by M. C. Jennings | Mar 3, 2021 | Academics, COBA Faculty, College Decisions, Current Students, Faith Infusion, MBA, Uncategorized
Cesar Manzano
Julio Cesar Manzano loves education. Cesar is in his third year as an 8th grade English Language Arts teacher at Vanguard Academy, a charter school district in South Texas where he also helps coach 8th-grade track and field, high school cross country, and currently serves as the Fellowship of Christian Athletes (FCA) sponsor at his campus. Before becoming a teacher, Cesar worked in recruitment at The University of Texas Rio Grande Valley in Edinburg, Texas where he majored in English receiving his bachelor’s degree in December of 2017. While at UTRGV, he was an outreach representative for their primary feeder high schools in Brownsville, Texas, and worked closely with the admissions and financial aid departments. Cesar enjoyed meeting new students and helping them transition into higher education. This love of education also sparked a new desire in himself – to pursue his MBA.
Cesar said that the decision to enroll in an MBA program was unorthodox since he doesn’t come from a business background. But after teaching English language arts for two years at a Title 1 charter school, he thought about the different ways he could serve his community and school district. “I knew I wanted to go back to school, but I wasn’t sure how and when. I decided to go for an MBA because of the skillsets in leadership, decision-making, and organizational behavior that could be useful within my school district’s administration. I want to work in human resources eventually, and I believe this degree will open new career opportunities. I am looking into switching careers, and a graduate degree in business will help me land a job in the business field. The Bible teaches that we make our plans, but the Lord determines our steps (Proverbs 16:9), and I remain hopeful that He will continue to use my life in the service of others, regardless of my job title.”
Once Cesar made the decision to enroll in an MBA program, he began searching for one that aligned with his values. ACU rose to the top of the list as the program that was the best fit for him saying, “ACU’s mission aligns with my Christian values and its commitment to service resonated with me. Plus, its fully-online MBA program meant I could have the flexibility of working full-time and learning from home. What solidified my decision, in the end, was its accreditation by the Association to Advance Collegiate Schools of Business, the highest accreditation body for schools of business. I thought to myself, ‘This is the best of both worlds!’”
It’s important to Cesar that his faith and his vocation are connected. “I like to think of my work and ministry as one
because the work I do is unto the Lord (Colossians 3:23-24), and the people I serve have God’s very own fingerprint. At Vanguard Academy, my faith impacts my work directly since we are a faith-based charter school. Walking with Jesus means loving God and loving people, and in my everyday work, I like to make that my goal. C.S. Lewis puts it this way, ‘There are no ordinary people. You have never talked to a mere mortal’. That means the work I do for my students, parents, and community transcends into eternity! My faith translates into service, and my workplace is my mission field.”
Cesar was not unfamiliar with ACU, hearing about the university when he was a high school student. For his bachelor’s degree, he chose The University of Texas-Pan American, now known as UTRGV, and had a good undergrad experience there. But, even though UTRGV offered an accelerated online MBA program, he chose ACU for his graduate degree because of the faith-based foundation. Cesar has not been disappointed in his experience with the ACU program saying that it has been “beyond amazing. Even though this is a fully-online program, I feel just as connected as I would be in-person because my professors have been available to me.” Even though he doesn’t meet with them in person, Cesar has felt supported by his professors and the academic MBA team. “From my academic advisor, Mrs. Krystal Jackson, to our program director, Dr. Phil Vardiman, everyone has been so supportive. I will be forever grateful to my ACU family for the encouragement, prayers, and lessons they have provided me.” Cesar said that out of the eight ACU professors that he has had for a class so far, each of them “has been great” and has individual gifts and talents which makes choosing a favorite professor an impossible task. “I love Dr. Don Pope’s humor, and I like how passionate Dr. Vardiman is. It seems like each semester that passes, I get to meet another great professor.”
Cesar’s background in education combined with his entrepreneurial aspirations are helping him form his next dream, a startup company called Rio Grande Valley Learning Solutions (RGV-LS). RGV-LS will be a fully online and affordable personalized tutoring business for 3rd through 12th-grade students who are English Language Learners. “As a teacher, I see the need to support students in reading and writing, especially for our bilingual students.” He is in the beginning stages of marketing RGV-LS, using the marketing skills he has learned from the MBA program to launch the project. Cesar would also like to return to work in higher education one day, with a focus in recruitment, where he hopes to leverage his teaching expertise with the lessons he has learned in the MBA program.
