by M. C. Jennings | Mar 21, 2024 | Academics, COBA Events, COBA Faculty, College Decisions, Current Students, Faith Infusion, Special Speakers, Uncategorized
written by special contributor, Lance Fleming
For 26 years, the ACU College of Business Administration has hosted a Leadership Summit in the mountains of Colorado intended to re-energize the mind, body, and soul. Each Summit takes on a life of its own, providing answers to the questions the attendees bring with them each year.
The recently completed 2024 version of Leadership Summit wasn’t different. This year’s version might have been the most diverse session of any of the 26 that have occurred.
Established in 1998 in the College of Business Administration, Summit is a one-week, 3-hour course hosted in picturesque Colorado. The course blends academic rigor with an environment ripe for deep, personal, and lasting encounters with Jesus. Dr. Rick Lytle, Tim Johnston (‘80), and Mike Winegeart (’86) dreamed of an experience that would take students out of the regular classroom and inspire them to think of their future work as missional. The first Leadership Summit was held in 1998, and the trio would go on to be involved in various aspects of the class over the next few decades.
Leadership Summit is open to all majors and classifications on campus – it’s not just for business students. Because this year’s cohort consisted of so many non-business majors, Dr. Dennis Marquardt, Associate Professor of Management and Director of the Lytle Center for Faith and Leadership, said Summit 2024 started a bit differently than other sessions.
“This was one of our most diverse groups along the lines of classification and major, so the first few days of Summit were really about getting to know each other,” he said. “It takes time to trust one another and be vulnerable with each other, which is an important aspect of the growth process at Summit. We also hosted more speakers than ever and from a wide range of industry backgrounds, so the week was packed, especially the first two days. By Wednesday, I noticed the group came together and opened up around some deep spiritual topics.”
The base curriculum for this year’s Summit centered around two books: Christian Reflections on the Leadership Challenge by Jim Kouzes and Barry Posner and The Freedom of Self-forgetfulness by Tim Keller. Each day is assigned one of the five leadership practices from the Leadership Challenge – Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart – but every speaker is encouraged to share their spiritual journey in whatever way the Spirit moves.
Serge Gasore (’09), co-founder of Rwanda Children
This year, Marquardt said, notable themes emerged across topics such as forgiveness from Serge Gasore (’09) and Tonya Carruthers, pride and humility from Tim Goeglein and Tony Roach (’01), and vision and role-modeling from Elise Mitchell (’83) and April Anthony (’89). Each speaker, he said, is encouraged to be transparent and vulnerable, creating an environment for deep collective reflection and sharing with the students. When that happens, Jesus takes over, and theory and books fade into the background.
“It’s one thing to learn about theory and read textbooks on leadership, and there certainly is a place for that,” Marquardt said, “but true learning and growth happens in community and relationships. Summit is distinct because it pairs the best leadership teaching with the spirit and heart. The environment is ripe for true reflection on how we become the servants God calls us to be so that we might be people of influence known for bearing hope, peace, and love.”
Hayden Poorman – a senior from Tuscola graduating in May and triple-majoring in finance, accounting, and information systems – completed his second trip to Summit in January. Like last year, Poorman said he left Colorado Springs with a definite direction for his life.
“Last year, I felt incredibly empowered to make changes in my life and impact those around me,” Poorman
said. “For instance, after coming down from the mountain, my friend Matthew Trow (’24) and I initiated a Real Estate & Banking club on campus to assist students in navigating the industry. This year, I went to Summit seeking Godly wisdom and guidance and a time to wrestle with my inner struggles.
“Instead of feeling energized and engaging in constant hiking and exploration (though I did still hike), I found solitude in the mountain landscape and sought God,” he said. “ I firmly believe that God worked on me in the stillness of the mountains. I left the mountain prepared to confront my final semester of college and effectively navigate the valley I was traversing.”
Poorman said one reason he felt ready to take on the final weeks of his collegiate experience was the nightly conversation with his roommate on the trip, Mason Graham (’25).
