Written by junior marketing and art major, Isabella Maradiaga
With over 30,000 members, the American Marketing Association (AMA) is “the essential community for marketers” that offers national conferences, events, and professional training. As marketing continues to play an integral role in the business world, the demand for a similar community has grown in educational institutions. For this reason, AMA now has 390 college chapters and 14,000 student members across North America. Students are joined in collegiate chapters by faculty and staff who share their passion to grow in their field. ACU’s College of Business Administration wishes for students to have the same opportunity to be a part of this association and has officially re-joined this professional association with our own student chapter.
Reagan Morgan (’08), Director of Marketing for PFSweb, discusses marketing and customer service with AMA members
Marketing majors have been looking for real-world experience in their field and the American Marketing Association (AMA) chapter is back on campus, looking to provide opportunities for students to learn and grow. A few years ago, this student organization was very popular for organizing events like branding workshops and working along with faculty to develop marketing plans for the annual AMA International Collegiate Conference where students traveled to join over 1,700 marketers in New Orleans. At this competition, students presented their marketing plans on a case study determined by AMA to compete with other universities. AMA also provided students with the opportunity to have hands-on experiences, participate in networking events, and meet professionals in their field. Last spring, the newly formed AMA officer team hit the ground running to launch the return of this organization. In April, a group of five students led by AMA sponsor and Enrollment & Student Development Manager, Lindsay Palmer, went on a field trip to visit companies PFSweb, LiveArea, and American Airlines. In visiting these organizations, students had the opportunity to learn about the internal procedures that lead to successful marketing decisions and to meet with ACU alumni who are currently serving marketing roles in these companies. Because of the time volunteered by our alums, our students were able to learn about different areas in their field, such as: digital channels, customer loyalty programs, global marketing, channel strategy and customer service.
AMA members meet with Kelly Lytle (’12), Senior Analyst for American Airlines Premium Guest Services
At their visit to the American Airlines office, students were briefed on all of the different loyalty and customer service programs that American Airlines offers as well as having the opportunity to visit the Admiral’s Club, where they were able to observe the importance of the smallest marketing decisions, including things like partnerships with hand soap and printer brands, and how those decisions impact the customer experience.
After such a significant networking and learning experience, AMA’s officer team is working on a plan to provide similar opportunities to all of its members. This student organization wants to encourage students from every major to consider the chance to set themselves apart in the marketplace, gain some digital marketing skills, and enjoy networking events with business professionals. AMA’s President, Kaman Turner, says, “Everyone should be a part of AMA, especially marketing majors. The vast network and real life experiences AMA provides is THE place for young professionals to grow and build their own brand; while also working with others to impact the community and make a difference right now.”
Make sure you check out the ACU student chapter for AMA this fall and start gaining some real-world experience! For questions, contact Lindsay Palmer at firstname.lastname@example.org.
The end of the academic year brings about the season of awards, recognition, and change whether it occurs in elementary school, high school, or college. While we celebrate our graduates and the next chapter of their lives, the College of Business Administration is not immune to transition, either. We are saying farewell to three inspirational professors: Dr.Rob Byrd (Associate Professor of IT and Computing), Dr. Malcolm Coco (Professor of Human Resource Management), and Dr. Terry Pope (Professor of Finance) as they retire. Students, colleagues, friends and family joined to honor them at receptions on May 6th where tributes and well wishes were shared with each of the retiring professors.
Rob Byrd with SITC students Paula Berggren and Lauren Walker
Rob Byrd came to ACU in 2009 and was known for not only helping students dive deep into the world of Information Technology and Security, but also helping them develop a deeper faith and spiritual walk. Recent SITC graduate, Lauren Walker (’19) described Byrd as a passionate teacher who wanted to maximize students’ learning and push them to be their best selves. She said, “He never missed an opportunity to show us how the knowledge and skills we were gaining can transcend all areas of life. He never settled on just letting us ‘get by’ with our education. He constantly challenged us and pushed for excellence and innovation. As a mentor, he was a person who saw the best in his students. He wasn’t afraid to say the hard things, and encouraged us to go after the things in life we never thought we could achieve. ” Dr. Byrd baptized Lauren last October and she recounted that Byrd was “just simply himself”, never afraid to be transparent, witty, cynical, and show a genuine interest in his students. She said, “If anyone of us needed help with something school related, or even personal, it wasn’t a doubt that he was just one phone call or text away.”
