgrimage OR Turkey Tetra-Senior”
Ko Jo Kai – 1991: “Schooldazed”
Dr. Ryan Jessup
Dr. Jessup was also heavily involved in Sing Song, participating in both club and class acts while at ACU as a student. He was a part of the Class of 1997’s clean sweep, meaning that their class acts won overall each year.
Freshman Class – 1995: “”We are Truckers; We Have Self-Esteem”
Sophomore Class – 1996: “Why Yodeling is No Longer an Art Form”
Junior Class – 1997: “When You’re an Eskimo, the Fun Never Ends”
Dr. Jessup also participated in the Gamma Sigma Phi acts “How the West Was Sung” and “We are in Sails – The Shipping is on Us,” which are featured a ‘little’ later in this blog.
Amanda Pittman
Amanda Pittman performed in three Sigma Theta Chi Sing Song acts and won with “Making Their Mark” and “Chili Today, Hot Tamale.” See if you can spot her below!
Sigma Theta Chi – 1998: “Making Their Mark”
Sigma Theta Chi – 1999: “From Rags to Riches”
Sigma Theta Chi – 2000: “Chili Today, Hot Tamale”
Dr. Andy Little
And last, but certainly not least, Dr. Andy Little. Dr. Little may have been the most involved person in Sing Song ever. Performing in a whopping seven acts during his time at ACU as a student, Dr. Little participated in class and club acts all four years and even directed three acts.
Freshman Class – 1994: “The Search for Intelligent Life on the Hill”
Sophomore Class – 1995: “A Bunch of Hot Dogs (and Vendors)!” (directed by Dr. Little)
Gamma Sigma Phi – 1995: “We’re Teed Off, Shank You Very Much”
Junior Class – 1996: “The Thrill of Victory; The Agony of Da-Feet!” (directed by Dr. Little)
Gamma Sigma Phi – 1996: “How the West Was Sung”
Senior Class – 1997:
Gamma Sigma Phi – 1997: “We are in Sails – The Shipping is on Us” (directed by Dr. Little)
Be sure to come to Sing Song 2019 and watch all of our students who are involved as student directors, club and class act directors, leadership team managers and members, and act participants perform!
In January, over seventy students traveled to the top of a mountain in Colorado and spent a week learning about leadership from thirteen speaker sessions and a team of faculty and staff from ACU. Through the dynamic speakers, practical application of what is taught, and spiritual insight, students are equipped for leadership in the family, in their community, in the church, and in the marketplace. This short course is one of the most transformational experiential learning opportunities COBA offers and is always a favorite for students that attend.
Wendy Davidson and Elise Mitchell speak to students.
A unique aspect of Leadership Summit is an opportunity for students to hear from CEO’s, inspiring speakers, and ACU faculty and staff and get to know these individuals on a personal level. “One of the speakers shared a really impactful story about facing significant troubles in the workplace as a direct result of sharing his faith,” said Lincoln Jones, a senior accounting and IS major. “His testimony encouraged me to not fear the backlash from bringing faith into the workplace.” Some of the speakers from this year include Brad Gautney, founder and president of Global Health Innovations, Rick Atchley, preaching minister at The Hills, Wendy Davidson, president of U.S. Specialty Channels Kellogg Company, Tim Goeglein, senior advisor to the president and vice president for External Relations at Focus on the Family and deputy director of the White House Office of Public Liaison from 2001-2008 for President George W. Bush, Carlos Sepulveda, chairman of Triumph Bancorp, Inc. and former president and CEO of Interstate Batteries, Mike Willoughby, CEO of PFSweb, Inc., Elise Mitchell, founder and chair of Mitchell Communications and CEO of Dentsu Aegis PR Network, and Pete and Austin Ochs, founder/chairman and CEO, respectively, of Capital III.
Students have the chance to ask speakers questions at the end of each session.
In addition to lecture sessions, students are able to spend time talking with speakers one-on-one and share meals with them. Some of the speakers serve as mentors for a ‘River Crossing’ project, a project that challenges students to make a plan to use their given leadership positions to make a difference in the world. Taylor Gould, a junior marketing major, said that her favorite part of the experience “was simply being in Colorado and feeling connected with my professors, classmates, and the speakers. It was amazing to be able to experience all of it with people who you would never meet otherwise and people you see every day. The lessons from the week were very applicable and made me feel so inspired.” A community connection is at the core of Leadership Summit and happens at many different levels between every person – speaker or student – in attendance.
Zach Smith, Hill Holloway, and Hayden Hood swing off the side of the mountain on ‘The Screamer.’
While the week offers many moments for educational, spiritual, and community-centric transformation, the location also allows students to have a lot of fun. The class is currently held at Frontier Ranch, a YoungLife camp outside of Buena Vista, Colorado and YoungLife staff serve the Summit attendees throughout the week. Students can hike up to the crosses at the top of a mountain peak, swing off the side of a mountain on the Screamer, play archery tag, and spend time building community and fellowship in the game room. These experiences give students the chance to spend time with each other and grow in deeper connection (and also face their fears, especially if they have a fear of heights).
Students spend time in community with each other throughout the week.