For Cesar, recommending the ACU online MBA program to others is easy to do. “Whether it be to start your own business or advance your career goals, this fully-accredited program will provide you with the tools necessary to be an effective leader. For someone who’s on the fence about completing their MBA, I would say the fully online program is doable. As far as the coursework, you get to log on to a live session once a week. The consistency of the assignment deadlines through the program allows you to set a routine. You will learn a lot more about yourself than you expected. For example, in our leadership class, we learned about our personal leadership style and how to leverage our strengths and weaknesses in the workplace. In my experience so far, much of our classes include project-based learning and essay writing. If you enjoy applying concepts to projects, then this would be a good fit.”
As a first-generation student, Cesar is grateful to the ACU family for their support and encouragement and has
some advice to current students as they prepare for their future. “My advice is simple: Be faithful in the little things (Luke 16:10), whether at work or school, or home. We serve a faithful God, and He will honor the work we do when we do it wholeheartedly. Remain steadfast, continue studying, and finish strong.” Cesar Manzano is a wonderful example of a student living out the mission of the College to inspire, equip and connect Christian business and technology professionals to honor God and bless the world. We can’t wait to see how he changes the world around him. If you’d like to learn more about the ACU online MBA program, click here.
by Katherine Norris | Feb 25, 2021 | City of Abilene, Current Students, Management, Marketing, Social Entrepreneurship, Student Spotlights, Student Spotlights, Uncategorized
Karson Tutt, senior management major from Tuscola, Texas is a busy young entrepreneur. In addition to finishing her college courses, she is president of the Founders Club (part of the Griggs Center for Entrepreneurship and Philanthropy) and the owner of Karson’s, a jewelry and clothing boutique in downtown Abilene. Tutt began her business making jewelry that she sold online and to friends. In 2020, that small business expanded into a storefront with seven employees. Karson quickly experienced success in her new venture and saw an opportunity to start a new project that not only helped her own business but also helped other budding entrepreneurs. The Commons is a space connected to Karson’s that allows small businesses to set up a retail shop and have a chance to grow without the long-term contract and overhead fees normally associated with owning your own business or renting a space. The Commons features nine small businesses, two of which are run by current ACU students. Karson said that she was inspired to open this space because of a kindness that she was given when she was just starting out. “When I was in high school, my friend’s grandma let me do something similar in the front of her furniture consignment shop. She tracked all of my sales and checked everyone out, but I managed the inventory and advertising.” Having been inspired by Karson’s own experiences, she hopes the venture will benefit the vendors in many ways. “I am hoping it not only helps them make more sales but also gives them more exposure to customers who may not have known who they were before coming to The Commons. Between those 9 businesses and myself, we are encouraging tons of people from all different demographics to come to one place to shop.“
Being a highly involved ACU student and owner of two businesses, one might think that Tutt has her plate full managing both Karson’s and The commons but she says it’s gone well thus far. “It has been surprisingly smooth! There are a few things I wish I would’ve done before we opened (ex. signage outside, more social media content, etc.), but I can still get it done! All of the vendors have been so nice and are doing a great job with their booths.“ 
Karson received funding through the Griggs Center for Entrepreneurship and Philanthropy when she won the Springboard Student Venture Competition in 2020. She credits COBA and the Griggs Center in helping her throughout her entrepreneurial journey saying, “They have given me an amazing community of like-minded business people. I love leaning into that community and I know even after I graduate that my friends and professors will be people who I can reach out to if I ever need it. I also won a pitch competition in April that helped fund my store. Getting that money helped me solidify my decision to open the store in the first place.“
Hearing about Karson’s vision for The Commons made us curious about what this opportunity is like for the ACU students who are able to participate in this new concept so we asked them a few questions to learn more about their experience.
Melissa Huffines is a junior youth and family ministry major from Abilene, Texas. Her business, Sideline Social Club, primarily provides fashionable purple and white game day clothing. She was inspired to start her business when talking with a former manager about her future dreams. That manager was able to help her start Sideline Social Club. One of Melissa’s biggest goals in being a part of The Commons is to learn how to manage a storefront as a college student. Melissa has already learned one lesson from the experience in determining which products sell the best and which products shouldn’t make the cut. She said, “It helped me see how beneficial a storefront is!”