While some students might have been intimidated by a professor like Byrd, Walker said, “The last thing I guess I want to say is that like all of the SITC professors, Dr. Byrd is so special. Dr. Byrd is such a softy, but of course he would never say it. He has such a servant heart, and has touched so many students’ lives over the years, and of course I just happen to be one of them. He’s one of those professors I will end up telling my children stories about!”
Byrd is transitioning into a new career as Staff Technical Project Engineer with Collins Aerospace at their headquarters location in Cedar Rapids, Iowa. He said, “This position will be a challenging adventure for me-just what I was hoping for. Working at this level will allow me to be involved and responsible for both the design/development and the budgetary/systems aspects of the assigned projects and programs. The nature of the work will be classified, but will be in support of national defense and will draw from my education, experience and certifications. I thank my colleagues for their support.”
Coco with students Grace Smith and Dayle Hayes
Malcolm Coco arrived at ACU in 1989. Coco was well known for helping students find jobs through his internship class, mentoring students through Human Resource classes and the Student Chapter of the Human Resource Management organization, his love for the outdoors, and playing the Beach Boys loudly during office hours.
Coco said that when he came to ACU, he only intended to teach for 2 or 3 years and then planned to pursue a career as a pilot for an airlines. Thirty years later, he says, “I’m still teaching and enjoying every minute. Associating with great Christian faculty and staff and having the opportunity to shape young lives has been a blessing to me. I’m wondering where the 30 years went to!”
Dr. Coco with his family
When asked what the best advice he would offer to students would be, he encouraged students to be the best you that you can be. Always strive to be your bosses “go to” person, meaning when there is an important project with a short turn around and it needs to be done correctly, you want your boss to always think of you as the person he or she trusts to get the job done. He said, “Winners make it happen and losers let it happen.”
To his colleagues, Coco said, “It has been a blessing to me to have the fortune of knowing so many God fearing, Christian faculty. Your example and support for me and my family for these past 30 years has been tremendous. Thanks for the memories.”
Retirement for Coco will be a mixed bag. He will continue to teach as an adjunct faculty member and will continue to manage the COBA internship program. Coco has no plans to slow down. He said, “My children and grandchildren all live in Abilene, so I’m planning for some serious grandchild time. Hobbies of hunting and fishing will continue. I have already joined several civic organizations and intend to do volunteer work for several non-profits.”
Pope with daughter Abby Pimentel and wife Gayla
When he wasn’t teaching a finance class like STAR (Student Trading and Research), you could find Terry Pope on the golf course, working on his new baseball podcast with Tim Johnston, or in his shop working on his next furniture project.
Terry Pope answered the call by Jack Griggs to come and teach at ACU in 1992. Pope said that teaching at ACU has been a great experience, “When I came to Abilene, having already worked for twenty-three years in industry and academics, I was thinking that I would teach for about fifteen years. However, teaching at ACU was so rewarding that I just kept showing up, year after year. ACU is a special place to our family, since Gayla and I, all three of our children, and three of our grandchildren have attended. Our other six grandchildren will likely follow in these steps.” Pope went on to say that it’s been great to be a part of the ACU community. He said, “I felt that everyone on campus strove for excellence in what they did and sought to be pleasing to God. Being a part of that environment made me a better person.”
Terry, Gayla, Beth, and Don Pope
When asked if there was anything he’d like students to know, he said, without question that the favorite part of teaching at ACU was getting to know so many students. Pope estimates that he has taught about four thousand students and tried to get to know each one of them saying, “I have many great friendships today with former students. Every student was different – different backgrounds, different interests, and different personalities. That diversity made our community better. I hope that I communicated to my students that being a Jesus follower comes before all else. While I taught Finance, I said ‘the main thing is to keep the main thing the main thing’. Brilliance in Finance is not the main thing, but only a compliment to following Jesus.”