“We discussed the day’s topics and delved into how life was unfolding for each of us, offering support and encouragement,” Poorman said. “Mason played a pivotal role in helping me articulate my thoughts and was instrumental in navigating my journey through faith and suffering.”
Allie Harper, a junior Bible and ministry major from Carrollton, was deeply affected by the connections with students and speakers during the six days spent on the mountain.
“I think what makes Summit so impactful for people is that you get to retreat from everyday routine and spend time with like-minded people,” Harper said. “The connections and friendships I made at Summit are special because of our unity in Christ. Those connections have given me people to rely on, whether needing strong leaders to help with a ministry event or business and finance advice.
“Something I remembered during one of the morning sessions was the people in my life I love who don’t know Christ,” she said. “Needless to say, I was a teary mess but also felt loved and encouraged by those who sat with me and prayed for those people. It reminded me that sometimes we have to sit in grief, but the Lord always brings hope and joy.”
This year’s Summit was Harper’s first venture to the mountain castle, and she said she came away with a deeper appreciation of the skills needed to be effective in ministry.
“I wasn’t sure what exactly to expect at Summit, but the whole week, I was surprised by the connections to faith, scripture, and community,” she said. “I saw what good Christian leadership looks like through the speakers, professors, and fellow students. It reminded me of the importance of leadership skills and not just a knowledge of scripture. I realized that to be effective as a minister, I need both. I would encourage those who aren’t pursuing a career in ministry but in the business world that God has called and equipped them because the world needs more Christ-like teachers, financial advisors, doctors, and salespeople. I left the week grateful because I had been equipped with scripture and the leadership skills to make me a better minister.”
And those moments – of reflection, self-awareness, and enlightenment – help make the moving parts that go into planning a week-long, out-of-state conference worth it for Marquardt.
Dr. Dennis Marquardt
“There was just a moment this year when the Summit program began, and I looked at all of us worshipping together and about to embark on this special experience for the next week, and it broke me,” Marquardt said. “God is good. And He is gracious to allow us such a transformational experience.”
And that experience is what the first 26 Leadership Summits have given each participant and will continue to be the focus of in the future.
“God does amazing things, and He chooses to do those things through His people,” Marquardt said. “When we surrender to Him, our lives become this grand Kingdom adventure (which is not always safe or easy), but it allows us to serve others in transformational ways. That service might be as a business leader, community member, or in a family, but we will all have the opportunity to step into it. We want Leadership Summit to create leaders who are servants first and run into the storms and fires of life to be bearers of hope, peace, and life.”
by M. C. Jennings | Mar 7, 2024 | Academics, Careers In..., COBA Faculty, College Decisions, Current Students, Dukes School of Finance, Financial Management, Uncategorized
Most trips to New York City involve plenty of sightseeing, tours, shows and musicals, and expensive trips to some of the world’s best restaurants. They don’t usually involve sit-down meetings with some of the top financial minds in the country. But that was the design of a trip to New York last fall for eight students in ACU’s Dukes School of Finance.
Those students – seven of whom are in the first cohort of the Dukes Scholars – were led on the trip by Dr. Jonathan Stewart, professor in the Dukes School of Finance. Stewart has been taking students to New York for several years, allowing them to visit some of the top financial institutions in the world and ask questions of the leaders of those companies to find out what it takes to make it in New York.
Stewart and his students were in New York from Oct. 18-22, visiting with leaders from Bank of America, Evercore, Court Square Capital Partners, Tiger Global Management, RBC Capital Markets, and Goldman Sachs. They toured Nasdaq and met with some of the leadership of the second-largest stock exchange in the world. They also met with a panel of young professionals in the finance industry who are members of the Manhattan Church of Christ.
“We had an opportunity to encourage and inspire those students to work in New York or another financial center,” Stewart said. “It’s all happening there (in New York), and we put our students in front of many talented people on the trip.