Maddie Rogers, a sophomore graphic design major from Abilene, Texas runs a business called Oh So Sunny that sells products consisting mainly of stickers and apparel. “I design and create products that send a message of joy, sunshine, and hope.” Maddie started her business in high school when she made a sticker to commemorate her acceptance into ACU. The “Scratch ‘Em Cats” sticker spiked her interest and led Maddie to design new creations. Rogers has learned a lot from being a part of The Commons. “I’ve learned how important it is to network and put yourself out there in order to succeed. Being at The Commons has 
also helped me meet so many other small business owners in Abilene and helped me find a support system through the many trials that come with this crazy endeavor!” The space has given Maddie the chance to help her business grow. “This opportunity has helped me reach new customers I wouldn’t have had access to otherwise! It also helped me see what the experience would be like to own my own store if I ever wanted to. Karson has really utilized her talent and taught me what hard work looks like. I truly don’t know how she does it!”
COBA seeks to inspire, equip and connect Christian business and technology professionals to honor God and bless the world. Karson Tutt is living out that vision and helping her fellow entrepreneurs along the way before she’s even walked the stage at graduation. If you’d like to learn more about opportunities for students like Karson through the Griggs Center for Entrepreneurship and Philanthropy, click here.
by Katherine Norris | Jan 28, 2021 | City of Abilene, Current Students, Student Spotlights
The Griggs Center for Entrepreneurship and Philanthropy, located in COBA, founded the Springboard Student Venture Competition to support the growth of ACU undergraduate and graduate student businesses and nonprofit organizations. Winners receive one-time funding from $500 – $3,000.
In order for the students to be able to compete in front of the Springboard judging panel, the students must be enrolled at ACU, must own at least 51% of their venture, and must be engaged in entrepreneurial activities such as the Founders Club, a student venture club led by Mindy Howard, the Student Engagement Coordinator in the Griggs Center. Awards are based on the panel’s assessment of the potential of the business and the “spirit of entrepreneurship displayed by the student(s)”. Students come prepared with a 3 – 4-minute speech and the necessary financial reports for their business. Each student receives feedback on their presentation/business model and a chance to compete again in the next competition for those who are not awarded funding in the current competition. This year, the students gave their pitch to three local business owners via video chat.
A.J. Brown, senior management major from Midland, Texas won this round of competition receiving a total of $3,000 to put towards his business, Southern Sno Shaved Ice.
We asked Brown about his business and how he got started. “Southern Sno is a mobile shaved ice trailer in Midland. We have a location that is open daily during the summer, while also catering to events/parties with an outfitted gas-powered cart that we like to call the ‘Jolly Trolley’. We pride ourselves on being the fastest shaved ice drive-thru in town, with the nicest employees. Our sno-cones have fun and unique flavors with the softest ice.”
One thing that unites many of the Founders Club members is how they got started. Each student has a unique story, but they could all agree that they put themselves out there and went for what they wanted to achieve. “During my freshman year of college, I changed my major to business after the first semester. Because of that, I was looking for something that I could do in the summer that could teach me about business while still getting to hang out with my friends. Options were limited because it had to be a seasonal business, so that is where the idea of sno-cones came into play. I used the money I saved up from a mobile car detailing business I ran in high school and hit the ground running!”
We love hearing Brown’s story and his inspiration to create his own work experience based on what he has been learning in COBA. From beginning his business to winning the competition, we asked Brown what he learned from the experience. “The competition was a great experience for me. It gave me a reason to step back, analyze what things I have done well, and what things I need to improve on. I also loved the experience of having to come prepared and confident about presenting my business in front of a group of successful entrepreneurs. I am very grateful for the Griggs Center and all that it does!”
Now that Brown has won, he says, “In all that I do with this business, I want to go about it in a smart and professional manner. I have heard of many companies that scale too fast and it ends up hurting them. My dream is to expand Southern Sno into other cities in Texas. But for now, I am focused on mastering the operations in Midland. At Southern Sno, everything is made in-house: syrups, ice, etc. The last two years I have been very blessed to be able to use a commercial kitchen from a group in Midland. I have realized that this isn’t a great long-term solution for scaling the business. So, with the money I have won from the competition, I will outfit the small warehouse that Southern Sno leases from a group in Midland. This allows me to have all of the supplies, ice, syrups, and trailers all in one place which really helps operations. Once we master that, we will look to move forward with possibly expanding into other markets.”