Pope said that his colleagues at ACU were great and continue to be his close friends. He recounted, “I remember telling someone early in my career at ACU that I had underestimated the joy of being able to work daily in a Christian environment. I felt a closeness and shared purpose with colleagues all over campus, even though we might not have been well acquainted. To all of these colleagues, I say ‘keep it going’. Investment managers must communicate to their clients that ‘Past performance is no guarantee of future results.’ Every day is a new day that requires our best efforts and a continuing renewal of our minds.”
Pope plans on staying in Abilene and continuing to be closely connected to ACU while spending time playing more golf and tennis, doing more woodworking, taking piano, traveling, studying, and volunteering. “There are many more things that I will want to do that time will allow.”
Combined, the three educators have almost 75 years of experience teaching ACU students. Their dedication to students and peers as well as their example of excellence in the classroom and in their faith walks will truly be missed. The words “thank you” seem inadequate for what they have meant to the lives of thousands of students.
Click on the highlighted links below to view pictures and video messages in tribute to each of the retiring professors.
The end of the school year brings about the season of awards, recognition and many changes, whether it occurs in elementary school, high school, or college. We’d love to share a recap of our celebrations over the last month as we honored our graduates and their transition into the next chapter of their lives.
MAcc Class of 2019
The Master of Accountancy program holds an annual luncheon honoring their graduates and recognizing an outstanding student. This year’s luncheon, sponsored by Ernst & Young, featured an inspiring speech from 2008 MAcc alum, Dustin Marshall who works as a Senior Assurance Manager with EY in Fort Worth, Texas. He encouraged the graduates not to make working their sole priority but to get involved with a church and develop a support system there, noting that the support of your spiritual family is invaluable in helping you navigate the difficulties that life will inevitably bring to each of us. Lexi Koon, from Arvada, CO, received the Outstanding MAcc Graduate Award for 2019 for her excellent grades, character, and integrity. Of her time at ACU, Lexi said, “The professors, the faculty, and the students have shown me what it is to look at those who are different from me and want to learn from them, to learn how to love them, and to be surrounded by a circle of people who have your back 100%. As I leave ACU, I feel completely supported and surrounded by an extraordinary amount of love and I am thankful.”
You can view and download or order pics of the MAcc luncheon by clicking here.
Business Graduates from the Class of 2019
The COBA Senior Dinner was held on May 10th, giving faculty, staff, grads and their families time to reflect on their years in the College of Business and to recognize outstanding faculty and staff. It’s COBA tradition to have students speak on behalf of their class and to have a parent speak on behalf of the families of the graduates. This year’s speakers expressed their gratitude for their experience in COBA and challenged their peers to integrate their faith into their vocation and personal life.
Dr. Kathy Crockett
Parent speaker, Dr. Kathy Crockett, mom to Calley (’19) an accounting major and Maddy, a sophomore marketing major, said she was, “Grateful for faculty and staff who strive for excellence and also love the Lord. That my daughter is taught by excellent professors living out their faith is incredibly important to us. My husband, Steve, and I are so confident in the curriculum of what Calley learned. She did well in her internship and was offered a full time position, which is another marker of the excellence of the program. We are grateful for the ways the faculty and staff also served Calley. They knew her name, said hello even off campus, assisted with resume and career advice, and also life advice at times when things may have been hard. We hope the faculty and staff will always remember the good you do – in and out of the classroom. We certainly will.”
Student speakers Hanna Roberts (’19), management/marketing major from Corpus Christi, Texas, and Kevin Pantoja (’19), finance/management/accounting major from Roscoe, Texas spoke on behalf of graduating COBA students. Hanna said, “We are grateful for the leadership and examples of character that have been set for us by professors and faculty who became mentors and friends. Most of all, we are grateful for the presence of Christ on this campus and in the Mabee Business Building that fills those within it. We are forever changed for the faith and life that has been poured into us during our time here.”
Kevin added, “It’s important to be thinking of the path you are currently on and asking yourself if it will truly make you happy. In other words, asking, ‘Am I happy with where I am right now?’ and understanding that you can always keep learning and keep pushing yourself to higher standards even after college. I am so thankful to everyone at COBA for helping me to believe in myself and helping me find new opportunities that I would enjoy after graduation. COBA is definitely blessed to have some of the best professors in the business and their compassion has reached every student in more than one way.”