“We have a lot of students interested in investment banking, so going to Goldman Sachs and Royal Bank
Canada (RBC) was great for them,” he said. “We went into RBC, where they set us up in the conference room, and we had people talking to us who were dealing in high-level investments and acquisitions daily.
“Our students were able to interact with a wide range of people who had made a career out of that field, but also some in the room who were just a year or two older than our current students,” Stewart said. “That gave them a chance to interact with and ask questions of someone close to their age.”
Kaylee Smoot, a native of Corona, California, who will graduate in May with her Master’s in Accounting, said the time spent with executives of some of the top financial institutions in the country was invaluable.
“That time was priceless,” Smoot said. “We heard from many executives, including from specialized private equity firms and international finance companies, and even received a tour of the Goldman Sachs Headquarters. We had students ranging from first-year to graduate level, and we were each able to walk away with invaluable knowledge about what opportunities awaited us in our future careers.”
Stewart said he always gets help from ACU alums in the financial industry, using their connections and contacts with industry leaders in New York to set up the trip. One of those ACU graduates who helped this year was COBA alum Steve Swinney (‘94), based in Colorado and the CEO of Kodiak Building Partners who tapped his contacts in New York to meet with students from his alma mater.
Swinney said he hoped his contacts showed the ACU students all that is possible for them in finance.
“The Dukes School of Finance at ACU is a tremendous opportunity for finance students to have so many career doors opened to them that maybe they haven’t had in the past,” he said. “I wanted them exposed to all that is possible for them. They must know their ACU education is preparing them for great things. We need excellent Christian finance leaders in the business world.”
A crucial part of the trip for Stewart and Smoot was discussing how faith and business mix. Stewart said that while making connections was paramount for the students, allowing those students to see that faith and high finance can mix was just as important. That’s why the panel with professed Christians who are also leaders in the financial industry was part of the tour. The time shared at Manhattan Church of Christ was to ensure the ACU students left New York knowing their faith wouldn’t be trampled in the City That Never Sleeps.
“Taking your faith into the business world might look different in New York than it would in Abilene or
Dallas because there are so many perspectives and different points of view in a big city than in a place like Abilene,” Stewart said. “But to see there’s a place for Christian businessmen and businesswomen to function and contribute and be part of that world was, hopefully, a healthy opportunity for our students.”
Smoot, who hopes to secure a financial analyst position in Dallas after graduation, said those conversations were the most important to her on the trip.
“In recent decades, we have seen the damage immoral and unethical behavior can do in the finance industry, with many people’s livelihoods still suffering the consequences,” she said. “To receive an education that equips you with the knowledge to be successful in finance while grounding you with Christ-centered values strengthens your chances of being a light for Christ in a world and industry that desperately needs it.
“We already see an example of this in the STAR course offered at ACU, a student-managed investment fund I had the honor of leading last semester,” Smoot said. “We are exposed to real-world dilemmas involving not only the quantitative side of the stock market but also the qualitative side of the finance industry as we discuss the financial and ethical motivations behind different investments we make on behalf of the university.”
New York City comes with preconceived notions, from the friendliness of its citizens to the high cost of living to safety. But by sitting down with those industry leaders, touring Nasdaq, taking in a show on Broadway, going through the 9/11 Museum, and giving the students time to explore the city, Stewart said he hopes the students began to see New York in a new light.
“We wanted the students to make real connections, and when you have eight students sitting in a room with three or four investment bankers, that’s a great opportunity,” Stewart said. “They had a real chance to talk to them, to exchange business cards, and network. There are so many stereotypes of New York, but it’s one of the world’s great cities, and having the experience of moving around and riding the subway and seeing the landmarks and everything that goes along with New York City was so much fun to share with those students. We see the cutthroat part of the financial industry in the movies and on TV all the time, and some of that is probably true. But many people are out there doing things the right way and have a faith background and a belief system, and they put that in action every day.”
And for Smoot, putting some of those preconceived ideas to rest was just as important as anything else she took away from the trip.