Owning a small business during COVID-19 has proved to be a difficult task for business owners all across the nation. We asked Brown what it has been like to continue operations as a young entrepreneur. He told us, “COVID-19 brought about some crazy instances. The first crazy thing we had to deal with was on our ‘Opening Day’ that we had been advertising for over a month. Thirty minutes before opening, the owner of the lot we were using called and said we could not be there. So that was a mess, but we recovered and ended up finding a great location. I would say the main thing that we had to change was we completely pivoted into a drive-thru only location. Before, people could only walk up. The drive-thru actually created a quicker and more efficient way for us to get cars in and out, and it showed in our daily revenue. The biggest downside we faced was that our business was hurt with not really being able to do many events throughout the summer. The year before that was our primary source of income. We are hoping to increase both of those streams of revenue this next summer, hoping that Covid calms down!”
Congratulations to A.J. Brown for all of his hard work and accomplishments that have led him to this point in his entrepreneurial journey. We look forward to seeing his continued growth as an entrepreneur as he continues to learn and expand his business.
You can check out Southern Sno Shaved Ice here!
by Katherine Norris | Dec 28, 2020 | Academics, City of Abilene, College Decisions, Current Students, Human Resource Management, Management, Student Spotlights, Uncategorized
For students, the winter break can be one of the most optimal times to work on your resume and career search because you have spare time to search for internships or apply for jobs depending on where you are in your academic journey towards graduation. To help students get started, we have been posting Tip Tuesday advice on our social media that guides you through small and easy steps that you can take over the next four weeks to help you find interesting career options and get your resume and social media ready for potential employers.
To give you some encouragement on your internship journey, we wanted to share an internship story from one of our current students, senior management major Meagan Thomason from Midland, TX. She interned for ER Senior Management, LLC which provides service across Texas to owner-operated/managed senior living retirement communities. Meagan worked in one of their Abilene locations where she assisted in Human Resource (HR) functions. Meagan’s internship duties were varied as she told us, “This semester I have specialized in the Associate Satisfaction Surveys in pulling data and displaying the survey results. I mostly worked with Excel and Canva. I also assisted in recruitment by reading resumes, scheduling interviews, and sitting in on those interviews. Along with all that I assisted in coding insurance invoices among other HR-related tasks.”
Meagan found that seeing the tangible results of her labor was incredibly satisfying and made this the favorite part of her internship as she saw the findings being put to good use within the company. She told us, “I worked so hard on the surveys for so long and finally seeing the results and all my hard work being sent back out to the four different communities. It felt good to finally have others see what I had been working on for so long.”
Internships offer students more than just course credit or, in some cases, financial gain. They can also offer great experience and insight as Meagan found, telling us that
she learned, “The stress of dealing with a crisis in the office along with the importance of writing a good solid resume. It’s important to keep a level head, especially when working in the healthcare industry during a pandemic. This internship also allowed me to figure out what part of the business I wanted to go into after graduation. I was unsure before, but this internship taught me the value of Human Resources and why HR exists.“
Looking forward, this internship is shaping her future as she gained invaluable hands-on experience teaching her lessons that she could not have learned in a classroom. Her internship helped her explore and discover what area of HR she was interested in and what it would take to be hired by another company in the future. Meagan told us that the experience as a whole has helped her to take initiative and prepare to make the transition from a university student to her future career in the industry.
Meagan advises future interns, “Keep a notebook and write down EVERYTHING you do. This will help you in updating your resume and in future interviews when you’re asked about what you did during your internship. It also helps you keep track of your tasks you’re assigned and if you’re asked about something you did a month previously, you can turn to that page and explain exactly what you did.” She also suggested to “Keep a google calendar of everything you have going on. This semester I worked at my internship and a part-time job. I’m also one of Delta Theta’s pledge officers and a full-time student. It can be a lot and Google Calendar helped me schedule out my weeks.”
Meagan said that the classes she took, particularly in excel and personal selling, prepared her for the internship and future employment as they directly applied to her internship as she developed surveys and assisted in recruitment and resume review. Meagan also felt that the mock interviews she participated in through COBA Edge assisted in her interview process.
