COBA Makes Changes to the BBA Core To Give Students an Edge

by | Oct 12, 2022 | Academics, Accounting, COBA Faculty, College Decisions, Current Students, Economics, Faith Infusion, Financial Management, Human Resource Management, International Business, Management, Management Information Systems, Marketing, Professional Development, Uncategorized

Written by special contributor Lance Fleming

The College of Business Administration (COBA) recently undertook what Dr. Brad Crisp considers “the most significant change to business curricula at ACU in at least three decades” with revisions to the Bachelor of Business Administration (BBA) majors.

 Those changes include updates to the core requirements for all business majors and to the major requirements for each business major, including an analytics track available within each major. The process that was undertaken was extensive and lasted a few years, including input from the COBA Dean’s Council, Visiting Committees, and other external stakeholders.

 The members of each of those committees and groups were looking at in-depth benchmarking, analysis, and solution alternatives identified by the BBA Task Force. Those committees undertook extensive discussions on a wide range of proposals from the faculty task force, which was formed in early 2019 and delivered its recommendations later that fall. After the committees did their work, the changes were approved last spring by faculty and administrators at all levels of the university.

 The goal of the core revision largely focused on faith and ethics, analytics and technology, and professional development.

 “Faith and ethics are central to our identity as a Christian university,” said Dr. Crisp, the Dean of the College of Business Administration, “and we added some ethics content to a required business law course. All business majors will now take a two-course sequence in analytics and can choose a nine-hour or more track in analytics. Finally, we are placing greater emphasis on professional development by requiring a professional internship in management, marketing, and information systems and offering an internship as an option for accounting and finance majors.”

Photo by Jeremy Enlow

Those recommendations and changes are part of COBA keeping up with the pace of change that is currently being seen in the business world, said Andy Little, associate dean for COBA and associate professor of Business Law.

 “The pace of change in the business world – and society in general – necessitates some level of change in two dimensions: first within a specific course, faculty need to stay up to date with new developments; and second, from time to time, the curriculum in general needs to be evaluated and potentially updated,” Little said. “It’s easy for most faculty to update specific courses on a regular basis. I’ve added three new readings to my introductory law class, all of which deal with recent developments in the legislature.

 “Maybe more clearly, a course like Digital Marketing requires near-constant revision, just to keep up with all the changes in how people and companies use platforms to market products and services,” he said. “To a certain extent, the velocity of change works in favor of a stable curriculum:  foundational subjects like Accounting, Economics, and Statistics need to be included in every iteration of a core curriculum over time because those are the building blocks on which much of the business enterprise rests.”

Every major was reviewed and now has more market aligned pathways giving students more direction and professional guidance as they look toward their future profession. As the business world evolves, COBA is continually looking for ways to prepare students both inside and outside of the classroom. We do this through holistic student development, offering foundational business courses and major specific tracks, and including ethics in our offerings. This combination helps us strive to produce graduates who honor God and bless the world.

To learn more about the College of Business at ACU, click here.

COBA Welcomes Trent McNamara

by | Oct 7, 2021 | Academics, COBA Faculty, Economics, Uncategorized

COBA wants to give a warm welcome to Dr. Trent McNamara, Assistant Professor of Economics. This fall, McNamara will be teaching Principles of Microeconomics and Business Statistics. Trent was born in New Zealand, grew up in Ohio, and moved to Texas in 2007 shortly before starting high school. McNamara double majored in Economics and Pure Mathematics at the University of Texas, graduating in 2015. He then continued with his education, entering into a doctorate program at Texas A&M University where he earned his Ph.D. in Economics in May 2020. Dr. McNamara has been a lecturer for Texas A&M and has also worked in consulting. Trent has been married to his wife, Shelby, for 5 years and together they have a three-year-old son, Haydn.

McNamara said that he was drawn to teaching because it’s a way to contribute to making the world a better place. He shared “I was drawn to this line of work because I enjoy teaching and being able to give back to others. Having been so fortunate to pursue my education and recognizing everyone who helped me get to where I am, I am excited to be able to give back.” He was especially drawn to teach at ACU because of the unique environment, saying noting that the people, the culture, and the relationships that he has developed at ACU have been unique and a special thing to be a part of.

Trent enjoys pushing students beyond their comfort zones to help them grow. “I enjoy helping people push the boundaries of what they thought was possible. Oftentimes, we put a lot of unnecessary constraints or doubt on ourselves – being able to positively encourage people to try something new or to learn something challenging, and to be there for them throughout that process is incredibly rewarding.”

Outside of teaching, McNamara enjoys a variety of hobbies. He said, “I find myself engaged in a lot of things. For days at home, I love to run, read, or cook. I also began woodworking recently and have built all our son’s furniture. For days away from home, you can find us camping and hiking.”

Through this position with COBA, Dr. McNamara told us that his biggest goal is to help others. “If I can make a positive difference in someone’s life each day, I would call that a success.” We pray blessings on Trent and his family as they begin a new milestone. We’re excited to see the ways that Trent will make a positive impact on the lives of COBA students and colleagues. Help us give a warm welcome Dr. McNamara and his family to Abilene and ACU by introducing yourself if you see them on campus or in town. Welcome to ACU, McNamara family!