“When you think of Wall Street, you may imagine exhausted employees working 100-plus hours a week, day trading at a giant corporation that becomes their only identity,” she said. “I’m happy I walked away realizing that while the finance industry in New York does require hard work and long hours, those individuals still have a life. And many of their companies offer impressive on-site benefits to assist with the burden long workdays may exert on them. It makes someone’s dream of working on Wall Street shift from daunting to doable, as long as you are willing to still chase after it.”
And each trip Stewart leads helps to re-energize him, he said.
“I love going to New York and being in the middle of everything,” said Stewart, who thanked Swinney, David
Swearingen, and Jim Litton (‘01) for their help in setting up the schedule of tours and visits. “It’s the heart of the financial world, especially in our country. I learn something new on every trip, and I come back energized, inspired, and thinking about ways I can incorporate what we’ve learned on the trips into what we’re learning in the classroom. It inspires me to stand in front of our students and encourage them to dream big and do what they want to do because they can make it happen. We are fortunate to have many people here and ACU friends and family willing to help make that happen.”
by M. C. Jennings | Feb 21, 2024 | Academics, COBA Faculty, Current Students, Uncategorized
Long before Holden Rook and Brooks Gay were assigned a project in their entrepreneurship class requiring them to start a business, the roommates had already discussed starting their own venture.
So when the class project met reality, they already had their plan ready.
Rook – a sophomore marketing major from The Woodlands – said the class brainstormed for “about 2-3 weeks” and then had to pitch the idea to Dr. Jim Litton, associate professor of Management Sciences and Director of the Griggs Center for Entrepreneurship & Philanthropy, who was teaching the entrepreneurship class.
“Brooks and I had expressed an interest in doing something before the class had even started, but it was Brooks who kick-started the idea in class,” Rook said. “Brooks was the brains behind the start of it since he’s from Abilene and knew the ins and outs of how to get our business started here locally.”
And that’s how Abilene Hat Company was born.
Gay – a junior business management major from Abilene – is a former baseball player at Abilene Wylie High School and last season at ACU, who had the original idea for a hat company.
“I wanted to create a hat company that represents Abilene and the surrounding areas because of the
number of people who wear hats and how much pride people have in being from this area,” Gay said.
After making their pitch to Litton, getting approval, putting together a team, and dividing up responsibilities, the team – consisting of Gay, Rooks, ACU volleyball player Ashli Edmiston, Reece Westby, and Nick Schott – met about logistics and designs and began the process of giving life to the company.
“Our goal was to, first, make a good grade in the class,” Gay said. “We talked about our vision, bounced ideas off each other, and set our goals higher. We wanted to create the most revenue and profit in the current class and break the current record for revenue and profit ever in that class. We broke the current records and created the most revenue to date.”
The team is now just Gay and Rook, and they have moved the business forward to the point that they have a sales point online and in a storefront at Covey Apparel in Terrell, Texas.
“Our short-range goal was to find some local businesses willing to support another small business and give us a chance to get into their stores,” Rook said. “The long-term goal is to expand into all of West Texas to allow many people to see our brand.”
The company’s most popular hat logo is a patch on a rope cap with the words “West Texas” atop a pump jack, an iconic symbol of one of the lifebloods of West Texas life.
“One of our long-term goals is to create different pieces of apparel with similar ideas and designs,” Gay said. “I want to represent where we are from, the pride the people of West Texas have by capturing those feelings and displaying them on a high-quality product. I believe the patch design with the oil rig does the best job of capturing the spirit of the hard-working people of West Texas.”
Gay and Rook said their COBA classes have given them insight into so many different aspects of running a business, from the entrepreneurial mindset to all the areas of running a company.
“The most beneficial things I’ve learned have been small pieces from numerous classes,” Gay said. “We use Excel to keep our books, we use marketing strategies in our social media, and many other entrepreneurship techniques from the classes I have taken.”
Rook echoed some of that when describing what he’s learned inside the walls of the Mabee Business Building.