Meagan has enjoyed her time in COBA and says one of her favorite things about being a business major happened early on in her academic career. “I would say the Venture Out project in Monty Lynn’s Intro to Business class was one of my favorite classes. Trusting a bunch of freshmen with the funds to buy and sell products? That was a really fun first project for college.” Meagan’s hands-on holistic COBA experience has been extremely valuable to her in preparing her for her internship and in preparation for her future career.
We love assisting students as they journey through classes, internships, and career searches. If you would like help with your resume and internship or job search, you can contact Steph Brown with COBA Edge at srb19c@acu.edu.You can also check out our social media every Tuesday during break to get tips on what you can be doing now to prepare for internships and future careers!
by Katherine Norris | Nov 19, 2020 | Academics, City of Abilene, Current Students, Faith Infusion, Management, Marketing, Student Spotlights, Uncategorized
RHM Team
Accomplishing their goal to add a new venture this semester, Wildcat Ventures acquired Right Hand Media (RHM), making it their sixth student-run business on campus. President of Wildcat Ventures, Riley Simpson, originally founded Right Hand Media as a freelance videographer. However, seeing that it would thrive in the market Wildcat Ventures caters to, the team made the decision to bring the business on board, hiring Tres Cox as the CEO.
Tres is a marketing and management major from Lewisville, TX. Working alongside Tres is account manager Bekah Penton, content creator David Mitchell, creative designer Ashley Lang, videographers/editors Emily Shafer and Tavian Miles, and videographer and web designer Matthew Jungling.
Tres sees RHM as helping to fill a communication gap on campus. “In this season, everyone is looking for an effective way to connect with their audience, and visual media is one the best ways to do that. Our services help our clients make an impression and make connections.” RHM specifically works in video production, digital marketing, photography, and design.
CEO, Tres Cox
Cox said that their customer base is varied. “Our services are businesses and organizations who want to present themselves and express their message with quality content. At Right Hand Media, we encourage our partners to play their best hand.”
RHM has worked on many projects over the semester that encapsulates the mission behind that statement. Every project has elegant evidence to show for the team’s workmanship. The company has been working closely with Dr. Dennis Marquardt and Nick Gonzales from the Lytle Center to produce the Leadership Link podcast. Nick is a fan of the work of RHM, saying, “What is unique about Right Hand Media is that they are an organization that is very easy to work with. Their adaptability is a trait that no one should take for granted. They have worked with the Lytle Center for multiple episodes and each time we pitch a new idea or have second thoughts on something they are quick to go with the flow, brainstorm, and even build upon ideas.” Gonzales noted that working with RHM means “working with excellence” and gives high praise to the team’s professionalism and collegiality.
RHM filming Mary Gregory’s Class
Another great testimony about what RHM is helping clients accomplish is the growth of painter Mary Gregory’s online painting class, Egg, Feather, Nest. Cox detailed how RHM has worked to help Gregory market her talents. “Our team films and produces the video lessons that go into her courses, creating graphics and promotional content, and managing the digital marketing strategy for the company’s online presence. It’s been an incredible journey, taking Mary from teaching only small workshops when she had the time to now teaching hundreds of students online.”
Account Manager, Bekah Penton
Not only have these client accounts created experiential learning opportunities for RHM student employees, but the students are also building on their strengths and gaining valuable experience for their future careers. Bekah Penton said, “Working at Right Hand Media has been different than any other position I have held before, but I have learned something new every day. While I have done freelance social media management before, this position at RHM has allowed me to take more of a leadership role on a team instead of independent work. It has also allowed me to continually grow in my knowledge of digital marketing such as social media, email, and content creation.”
Creative Designer, Ashley Lang
Ashley Lang told us that she loves her team because “Our people are diverse and incredibly creative in unique ways. Everyone has something different to bring to the table, and we get to utilize those strengths to create killer projects that cater to the needs of our clients. Each of us is heavily involved in things outside of RHM, and I think that reflects the potential for leadership and the amount of talent that exists within our team. These are people that come willing to learn and try new things together, and I couldn’t be more excited about it!”