Dr. Jonathan Stewart, Accounting and Finance Teacher of the Year
Dr. Dennis Marquardt, Management Sciences Teacher of the Year
At the end of the academic year, students have the opportunity to show their appreciation for their professors by voting for the COBA Teacher of the Year for Management Sciences and for Accounting and Finance. This year’s winners were Dr. Dennis Marquardt (Assistant Professor of Management) and Dr. Jonathan Stewart (Professor of Finance). Dr. Marquardt said, “Every graduation is special and this one was especially so since several of this year’s graduates started at ACU the same time I did in August 2015. Many students at the senior dinner were in my Introduction to Business courses that very first semester and it has been such a unique privilege to walk alongside them each year until now. These graduates not only worked hard learning skills and abilities worthy of a resume, but it was inspiring to also see them grow in virtues worthy of eternity. Thank you for your hard work and for the ways you challenged and inspired me. As you go from here may you seek God and His ways with all of your being, you will not regret it!”
Tim Johnston, Outstanding COBA Staff Person of the Year
Dean Brad Crisp gave the Staff Person of the Year Award for COBA to Assistant Dean, Tim Johnston. Dr. Crisp said, “Tim offers great mentorship to our students, both professionally and personally. His fingerprints can also be seen in our efforts at professional development and external connections.” Johnston added that, “Each year it is a privilege to meet and thank the parents of our graduating seniors.”
Dr. Katie Wick
The Weathers Fellowship for Outstanding Junior Faculty recognizes an untenured faculty member who shows outstanding potential for the classroom and for research. This year’s recipient was Dr. Katie Wick, who Crisp said, “Has in a very short period of time, re-established a strong stream of research and become a valued colleague.”
Dr. Monty Lynn
The Dean’s Award for Research was awarded to Dr. Monty Lynn, who has recent publications in outlets as diverse as the Journal of Business Education, Journal of Biblical Integration in Business, and Journal of Development Studies in his distinguished research career.
Dr. Andy Little
The Dean’s Award for Service and Leadership was given to Dr. Andy Little for leading the charge of COBA’s accreditation efforts as we successfully navigated another re-accreditation process with AACSB International.
Dr. Brad Crisp
Dr. Terry Pope
Dr. Terry Pope gave a blessing to the students through scripture, encouraging them to stay close to the Lord and lean on Him as they go through life. Dr. Crisp concluded the evening saying, “Students, as you prepare for graduation, know that your relationship with ACU and COBA does not end. We want to continue to be a part of your life, and we want you to be a part of ours. We want to hear from you about your experiences, to encourage you in exploring additional learning opportunities, to provide opportunities for you to financially invest in COBA, to invite you to mentor current students, and most importantly, we want to support you as you discover the places where your faith and business converge.”
Congratulations to the Class of 2019. Go change the world, Wildcats!
Over spring break, a group of students led by Dr. Laura Phillips and Dr. Sarah Easter traveled to Costa Rica for the first ever Social Enterprise Consulting (MGMT 440) class. This project-based course is designed to give students hands-on experience dealing with a real and substantial issue faced by a socially-minded organization. Students spent six weeks prior to spring break learning about the basics of consulting and learning about the cultural context of the country and organizations they would visit. They were challenged to complete research on the industry and market and received training from the Rotary International campus in Denton, who were also training the entrepreneurs in Costa Rica. “We wanted the students to be prepared in diverse capacities,” said Dr. Easter “That way, when we traveled to Costa Rica, they were as effective as possible in the one-week in-country visit.”
In Costa Rica, the class worked with the Centro Agronómico Tropical de Investigación y Enseñanza (CATIE), which is a regional center in Costa Rica dedicated to research and graduate education in agriculture, and the management, conservation and sustainable use of natural resources. In collaboration with CATIE, Red de Emprendedoras del Turismo Sostenible de Turrialba (RETUS) is a network of female entrepreneurs focused on experiential rural tourism offerings as a means to help provide sustainable livelihoods to the three involved communities in Central Costa Rica – Santa Cruz, Guavabo and Mollejones. CATIE and RETUS are interested in better understanding the US market for sustainable rural tourism in Costa Rica as well as the development of a promotional marketing plan to successfully reach identified markets in order to grow and develop RETUS further. The class stayed in a small town called Turrialba on the CATIE campus. Over the course of three days, they visited the three communities and observed experiential tourism offerings in each location.