“Definitely learned more about the entrepreneurial mindset,” Rook said. “You must be ready to adapt to the market and whatever it’s feeding you to succeed. Everything is always changing, and you must be ready to change.”
While Rook said the next stop is continued growth and perhaps adding additional employees, Gay said he
wants to expand the business into collegiate athletics, where Name, Image and Likeness (NIL) now allows student-athletes to promote products in exchange for money.
“That would not only be mutually beneficial for us and the student-athlete but will also significantly push our brand,” Gay said. “The athletes we are connected with at large schools have significant social media presence and will grow our total audience.”
To learn more about entrepreneurship at ACU, click here.
by M. C. Jennings | Dec 21, 2023 | Academics, COBA Faculty, Current Students, Marketing, Student Spotlights, Uncategorized
written by special contributor, Lance Fleming
The pandemic of 2020 wreaked havoc on the global economy, shut down businesses and schools, drove employees to home offices, separated friends and family, and took most people away from their routines.
But in ways no one considered before COVID, it brought families closer together, allowed everyone to slow down and take care of themselves and each other, and gave everyone time to reflect and think. It’s also when Natalie Lewis decided on a career path.
During those days spent sitting in her parents’ home in The Woodlands, she turned to YouTube videos to pass the time. She focused on fashion and lifestyle YouTubers, which led her to follow those influencers on Instagram. That’s when she put the pieces together.
“I noticed those individuals had made a career out of creating content for their audience and brands that they love,” said Lewis, a senior marketing major from The Woodlands. “I knew that would be something I would love to do, so I decided to give it a shot.”
Lewis began her own Instagram page (@natalieelewiss), which not only chronicles her life, but also allows her to pass along lifestyle and fashion advice. She engages with other influencers through YouTube and Instagram, which she says is her favorite platform. That’s why she started on Instagram but will expand to YouTube after she graduates in May.
Her parents, Colter (‘95) and Elizabeth (‘96), have supported her post-college career decision, especially after she’s seen so much success – almost 15,000 followers – early in the process. Her mother helps Lewis create content, and her father helps her think through all the logistics of payment and pitching herself to different brands.
“My parents have watched my gradual build-up from simply getting free products to getting paid
campaigns, and they were able to understand it better,” Lewis said. “They saw the hard work I put in behind the scenes of growing my platform and gained more respect for what I wanted to do. When I told them I wanted to pursue this career, they already understood it and saw that influencing is a fast-growing industry.”
The influencer industry is relatively new, and she said the most important piece is finding a niche, a target audience, a social media platform that resonates with the audience, and constantly revamping the platforms for consistency. Lewis began slowly, posting outfit photos on Instagram because she wanted to step into the world of fashion content.
That made it easier to get brand collaborations from companies, who would look at her feed and see that her content aligned with their brand.
“Once I branded my Instagram, I started reaching out to small clothing brands and got rejected by some and accepted by others,” Lewis said. “Once companies had seen my work with other brands, they became more interested in working with me because of my credibility. And that has led me to work with bigger brands.”
Lewis didn’t have a marketing plan when she started, just a passion for fashion and taking pictures. She began posting for fun because she was curious where the posts might lead. When Lewis found her passion, she researched how to grow her account and work with different brands. She didn’t write a marketing plan until her junior year at ACU.
Lewis said no follower count or income level is required to be considered an influencer. Consistency in posting and connecting with the community, Lewis said, are most important in building a career as an influencer.
“It’s a mindset,” Lewis said. “If you want to be an influencer, you have to post like one, which is awkward at first. But you get used to it. I got my first brand deal with 3,000 followers and have seen many other creators work with brands with only 1,000 followers. You can be an influencer with only 1,000 followers and earning no money, just as long as you’re actively pursuing influencing. In my first year of content creation, I only received free products and earned no money. Consistency, engagement rate, community, and trustworthiness are how I would measure whether someone is an influencer.”