Inspiring and equipping students is part of the vision of the College of Business – to connect business and technology professionals to honor God and bless the world. The creative spark that the Right Hand Media team shows through their work to help others shine while continuing to learn and excel at their professional skills is something that COBA aspires to instill in all of its students. To follow RHM’s team on their Instagram page click HERE.
by Katherine Norris | Oct 1, 2020 | Academics, City of Abilene, Current Students, Management, Marketing, Student Spotlights
Wildcat Ventures Team
Wildcat Ventures (WV), part of the Griggs Center for Entrepreneurship and Philanthropy, is a student organization that hosts six student-run businesses. Each business has its own student CEO and set of employees. WV includes the Crossing Cafe (located in the Mabee Business Building), Aperture Research Group, Purple Collar Tees, Wildcat Software, Purple Outfitters, and Right Hand Media.
Junior marketing and management major, Camyrn Eason, and junior marketing major, Ale Ceniceros, are serving as the vice presidents of Wildcat Ventures this year. They hope to see their CEOs grow, learn, and overcome the extra challenges that this year brings. We asked both of the VPs, as well as the president of WV, junior management major, Riley Simpson, to share some of their expectations for this year and the challenges that COVID-19 is bringing to the student-run ventures.
What are your expectations this year for Wildcat Ventures?
WV President: Riley Simpson
Riley: “Wildcat Ventures is a club of the most entrepreneurial, problem-solving, ‘figure it out’ students on campus. We opened this year with an almost completely new team of executives and CEOs. I was hired the week that school went online (last spring) because of COVID, and our whole club is facing unprecedented challenges. Things started with a sense of what in the world are we going to do? But I am incredibly thankful for two vice-presidents and 5 CEOs who have rolled up their sleeves and dove into creative problem-solving. I’ve seen a lot of hard work in the face of adversity. We are approaching this year as a year of unique opportunity rather than a year where everything falls apart. I’m looking forward to a year of innovative solutions alongside an exceptional team.”
Camryn: “I definitely think this year will be a big challenge and learning opportunity for everyone involved. I’m excited to watch our CEOs adapt and use creativity to solve problems.”
Ale: “I hope to just see learning. I think a big part of WV is learning from mistakes and hardships that come along. Learning to work through these with the people in your company is important. I believe that this is what will help us be better leaders and business professionals.”
WV Vice President: Ale Ceniceros
What changes do you see being made this year?
Riley: “In the past the CEOs of WV have operated in more independent ways, focusing on their companies without much connection to one another. This year we want everyone in WV to feel like they are a part of something bigger than themselves. We’re out to bring positive change to ACU and develop leaders that will carry the Kingdom into the business world. You can’t do that alone and this year we want to create a thriving collaborative community. We are also honing in on creating sustainable systems that will outlast this year’s team. With student organizations, the turnover rate is so high. This year we want to create club-wide systems that will keep the momentum going even when we are gone.”
Camryn: “I hope to see better systems put in place for WV this year and easier transitions. As an executive team, we are working super hard to reform the systems to make them more simple and eliminate a lot of communication gaps. We also want to focus on the transition process from year to year so that when a new executive team and new CEOs are put into place, they will have an easier time transitioning. Of course, I would also love to see Wildcat Ventures turn over a bigger profit than previous years.”
Ale: “I think a big change this year is collaboration. The executive team is hoping to create a culture where WV is all one entity instead of 5 small companies with different systems, ideas, and beliefs.”
WV Vice President: Camryn Eason
How do you think COVID-19 will impact the businesses this year?
Riley: “COVID-19 changes the landscape that WV operates in. We are running a cafe without much seating, selling shirts when there are no events and doing marketing research for a constantly shifting market. The pandemic is forcing us to be creative, and it is also forging our leaders. I know we can have an incredibly successful year. When the pandemic pushes us to the limits we just have to push back.”
Camryn: “COVID-19 will definitely have a big impact on all of our business this year. With department budget cuts, some of our project-based companies could see less business, but I am confident in our CEO’s abilities to overcome this problem. There will also be several changes made in the Crossing Cafe to follow CDC and university guidelines.”
Ale: “COVID-19 has already impacted our businesses a lot. Some of them have been taken online, others are thinking of ways to stay open in person. This is where creativity and an entrepreneurial mindset will be helpful. It will be so fun to see what the CEOs come up with.”
While the president and vice-presidents of Wildcat Ventures oversee the entire operation, it is up to each individual CEO to manage their specific business. We interviewed two of the CEO’s, Ben Fridge and Maddy Crockett, to ask them what they anticipate the new year to bring. Ben is a junior management and marketing major and is the CEO of Aperture Research Group (ARG), a market research and analytics firm. Maddy is a junior management and accounting major and is the CEO of Purple Collar Tees, a custom apparel screen printing company specializing in t-shirt design.