Every year, students return to Abilene refreshed and challenged to make a difference in their communities and this year was no different. Mariel Delgado, a senior architecture and interior design major, shared that Summit “is not like any other business class you will ever take and the lessons you learn and friendships you make are unlike any other. Hearing everyone’s life stories from such a raw perspective but also just the fact that so many people took the time to come speak to us and pour into our lives for that week.” We look forward to watching how Mariel and all of the other students take what they have learned from the mountaintop and incorporate it into their lives to bring about change that lasts.
In the coming weeks, we will be sharing photos from the trip on our Facebook page as well as some of the speaker sessions for you to revisit and enjoy on our YouTube channel. Keep an eye out for these posts and future ones concerning the incredible and unique opportunity that is Leadership Summit.
Students hike up to the crosses at the edge of one of the ridges of Mt. Princeton.
It’s graduation day for our December graduates and we wanted to take one more opportunity to celebrate this milestone in their lives. Last week, on December the 4th, COBA hosted a luncheon in their honor celebrating them and all of the hard work that has helped them reach this day. Faculty, staff and students enjoyed fellow-shipping with each other, learning more about students’ favorite experiences at ACU and what advice those that were a little older would give them as they go out into the world.
It’s our tradition for a faculty member to give a blessing over the graduates as we say goodbye to them. Dr. David Perkins, Professor of Accounting, did this in an unusual way this year. Known for his guitar ballads in class, he chose to sing the blessing over them with a David Perkins original song.
We hope you’ll enjoy hearing his message to the students as well as seeing some pictures from the event. To the class of 2018 we say thank you for choosing ACU, for investing of yourself in the process, and for making us all better people during your time here. May God bless you and give you wisdom and direction knowing that He has designed you for His purpose and good works, which he has planned and prepared in advance for you to do.
Graduation is only a few days away and it’s the time of year we sadly say goodbye to our graduating seniors. We are proud of our students and we’d like to introduce you to a few of them on this blog, letting you know how their time at ACU has molded them, where they are headed after graduation, and what advice they have for the new freshmen class coming in the fall.
Allie Cawyer, Marketing major from Plano, Texas
After graduation, I will be moving back to Dallas and hoping to work in the corporate event industry.
For the last year, I have been working with University Events here at ACU and it has only made me more excited to pursue events full time. So, getting to actually do events all the time and working in that position is making me excited for graduation. Plus, no event is the same so I will not have to worry about doing the same thing every day.
Allie Cawyer
My favorite ACU memory was probably when I studied abroad two summers ago. The experience was unlike any other and I not only learned about all of the other cultures but also about myself.
My favorite class was Leadership Summit because I got credit for taking a class in the mountains of Colorado, but the takeaway was much more than just the credit hours. So many people poured into us during that week with life lessons, truth and God’s word that nothing can compare to it.
My advice would be to be as involved as you can within your department, no matter what it may be. Get to know not only your classmates but also your professors because they truly care about you and your life. Start it early on, so that you get the full experience all four years.
Steven Yang, English major and COBA Student Worker from Chiang Rai, Thailand
After graduation, I am going to Regent University of Law in Virginia Beach, Virginia. I am excited to be done with my undergrad and be able to travel home and see my family in Thailand.
Steven (tan jacket in the middle) and friends hiking over Spring Break.
My favorite memory at ACU is climbing different buildings, having game nights, and biking around Abilene.
My favorite class was Literature for Young Adults because reading stories from this class connects me to my past and helps me find my identity.
I would tell incoming freshmen to work hard
but never lose the ability to see the silver-lining in life. Life is too short and too hard to not be happy.
Katie Isham, Accounting major from Decatur, Texas
After graduation, I plan to work at PwC in Dallas as an Audit Associate. I’m most excited to go out and use the skills and knowledge I’ve learned throughout college to bless others. I’m not sure what that will look like, but I know that God has big plans- I’m just glad to be a part of them!
Katie Isham
My favorite ACU memory…. hmmm. There’s not a certain memory that sticks out to me, rather my favorite thing about ACU is the people. Finding and creating friendships with diverse people who have the same aim, to love the Lord by loving others, has been instrumental in making me who I am.
My advice to incoming freshmen is don’t be afraid to step outside of your comfort zone. You’ll regret the opportunities you didn’t take and the friends you didn’t make. Keep your relationship with the Lord your main priority and join a church and Bible study right away! Regardless of what happens in your next four years, know that God so loved you that he sent his son to die for you as an atonement for your sins, so that through GRACE you are saved, not by your own works. Give all the glory to God!
Jack Oduro, Accounting major from Garland, Texas
After graduation, I am going to take a missional focused trip to Ghana for
Jack Oduro
the summer. Then, I begin getting ready for my full time job with Weaver & Tidwell LLP in Dallas. I am excited about graduation and grateful that all of my family is in one place for the first time in two years.
My favorite ACU memory is…truly, any time I got to spend time with the people at this school was inspiring. Some of my best moments may include late night strolls around campus and potential trespassing with life-long friends, friendships which began here.
My favorite classes were Social Entrepreneurship with Laura Philips and Leadership Summit with the Lytle Center for Faith and Leadership. They are both up there in the extraordinary classes category. They both live up to ACU’s commitment of creating leaders for Christian service around the world.
My advice for the fishy is to seek to genuinely serve others because big changes start with the little acts of service.
Congratulations to the class of 2018! As Minor Meyers said, “Go into the world and do well. But more importantly, go into the world and do good.”
wisdom and direction knowing that He has designed you for His purpose and good works, which he has planned and prepared in advance for you to do.