Her education in COBA, she said, has helped her learn how to market herself, implement those plans, and measure the growth of her brand.
“I’ve had a tremendous opportunity to build relationships with so many professors who have helped me
with this venture, specifically Dr. Jennifer Golden,” Lewis said. “She has helped me with my professional goals within the influencing industry. COBA has taught me how to market myself on social media. The biggest lessons I’ve learned are about personal branding, which is a crucial topic in the influencing industry because it sets one apart from millions of other influencers. The models and plans I’ve been taught in COBA have influenced my decision-making, steering me where I want to take my social media.”
After she graduates from ACU, Lewis said she looks forward to expanding her niche into more lifestyle-based content (bridal, newly married, interior design, daily routine, family, etc.). She also said she wants to focus more on growing and creating the content she truly loves while continuing to create fashion content.
“I’m going to get a job after graduation while pursuing influencing on the side,” Lewis said. “However, I’m going to work hard to grow my platforms so that one day I’ll be able to quit my job and focus on influencing full-time. Creating content for my audience and working with brands I love is my biggest passion, so the end goal is to go into influencing full-time one day.”
by M. C. Jennings | Nov 28, 2023 | Academics, Alumni Spotlight, COBA Faculty, College Decisions, Current Students, Economics, Faith Infusion, Social Entrepreneurship, Uncategorized
Written by special contributor Lance Fleming
Costa Rica, a small Central American country, is experiencing a significant increase in tourism. Travel officials in Costa Rica expect an unprecedented surge in tourists in 2023 and 2024. This country is famous for its national parks, rainforests, beaches, wildlife, and outdoor activities.
ACU students in the College of Business Administration have been traveling to Costa Rica since an initial
Central America Study Abroad trip with Dr. Mark and Dr. Laura Phillips in 2016. In 2018, they traveled to Turrialba, Costa Rica to visit CATIE, an agricultural university with a focus on economic development. In 2019, the first Social Enterprise Consulting class was offered and the partnership with CATIE began, focusing on economic development. But those students aren’t just in Costa Rica to observe. They are learning practical skills in research, marketing, and product creation from a class taught by Dr. Laura Phillips, Dr. Sarah Easter, Dr. Jennifer Golden, Dr. Mark Phillips, and Daniel Garcia. Currently, the class is working with local entrepreneurs to launch products made from materials donated by Southwest Airlines.
Dr. Mark Phillips and Garcia will teach the class next semester, and then Easter and Golden will teach a summer course. Students in each class will go over topics teaching them how to be a consultant, how to help without hurting, Costa Rican culture (both generally and in the business world), and some project-specific topics.
During Spring Break, the spring semester class will be in Costa Rica, and afterward, they will focus on completing their deliverable to the client for the rest of the semester. Dr. Laura Philips said the summer class will have a different format. It will include 5-6 weeks of online content on the same topics as in the spring. After that, students will spend nearly two weeks in Costa Rica to work on the project.
AACSB (the Association to Advance Collegiate Schools of Business) seeks to encourage all accredited schools to make a societal impact. As they state on their website, “AACSB’s vision of societal impact is that business schools contribute their specialized expertise to help mitigate some of society’s most pressing economic, social, human, and environmental problems.”
COBA was already seeking to make a broader societal impact through their programs. Now the Costa Rica activities are part of a broader COBA initiative. Dr. Laura Phillips said, “It’s exciting because AACSB is now asking us to do more of what we were already doing. The change isn’t to the consulting class. What’s different now is that we will have more activities (curricular, research, and engagement) focused on the same theme of Increasing Educational and Economic Opportunities for People in Marginalized Groups.”
A five-person committee began meeting earlier this year to come up with a theme for the college’s work, Increasing Educational and Economic Opportunities for People in Marginalized Groups, and a tentative five-year plan.