The consulting nature of the course was focused on students engaging with the women entrepreneurs in terms of ecotourism, which means that tourists engage in local culture when on vacation rather than staying within the confines of a resort or hotel for the duration of their stay. Students evaluated the offerings of each entrepreneur from a US – and specifically Texas – tourist perspective. They spent time in each community taking detailed field notes and giving preliminary recommendations and then spent a full day with the class debriefing and identifying weaknesses and opportunities of the offerings in consideration of US customers.
With the focus on ecotourism consulting, the students got to experience Costa Rica in special ways that emphasized interactions with the local culture. “The most eye-opening thing about this trip was the cultural immersion. To actively participate in activities with the locals gave me a unique perspective into who they are,” said Luke Stevens, a junior marketing major from Montgomery, TX. “Instead of feeling like an outsider looking in, I felt more like I was a part of them. Overall, I think I got more out of this trip because it had a focus and purpose as opposed to a regular spring break trip. I would rather have that type of experience than a relaxing week on the beach.” Among other things, the class toured the remains of a Pre-Colombian ruin, visited a butterfly farm, and even learned how to salsa dance. On their final day, they got to go zip lining through the jungle and rappel down waterfalls. “Since I come from a Central American country, I was really impressed by the ‘Tico culture,’ which is what Costa Ricans often call themselves, and how important it is to them that they grow as a community instead of as individuals,” noted Mafer Hernandez, a junior finance major from Guatemala City, Guatemala. They were also really invested in reducing contamination, their roads were clean and they also had several recycle bins.”
Now that they have returned from Costa Rica, students are working on a full report and marketing assessment that gives promotional and placement considerations for the women entrepreneurs. The project-based experience has been invaluable for students as they have gotten a chance to apply what they have been learning in class to real life – and in a meaningful, purpose-driven way. Dr. Easter’s favorite part of the trip was twofold; “I loved watching how passionate the women entrepreneurs are about their businesses and communities and how driven they were in their desire to share that passion with outsiders,” she said. “I also enjoyed watching the students in that international setting. It was neat seeing them interact with people in the community and dive into the experience fully. Traveling with students and watching how much they learn and grow in a short time frame is always incredible”
A grant from Southwest Airlines for plane tickets and scholarships from COBA, as well as the partnerships with Rotary International, CATIE, and RETUS made this trip possible and effective for the students and faculty that attended. We are extremely proud of our students for choosing to spend their spring break applying their business skills to serve others in a global context. We look forward to watching how this class grows in the future and other opportunities our students will have to affect change.
On Tuesday, March 26th, many gathered at the annual Ruth Allen Griggs Honor Luncheon, founded by Jack Griggs and Ann Griggs Berger in honor of their mother, Ruth Allen Griggs. They wanted a way to commemorate the spirit of generosity that Ruth Allen Griggs had in abundance and did so by creating an opportunity for student scholarship recipients and donors to interact. Around the room, stories about times at ACU were shared as well as stories about opportunities that demonstrate the importance and impact of giving back.
Two students were invited to speak about how the scholarships they received allowed them to experience a wide and unique variety of opportunities during their time at ACU. Kevin Pantoja, a senior finance and accounting major and first-generation college student from Roscoe, TX, spoke about the ways he has been able to live out Proverbs 27:17. “My time in the College of Business has allowed me the opportunity to grow not only as a man but as a man of God,” said Kevin. “Because of the interactions with my fellow students or with the amazing faculty and staff that we are blessed with, I can honestly say that I would not be standing here if it was not for the generosity of those in the room.” While at ACU, Kevin has studied abroad in Germany, attended Leadership Summit, been involved on campus, and most importantly has intentionally strived to build up the communities around him as others have built him up.
Elisabeth Danelski, a senior accounting major from Burleson, TX, also shared her story at the luncheon. Elisabeth spoke of goals and plans, but mostly the opportunities she has been able to have at ACU that were not in her plan. Studying abroad twice, serving on short term mission trips, attending conferences, and immersing herself in many other experiences unique to ACU was not in her plan but was made possible through Elisabeth’s hard work and the generosity of others. “In my time here, I have learned a lot of things,” Elisabeth explained. “I have broadened my horizons, I’ve cultivated a wider worldview, I’ve shared my story and had the pleasure of hearing so many others. But the one thing I will cherish the most is learning that the incredible experiences I had that weren’t in or didn’t go according to ‘my plan’ happened because it was never supposed to be my plan in the first place.” Elisabeth looks forward to making it a priority to pay the opportunities she has had forward once she graduates and urged her peers to do the same.
