COBA Makes Changes to the BBA Core To Give Students an Edge

Written by special contributor Lance Fleming

The College of Business Administration (COBA) recently undertook what Dr. Brad Crisp considers “the most significant change to business curricula at ACU in at least three decades” with revisions to the Bachelor of Business Administration (BBA) majors.

 Those changes include updates to the core requirements for all business majors and to the major requirements for each business major, including an analytics track available within each major. The process that was undertaken was extensive and lasted a few years, including input from the COBA Dean’s Council, Visiting Committees, and other external stakeholders.

 The members of each of those committees and groups were looking at in-depth benchmarking, analysis, and solution alternatives identified by the BBA Task Force. Those committees undertook extensive discussions on a wide range of proposals from the faculty task force, which was formed in early 2019 and delivered its recommendations later that fall. After the committees did their work, the changes were approved last spring by faculty and administrators at all levels of the university.

 The goal of the core revision largely focused on faith and ethics, analytics and technology, and professional development.

 “Faith and ethics are central to our identity as a Christian university,” said Dr. Crisp, the Dean of the College of Business Administration, “and we added some ethics content to a required business law course. All business majors will now take a two-course sequence in analytics and can choose a nine-hour or more track in analytics. Finally, we are placing greater emphasis on professional development by requiring a professional internship in management, marketing, and information systems and offering an internship as an option for accounting and finance majors.”

Photo by Jeremy Enlow

Those recommendations and changes are part of COBA keeping up with the pace of change that is currently being seen in the business world, said Andy Little, associate dean for COBA and associate professor of Business Law.

 “The pace of change in the business world – and society in general – necessitates some level of change in two dimensions: first within a specific course, faculty need to stay up to date with new developments; and second, from time to time, the curriculum in general needs to be evaluated and potentially updated,” Little said. “It’s easy for most faculty to update specific courses on a regular basis. I’ve added three new readings to my introductory law class, all of which deal with recent developments in the legislature.

 “Maybe more clearly, a course like Digital Marketing requires near-constant revision, just to keep up with all the changes in how people and companies use platforms to market products and services,” he said. “To a certain extent, the velocity of change works in favor of a stable curriculum:  foundational subjects like Accounting, Economics, and Statistics need to be included in every iteration of a core curriculum over time because those are the building blocks on which much of the business enterprise rests.”

Every major was reviewed and now has more market aligned pathways giving students more direction and professional guidance as they look toward their future profession. As the business world evolves, COBA is continually looking for ways to prepare students both inside and outside of the classroom. We do this through holistic student development, offering foundational business courses and major specific tracks, and including ethics in our offerings. This combination helps us strive to produce graduates who honor God and bless the world.

To learn more about the College of Business at ACU, click here.

Judith Barajas (’16) Lives Out International Dream

Judith Barajas in BarcelonaJudith Barajas (’16) knew working and living abroad was something she wanted to do eventually after she traveled to Oxford with COBA as a student in the spring of 2014. She just didn’t expect to be back in England so soon.

Barajas, a marketing major with a minor in international business, became very involved at ACU through Ko Jo Kai and the ACU chapter of the American Marketing Association. She traveled abroad again in 2016 when she led a team of 10 students on a mission trip to Honduras with Mission Lazarus as an officer for the Collegiate Entrepreneurs’ Organization.

After graduation, Barajas moved to Dallas, Texas, and accepted a job as an account manager at PFSweb, an eCommerce fulfillment provider. During her three years with the company, she worked with multiple accounts that helped her learn about different business models. As she grew professionally, she knew she wanted to expand that knowledge. So, in the summer of 2019, she took a leap of faith, quit her job and moved to Barcelona, Spain, thanks to her love of different cultures and travel.

Barajas continued her education in Barcelona, receiving her master’s in international business from EAE Business School in the summer of 2020. With the uncertainty of world markets during the pandemic, it became almost impossible to find work abroad. However, her experience with PFS in Dallas had gone so well that the company reached out to her after graduation and offered her a job in its new office in the UK. Barajas moved to London in October 2020 and is contracted to work there for three years.

While the last few years have been a roller coaster, Barajas is extremely grateful for where she is right now and looks forward to more adventures ahead, noting that “God’s timing is simply the best. It was definitely a challenge, but I had faith it was the best time of my life to make such a decision. I am extremely happy to have had a great experience and learned so much about business in other countries, not only through school but also through my classmates. My graduate school class represented 28 nationalities!” 

It is not lost on Barajas that she is living in a place where she once studied as an ACU student. “The craziest thing is that after I studied abroad in Oxford, I promised myself to move back one way or another. Oxford will always be in my heart. Little did I know it would happen this soon.”

Barajas continues to stay in touch with professors like Dr. Monty Lynn and Dr. Ryan Jessup to offer ways she can help educate and mentor COBA students who hope to live out their own adventures.