“The plan includes curricular, research, and engagement objectives for our residential and online campuses,” Dr. Phillips said. “The Costa Rica class is one piece of this plan. We want the societal impact plan to provide opportunities for all interested faculty and staff to be involved, and that is part of the reason we are expanding the faculty who teach the consulting class. The plan also includes the development of additional partners for consulting projects. We are interested in developing a second international partner as well as cultivating a partnership closer to home.”
When Dr. Phillips first visited the CATIE campus with students in 2018, she connected with Dr. Eliecer Vargas, an economist at CATIE who specializes in economic development, which aligns well with the COBA students’ focus in Costa Rica.
Five years ago, students spent a few days exploring tourism startups by rural female entrepreneurs in
towns near Turrialba. After their trip, Dr. Phillips and Dr. Easter approached Vargas to discuss the idea of starting a consulting class and having the group of female entrepreneurs as their first client. Vargas agreed, and Dr. Phillips and Dr. Easter took their first group of consulting students to Costa Rica in the spring of 2019.
Southwest Airlines has served as the air provider for ACU’s program, transporting students and professors to and from Costa Rica, and in 2022, Southwest Airlines arranged a deal with CATIE to give the university seats from their refurbished planes.
The Turrialba region is now a major focus of Southwest’s investments. The company has set up a leatherworking shop on campus where local women and men can receive training and have access to leather and high-quality sewing machines with their support.
As part of Southwest Airlines’ “Repurpose with Purpose” program, each of the company’s fleet of airplanes is overhauled every four years, and as a part of that process, the seat leather is replaced. The leather pulled out of the planes is donated to nonprofit organizations for upcycling projects.
The idea is to create a business incubator to launch businesses as people graduate from the training program. Jobs are also being created in rural communities because CATIE receives intact seat covers that must be deconstructed before they are upcycled into new products.
And that’s where the ACU students enter the picture.
The students’ client is called Wearsos – the first business to come out of the leather project – and it was started by the husband-and-wife duo of Lynne Corvaglia and Chris Riquelme. Aside from upcycled bags, the company also plans to make other products like passport holders, wallets, luggage tags, and shoes.
No two trips to Costa Rica have been alike, with the specifics of the project changing with every trip, usually at the request of the client. That means the specific business topics the students focus on vary.
“They always learn something from the business side of the project, although the bigger learning outcomes stem from the nature of cross-cultural consulting,” Dr. Phillips said. “The students have to stretch their problem-solving and critical-thinking skills and they have to do that in a group setting and not just on their own. Their flexibility and adaptability are put to the test every day we are there.
“They learn that other cultures may have different objectives and priorities for their business than what they usually see in the U.S., and they learn that the American measures of success are not the only measures,” she said. “They also learn that to provide useful recommendations for the client, they have to truly understand the client’s objectives and tailor their business solutions to meet the needs and the desires of the clients.”
From the business skill side, Dr. Phillips said, the students have worked on market assessments and provided feedback based on the personas of different target customers. One class conducted focus groups to provide market research on potential products. Classes have researched logistics to help the client as they prepare to ship goods from Costa Rica to the US and Canada.
Other students created a comprehensive marketing plan (Instagram and Facebook posts, email campaigns,
etc.) to help a client roll out a Kickstarter campaign. Students listened to entrepreneurs talk about current and future product ideas as well as where and how they intend to sell and then provided a comprehensive list of questions to each entrepreneur to help them think through and further develop their business plans.
Dr. Phillips said proposed expansion plans for the program that have been discussed are for the Costa Rica consulting class to be offered twice each year: once in the spring and once in the summer with a variety of faculty involved in teaching the class. Dr. Phillips also said she would like to involve COBA alumni on the trip to provide their expertise in the project’s area of focus.
“That could be social media marketing, logistics, building basic business plans, finding funding sources, or rural development,” she said. “I also hope to continue our partnership with Southwest Airlines. It has been valuable to be working with their Repurpose with Purpose group because we can truly partner to support these clients.”