David Shewmaker (’92), a member of the Dean’s Council, also spoke at the luncheon. He reflected on times at ACU and shared his heart for the students and the community they experience here. All of the speakers were inspiring and reminded all attending of the value and importance of generosity. Dean Brad Crisp said “the Ruth Allen Griggs luncheon was once again a highlight of the year. Kevin and Elisabeth did an impressive job of sharing their stories as first-generation college students and expressing their gratitude to our donors. I am grateful we have the opportunity to bring our students and donors together for an event like this.” We were proud to be able to host this luncheon, honor Ruth Ann Griggs, and to once again see the effect that a spirit of generosity can have on generations.
This year, ACU Student Productions is premiering the ‘Sing Song Archives,’ a website that hosts video, audio, and pictures from the many years of Sing Song history and tradition. We decided to dig up some COBA Sing Song history. Read more to find out which of your faculty and staff were Sing Song legends as students!
Dr. Brad Crisp, Dean
First, our very own dean, Dr. Brad Crisp was involved in Sing Song all four years. He performed in six Sing Song acts, including directing the Fraternity of Galaxy in 1993 when they were hockey players.
Freshman Class – 1990: “Paving the Road to our Future”
Sophomores – 1991: “Happy Together”
Galaxy – 1991: “Galaxy’s Field of Dreams”
Galaxy – 1992:
Senior Class – 1993: “We’re Not Scared, We’re Just Chicken”
Galaxy – 1993: “On Frozen Pond”
M.C. performed in Sing Song all four years as a student in both class and club acts and performed in two winning acts with Ko Jo Kai. Watch her performances here!
Freshman Class – 1988: “Sesame Street Live”
Ko Jo Kai – 1989: “We’re All Keyed Up”
Ko Jo Kai – 1990: “It’s Nice to Have Friends in High Places”
Senior Class – 1991: “Coming to America: The ACU Pilgrimage OR Turkey Tetra-Senior”
Ko Jo Kai – 1991: “Schooldazed”
Dr. Ryan Jessup
Dr. Jessup was also heavily involved in Sing Song, participating in both club and class acts while at ACU as a student. He was a part of the Class of 1997’s clean sweep, meaning that their class acts won overall each year.
Freshman Class – 1995: “”We are Truckers; We Have Self-Esteem”
Sophomore Class – 1996: “Why Yodeling is No Longer an Art Form”
Junior Class – 1997: “When You’re an Eskimo, the Fun Never Ends”
Dr. Jessup also participated in the Gamma Sigma Phi acts “How the West Was Sung” and “We are in Sails – The Shipping is on Us,” which are featured a ‘little’ later in this blog.
Amanda Pittman performed in three Sigma Theta Chi Sing Song acts and won with “Making Their Mark” and “Chili Today, Hot Tamale.” See if you can spot her below!
Sigma Theta Chi – 1998: “Making Their Mark”
Sigma Theta Chi – 1999: “From Rags to Riches”
Sigma Theta Chi – 2000: “Chili Today, Hot Tamale”
Dr. Andy Little
And last, but certainly not least, Dr. Andy Little. Dr. Little may have been the most involved person in Sing Song ever. Performing in a whopping seven acts during his time at ACU as a student, Dr. Little participated in class and club acts all four years and even directed three acts.
Freshman Class – 1994: “The Search for Intelligent Life on the Hill”
Sophomore Class – 1995: “A Bunch of Hot Dogs (and Vendors)!” (directed by Dr. Little)
Gamma Sigma Phi – 1995: “We’re Teed Off, Shank You Very Much”
Junior Class – 1996: “The Thrill of Victory; The Agony of Da-Feet!” (directed by Dr. Little)
Gamma Sigma Phi – 1996: “How the West Was Sung”
Senior Class – 1997:
Gamma Sigma Phi – 1997: “We are in Sails – The Shipping is on Us” (directed by Dr. Little)