Why did you apply to be a CEO?
Ben: “The WV President painted a vision of a club I wanted to be a part of. The opportunities we can provide the Wildcat and greater Abilene community is immense and exciting to be stepping into before I leave school.”
Maddy: “Wildcat Ventures drew my attention with the hands-on opportunity they provide to students. The leadership this year is top-notch, and I’m excited to be working with a team of like-minded people who will push me to be better.”
ARG CEO: Ben Fridge
What is your plan going into your business?
Ben: “I want to streamline systems within ARG and grow our clientele this semester. Transition is a big part of student-run organizations that operate on a semester to semester basis, and I was blessed to be handed this company in great shape with exciting things on the horizon. For that reason, I want to be able to truly leave ARG better than I found it!”
Maddy: “My plan is to be persistent, be excellent, and be collaborative. My business is largely sales-driven, so communication with my team and our customers is key. Being excellent in customer service is our top value proposition, and we get countless opportunities for that throughout the year. Finally, collaboration with my team is a great way to create ideas and teamwork.”
What challenges do you anticipate?
Ben: “I think the word ’streamlining’ can be hard to quantify and easy to boast about. If we truly want to maximize efficiency and simplify processes, we will need to be honest about what is truly serving our systems and what is ‘fluff’ that has no bearing whether it is cut or kept.”
Maddy: “I think the most challenging part of this position is the fact that we are all students, with several other commitments outside of Wildcat Ventures. The greatest aspect of change in my plan will be challenged in staying on task and of course, specifically when life outside of work gets crazy.”
What changes would you like to make?
Ben: “I want to greatly expand our portfolio of clients on ACU’s campus using referrals and my analyst’s network of connections. I believe there is a great need for more organizations to be data-driven (especially on ACU’s campus), so reaching further in our circles would reveal deficiencies to these groups. Also, with a broader range of projects behind us, ARG can focus on more involved ideas in future years.”
Maddy: “I want our image on campus to be as a business that goes above and beyond with top-notch products. I’d like for our team to be unified in the way we sell to customers and be persistent in the way we communicate.”
PCT CEO: Maddy Crockett
How has COVID-19 impacted the way you are operating?
Ben: “Beyond Zoom interactions with the employees hired, ARG can function in an online world more easily than many of the other companies. One of the exciting changes within our changed world is the potential for organizations needing data and insights about the way people are consuming and participating in commerce today. Market research opens the door to understanding how culture has shifted and how businesses or groups need to shift to retain individuals and thrive in this season.”
What does your business specialize in?
Ben: “Market research and data analytics regarding the success of events or programs has been a major focus in past years. Reviewing collected responses to satisfaction surveys or creating focus groups to determine how well an organization is performing at a point in time is an area that ARG has mastered.”
Maddy: “My business specializes in custom apparel and merchandise products for individuals and organizations around Abilene. We partner with people who have a design idea, and we help initiate and finish the process of bringing that design idea to life.”
Why should groups/students on campus use your business?
Ben: “The unique insights we provide have made waves in the decision-making process of all our clients. The value of having data and research behind initiatives deeply matters in an era that craves certainty and evidence. ARG strives to create the most value for whatever your business, organization, or campaign is driving.”
Maddy: “PCT serves the ACU community by providing top-notch products at a competitive price. Not only do we walk with you step-by-step through the creation process, but we also deliver your items directly to you – you never have to leave campus! If you can create it, we can make it a reality.”
WV president, Riley Simpson, knows the plan going forward this year may likely change but feels that the organization is ready to adapt and grow. “We are currently working on launching two new companies this year. I know we can do it, but we have to have the right people in place. We need to find the people who see things differently, who aren’t afraid to fail, and who won’t quit when they get knocked down. We are in the business of developing resilient leaders who are crazy enough to think they will change the world. We know we will. If you’re one of those people, find me and let’s make it happen.”
We hope that this will encourage you to think of the services that Wildcat Ventures offers the next time you need a cup of coffee, a t-shirt made, or help to form a strong strategy for your organization. You can read more about each of the businesses by clicking here. If you are interested in becoming a part of Wildcat Ventures, fill out this form or check out their website.