To learn more about the College of Business at ACU, click here.
by M. C. Jennings | Nov 2, 2023 | Academics, Accounting, Careers In..., COBA Events, COBA Faculty, COBA Staff, College Decisions, Current Students, Outcomes, Professional Development, Uncategorized
written by special contributor Lance Fleming
Each year, ACU’s College of Business Administration (COBA) graduates students ready to move into
professional fields in numerous types of businesses at every level of an organization. Sometimes, it’s in a company run by an ACU alum who wants to help students at their alma mater secure employment. Other times, it’s a global brand looking for the best and the brightest employees.
Whatever the case might be and whatever employers are looking for, more often than not, ACU graduates – and in particular, ACU COBA graduates – are usually at the head of the line when it comes to new hires each summer.
So it shouldn’t be surprising that more than 50 companies from across the state and Oklahoma were represented on Thursday, Oct. 5, for the first joint Career Fair sponsored by COBA and the Department of Engineering and Physics at the Hunter Welcome Center. COBA also has in-house career preparation led by Professional Development and Internship Director Jasmine McCabe-Gossett. Students also have access to the ACU Virtual Career Center with resources to help them create resumes and cover letters.
McCabe-Gossett (2010), who joined COBA last year, sensed a need for a Career Fair. After months of preparation, on October 5, that happened giving COBA students a chance to sit across from potential employers, put their resumes in front of them, and allow them to talk about themselves and what skills they would bring to an organization.
Various companies with both a local and international presence participated in the fair, providing our students with options that appealed to all. Business and technology students were able to engage with companies within the following industries: real estate, hospitality, IT services, consulting, distribution, financial services, sales, healthcare and more. One student noted, “I have never attended a career fair, but it was great! It was so cool to be able to see many different options in internships, companies, and people!”
These companies weren’t just looking for full-time employees, either. Internships have become a way for companies to put a student and potential future employee through an on-the-job interview, a point McCabe-Gossett tried to drive home to some of her students going into the Career Fair.
“We want to connect students with employers, especially students looking for full-time employment,” she said. “But a considerable focus is to connect employers to potential interns. In the lead-up to the event, we hosted several different workshops to help students feel comfortable and confident, starting with a workshop focused on identifying personal values and what it looks like to live out your faith in the workplace authentically. We had a panel of professionals who came in and spoke about that.
“The Career Fair turned out to be geared more toward internships,” McCabe-Gossett said. “During this
season, many companies are laying off employees, but we know it’s still strategically important to build a pipeline, and internships are a big part. I told the students not to dismiss the internship experience because it’s a great foundation\opportunity that can open doors for them. Some students were disappointed, but I tried to help re-frame their thinking regarding how you leverage an internship.”
Another area where McCabe-Gossett and others helping her with the Career fair tried to re-form thinking centered around the experiences students might have working as interns or part-time workers at faith-based camps or events. While that experience fits neatly into the ACU experience, sometimes it doesn’t catch the eye of a potential employer, something McCabe-Gossett said she tried to help some students with as they prepare themselves to hit the job market.
“A lot of times, our students have faith-based experiences, so we talked about how to translate those experiences to a compelling resume and what values they can bring to the workplace,” she said. “Those are wonderful experiences, but we also want our students to be able to go toe-to-toe with anyone for any job. This is beyond talking about what you did but digging into how you did your job and the result.”
And this year’s success has McCabe-Gossett already thinking about the 2024 Career Fair.
“We’ve had Meet the Firm Nights in the past, which was specific to accounting majors, and that’s wonderful,” she said. “But I wanted to cast a wider net this year and probably a wider one next year. It was a heavy lift, but I’m glad we did it because I now have this Career Fair to show potential employers. We have ACU alumni who are killing it in the business world, and they’re in positions of power, so why not ask them to come back here and represent their companies? I’m trying to create a playbook to present to alumni who work at Google or AT&T or wherever to help convince them they should come back here and represent their company at future events.”
For more information on professional development in COBA, email Jasmine McCabe-Gossett at jcj05c@acu.edu.
